Ant and Dec have a new recipe for success - after trademarking the name of a new cooking show.
The duo, who kicked off the new I'm A Celebrity series last night, are exploring new TV options as their other hit series Saturday Night Takeaway will end next year and go on an extended break. They have now applied for a trademark application for the title Taste Mates, which covers TV, radio, online and podcast shows.
It also covers merchandise with the same name including aprons, headwear, books and even coasters. At the moment Tastes Mates is a new online show the pair make on their Instagram page, trying foods, ranking foods and discussing their favourite dishes.
But they could expand it to become a longer TV show in the future. A TV source said: "The Taste Mates trademark application has been put in by Ant and Dec’s production company Mitre Studios. They also own trademarks for their game show Limitless Win which airs on ITV. It is early days but a TV show featuring food is definitely an option. People love cooking shows and things like Sunday Brunch which feature food and chat. Throw in how popular Ant and Dec are and a cooking show with them would be an almost guaranteed winner for ITV."
The pair used their new Taste Mates online show to celebrate Ant's birthday on Saturday. They did an impromptu mini taste test show after Dec brought Ant a cake, although sadly it was not his favourite fruit cake. Other episodes have seen them rank the best pasta, make a Deccy Brekky breakfast baguette and celebrate national sandwich day."
Ant wiped his hands on his Taste Mates apron whilst making a sandwich and said: "Oh these are good, are they available?" Dec replied: "Not yet." Speaking at the National TV Awards, the pair said their success over the years was down to their close friendship, which began when they met on the set of Byker Grove.
Ant said: "We met at 13 and we have grown like friends do. We're friends first and foremost and the TV comes after that. So I think that's at the heart of it, you know you're watching friends. We know what makes each other laugh, what annoys each other and yeah we love each other."
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