Going green with label-free Seagram

Seagram, being the first sparkling water to be launched in a label-free PET bottle renewed its package design. The label-free PET bottle is designed to maintain its classic look with a touch of modern lines and has the crest and brand logo engraved on the bottle. The overall look is kept simple with emphasis on the logo engraved onto the bottle. Labeled versions will also be sold due to the sales channel requirement. The change in label design is as follows. Label size is minimized to reduce waste. The previous label had multiple decorative factors and its multicolored design required numbers of print colors. This changed into a simplified design emphasizing the brand identity. The background colors of label represent each flavor, Plain, Lemon, Lime, Peach, and Grapefruit. And using pearl pigment gives premium quality with minimized number of print colors.