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Design Thinking
Publisher's Summary
The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.
This article was first published in the June 2008 issue of Harvard Business Review.
The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.
This article was first published in the June 2008 issue of Harvard Business Review.
Audiobook
First published January 1, 2008
About the author
Tim Brown
3 books123 followersTim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com.
An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well-being of people living in emerging economies.
Tim advises senior executives and boards of global Fortune 100 companies. He is a member of the board of trustees of IDEO.org and serves on the Mayo Clinic Innovation Advisory Council and the Advisory Council of Acumen, a non-profit global venture focused on improving the lives of the poor. In addition he chairs the World Economic Forum Global Agenda Council on the Creative Economy and writes for the Harvard Business Review, The Economist, and other prominent publications. His book on how design thinking transforms organizations, Change by Design, was released by HarperBusiness in September 2009.
An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well-being of people living in emerging economies.
Tim advises senior executives and boards of global Fortune 100 companies. He is a member of the board of trustees of IDEO.org and serves on the Mayo Clinic Innovation Advisory Council and the Advisory Council of Acumen, a non-profit global venture focused on improving the lives of the poor. In addition he chairs the World Economic Forum Global Agenda Council on the Creative Economy and writes for the Harvard Business Review, The Economist, and other prominent publications. His book on how design thinking transforms organizations, Change by Design, was released by HarperBusiness in September 2009.
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Displaying 1 - 2 of 2 reviews
December 6, 2020
i think I'm a little bit biased here, because most of the concepts I was familiar with beforehand, so I didn't find the book that useful (or my expectations were misaligned). But if you want examples of how design thinking can be applied to problems of big corporations, this is certainly the book for it, for it contain tons and tons of examples and real life applications (as I said, of big corporations). There's no guide on how to apply it (except some minor sections by the end of the book).
August 12, 2020
It contains too many buzzwords, and a few key ideas said in too many words.
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Displaying 1 - 2 of 2 reviews