Color Palette Generator

Find a color scheme that creates a visual impact and sets the right tone for your brand

Generate a Color Palette

What is a color palette?

A color palette is a collection of colors chosen to create a specific aesthetic and emotional impact in design. It can include various combinations like complementary, analogous, triadic, or monochromatic schemes, each offering a unique visual experience. These palettes are essential in conveying themes, moods, and brand identities.

What is a color palette generator?

A color palette generator is a digital tool designed to help create a cohesive set of colors for use in various designs. In branding, this tool is particularly valuable as it helps in defining a color scheme that embodies a brand's identity. The primary function of a color palette generator is to assist brands in selecting colors that not only represent their values and message, but also ensures consistency and appeal across different mediums such as websites, logos, business cards, and social media platforms

Primary colors from HubSpot's Color Palette Generator

Set the tone for your brand

Colors can evoke specific feelings and associations in a consumer’s mind. By carefully selecting the perfect set of colors for your brand, you can create a sense of excitement and innovation or trust and dependability.

With our free color palette generator, you can browse thousands of color palette recommendations to get inspiration for your brand.

Logo Creator from HubSpots Brand Kit Generator

Benefits of using a color palette generator

Using a color palette generator can significantly enhance your brand's visual identity and overall impact. This tool not only streamlines the design process but also ensures that your brand communicates its message effectively through color. 

Here are some detailed benefits of using a color palette generator:

Brand Consistency Across Materials: A color palette generator ensures uniformity in your brand's visual presentation. By providing a consistent color scheme across all brand materials, from your website to your marketing collateral, it plays a pivotal role in building strong brand recognition. This consistency helps in creating a cohesive brand image that is easily identifiable by your audience.

Establishing Emotional Connections: Colors have the power to evoke emotions and set the tone for your brand's communication. The right choice of colors can create a strong emotional connection with your audience, influencing their perception and attitude towards your brand. A color palette generator helps in selecting color schemes that resonate with your brand's values and the emotions you want to evoke, ensuring a deeper engagement with your audience.

Enhancing Professionalism in Brand Materials: A well-chosen color palette contributes significantly to the professional appearance of your brand materials. It adds an element of sophistication and thoughtfulness to your designs, which can elevate the appearance of your brand. The color palette generator aids in selecting harmonious and aesthetically pleasing color combinations that help reflect the quality and professionalism of your brand.

Streamlining the Color Selection Process: Choosing the right colors for your brand can be a complex and time-consuming process. A color palette generator simplifies this by offering a streamlined, efficient approach to selecting and applying a cohesive color scheme. This not only saves time but also reduces the effort involved in trial-and-error, allowing you to focus more on other aspects of your branding strategy.

business logo design templates

Create a custom color palette for your brand

  1. Pick your company’s main color in the color palette maker

    Select your brand’s primary color. It'll be the color representing your brand the most and the foundation for the rest of your color scheme.

  2. Choose your complementary colors

    After you’ve chosen a primary color, our color picker automatically suggests three complementary colors for your brand. You can continue generating different color combinations until you have a scheme that creates the visual effect you want.

    Choosing different shades of the same color creates a calm and harmonious feeling. However, if you want to generate more excitement, you can use contrast by choosing colors opposite one another on the color wheel (such as blue and orange).

  3. Choose a color scheme from the generator

    Our color scheme generator will provide several full-color palette options that add neutral tones to your chosen primary and complementary colors. Choose the best color palette for your brand based on the visual impression and feelings generated by the colors.

  4. Customize your color palette

    Customize your palette by editing any colors generated by the color palette creator until it is a perfect fit for your brand. Once you’ve selected your color palette, it will automatically be applied to the logo you created in the brand kit generator.

    You’ll also get hex codes and swatches for each color so you can add them to a brand identity book and use them in templates and designs.
custom color palette using blue, green and orange

Tips for choosing the right color palette for your brand

When creating a color palette, you want to start with your primary color first — the color that most represents your brand. Once you have a primary color, you can select two or three complementary colors and one or two neutrals. 

Your primary color should evoke the feeling you want people to experience when they see your brand. 

Color theory and color psychology can be especially helpful when choosing primary and complementary colors. Here are some of the more common feelings associated with different colors. 

  • Blue: trust, competence, loyalty
  • Red: excitement, love, strength
  • Yellow: happiness, energy, creativity
  • Orange: friendliness, confidence, success
  • Green: nature, healing, freshness, growth
  • Black: security, class, formality
  • Brown: outdoors, friendliness, dependability

Experimenting with color tints and gradients can also create different effects. For example, pastels create a more soft and calming experience than bold colors with high saturation. When choosing a color palette for your brand, it's important to consider your audience's preferences and the common color themes within your industry. The colors should align with the emotional response you intend to evoke in your audience. It's also crucial to ensure that your colors are accessible and distinguishable, keeping in mind those with visual impairments. Testing different palettes and gathering feedback is a key step in finalizing the colors that best represent your brand.

Brand Kit Generator color customization screen

Are you ready?

Create your color palette now and generate all the tones your business needs to get noticed

Generate a Color Palette

Frequently Asked Questions (FAQs)

When creating a color palette, you want to start with your primary color first — the color that most represents your brand. Once you have a primary color, you can select two or three complementary colors and one or two neutrals. 

Your primary color should evoke the feeling you want people to experience when they see your brand. 

Color theory and color psychology can be especially helpful when choosing primary and complementary colors. Here are some of the more common feelings associated with different colors. 

  • Blue: trust, competence, loyalty
  • Red: excitement, love, strength
  • Yellow: happiness, energy, creativity
  • Orange: friendliness, confidence, success
  • Green: nature, healing, freshness, growth
  • Black: security, class, formality
  • Brown: outdoors, friendliness, dependability

Experimenting with color tints and gradients can also create different effects. For example, pastels create a more soft and calming experience than bold colors with high saturation.

You will use your brand color palette on marketing assets, such as your logo, website design, emails, and social media posts. 

You can also use it on business cards and packaging for physical products. This way, you can create a consistent brand experience so that consumers learn to associate your colors with your brand.

Primary colors are often used in your logo and brand name. You can use complementary colors to highlight information on your website and neutral colors for text and background elements.

There are several ways to get inspiration for your brand color palette. First, you can start by using a random color palette generator. These color tools let you view several different color schemes and observe what feelings they create. 

You can also look at competitors to see if there are colors that tend to show up in your industry. Once you’ve looked at the competition, you can decide if your brand should align with the rest or stand out.

Since different colors can evoke different feelings and associations, brand colors help set your brand's visual mood and tone. 

By choosing a color palette, you can also create a more consistent brand presence online and in physical stores if you have them. As existing and potential customers get to know your brand, they’ll be able to identify you based on your colors.

You can include as many colors as you like in your palette, but they usually range from four to six colors. A palette typically includes one dominant (or primary color), two or three accent colors, and at least one neutral color for text.