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The Black Friday Challenge

With just over a week to go, Black Friday is on many brands', retailers' and shoppers' minds. As the final preparations for one of the two highlights of the all-important Golden Quarter are locked in, Hannah Buitekant works through the problems of shifting annual strategies, increasing deal scrutiny and the power of influence, and how to engage with these retail audiences beyond Black Friday and Cyber Monday for future brand building.

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News

13th January, 2025
1000072386
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Mail Metro Media headlines at The Year Ahead
10th January, 2025
Metro - 1 Mil
Social, Digital, Video, Announcements
Metro hits one million TikTok followers
7th January, 2025
Sammie - perspective matters
Perspective Blog, Data, Digital, Insight
Perspective: Sammie Eales on Targeting Learnings from the 2024 Festive Season
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60s - Dave R
60 seconds with..., Data, Digital
60 seconds with Head of Performance & Data Sales, Dave Randall
19th December, 2024
Sky Bet wrap V1
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Sky Bet goes BIG with Metro for Super Week ‘Supersized’
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WTP_HB_V9Artboard blue
Shopping and Commerce, Data, Digital, Insight
Looking back at 2024

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