A true American Icon, Dunkin’ was looking to signal its transformation into a premier beverage-led national brand, seeking to create a new strategy, identity and communications.

To launch the next chapter for the Dunkin’ brand, we went on a “first name basis with America.” We worked with Dunkin’ to create the identity, brand-voice, store experiences, social media content, and strategic platforms for seasonal and new-to-world innovations.

The empowering idea of “going on a first name basis with America” served to drive an important re-evaluation of the brand in the form of 3 billion impressions - the name change was the most talked about campaign in Dunkin’s 70 year history.