貴重な文化財である長崎の天主堂（教会）の撮影に際し単なる記録に終わらず，如何にその時の気持ち（感動）を正確に写真の上に表現できているか，撮影している毎日が自分自身との闘いであった．又撮影させて頂く為に気を付けたこと，心構え等を合わせて述べる．

抄録全体を表示

Flesh color expression has a large influence on image of articles of sale. Information about relationship between flesh color expression and image of articles of sale would be useful for producing advertisement. In this paper numerical data of flesh colors used in advertising photographs and linguistic information about their image were collected to formulate flesh color database. Significant difference in color distribution for each article of sale, image, and color of background was shown. It suggests availability of this database.

抄録全体を表示

The color prints for the advertising use will be produced by three work groups. 1st Logical step
They, AD desk, Reserchmen, Planner, Co-ordinator of businees section, are find out their appeal points and sales points between the consumer's needs and their product's merits. 2nd Creative step
They, Art director, Photographer, Designer, Copy writer and the others are fix up with the conception to the visual image. They are employing the human factors not only the logical conception but the sense of artist.
3rd Tecnical control step
The printing stuff are realize the request from the creative menbers. There are only the problem about printing techniques. The most important point is the treating about the data of image. How the mental image will be appeared as the dot image. So this shows some points in these prosessing.

抄録全体を表示

近年の雑誌広告ではカラー表現が一般的であるが,モノクロ写真を取り入れた広告も少なくない。本研究は,カラー全盛とも言える現在の広告表現において,モノクロ写真を使用した雑誌広告がどのようなイメージで受け取られるのか調査を行ない,モノクロ写真を使用する効果を検討するものである。まず,収集した雑誌広告を配色や構図などで分類し,代表的な広告サンプルを選び出した。次に,これらのサンプルについてのイメージ調査を20代前半の男女70名に対してSD法によって実施した。その結果,整然性,鮮明感,重厚感の3つの因子が抽出された。このうち,「まとまった」,「静かな」等の形容詞のみならず,「好きな」,「美しい」といった形容詞とも相関の高い整然性因子では,モノクロ写真を使用した広告がカラー写真を使用した広告より高く評価され,文字や製品写真にカラーを重点的に使用すれば,さらに評価を高めることが判明した。これは,モノクロ写真とから部分との対比が,それぞれをより際立たせた結果であると推測される。

抄録全体を表示

撮像から出力（モニター，プリント）までのデジタルなカラーワークフローでは，画像フォーマットと画像状態情報を含む色空間（color space）の約束事が極めて重要である．本稿では，主として製版用途の業務用カラーワークフローで重要となる概念（画像状態，ICCプロファイル等），ワークフロー上の問題点・解決策等に関して解説する．

抄録全体を表示

The printing industry is also undergoing business transformations as society increasingly digitizes and networks. The printing industry has historically had a close relationship with copyright law, which has changed in response to the social environment. This study examines environmental changes and the relationship between the printing industry and the Copyright Law.

抄録全体を表示

This paper deals with "Road to Victory", a wartime propaganda exhibition held at the Museum of Modern Art, New York in 1942. This exhibition was a collaborative achievement of three men; a photographer Edward Steichen composed a sequence of 150 photographs, a poet Carl Sandberg made the captions that accompanied with the photographs, and a graphic designer Herbert Bayer designed the exhibition with the photographs and captions. This paper focuses on the role of Herbert Bayer who established the theory of exhibition design and illustrated it by the diagrams of "the Field of Vision". In "Road to Victory", he used the methods of photo-story and advertising photography to convey the message effectively and controlled the relationship and the position of the photographs and captions in order to persuade the audience to join the war effort. The mural sized photographs or "photo-murals" were especially effective means to overwhelm the audience.

抄録全体を表示