WACOM REBRAND
( A CASE STUDY )
Wacom Co., Ltd. is a Japanese multinational corporation headquartered in Kazo,
Saitama, Japan, that specializes in graphic tablets and related products. In pioneering their ground-breaking EMR technology, they developed the first battery-free,
pressure-sensitive pen tablet in 1984 and have ever since positioned themselves as
the world’s leading manufacturer of graphic tablets, related components, and CAD
for electrical design. They have been at the heart of the global creative community,
building harmony between the masses and the computer.
Wacom Brand Positioning :
A global leader in the pen display and tablet market for creative users. They provide cutting edge digital ink solutions for a wide range of partners using and producing smartphones, tablets and digital stationery.
Wacom Value Proposition :
Extensive range of high quality products. Sold at competitive prices whilst also delivering superior product benefits and value - for - money. Easy access to their line of products via the online platform and through an extensive distribution network.
Product Message :
Live. Dare. Create
Place of Origin :
Japan
Objective & Concept : The main idea of this project is to recreate a substantially better visual identity that catches on with the sleek, clean, minimal, and professional standards that consumers seem to prefer today, while also encompassing their age-old philosophy that reflects upon the child-like joy and excitement that people experience while using
their products. The new visual identity needed to stand out and bring about an easy
their products. The new visual identity needed to stand out and bring about an easy
and simplified correlation with Wacom's line of top-quality products.
MOODBOARD
INITIAL LOGO REDESIGN #1
Here we observe the attempted integration of the stylus/pen drawing tool itself
whilst even retaining the original color scheme, in the form of a
smooth gradient, in the new visual identity.
INITIAL LOGO REDESIGN #2
Skeuomorphism and harsh gradients were ditched for a more modernistic representation of the central idea of the five senses and breaking boundaries.
The colors were updated to look solid and flat.
FINAL LOGO CONSTRUCTION PROCESS
THE FINALISED LOGO DESIGN
The amalgamation of the rounded visual elements of Wacom's top-of-the-line products with the custom-made type choices that suggest craftsmanship and technology
makes for a more modern, professional look and feel, hence aiming to
rebuild and renew the awareness of the brand.
VISUAL LANGUAGE OF THE REBRAND
STATIONARY SET
PRODUCTS
Integrating this whole new visual language and flair with their products
allows them to stand out and distinguish themselves from the rest of the
competition releasing similar creative tech, with their unique brand.
RETWEAKED PACKAGING DESIGN
Aims to be simple, clean, and direct, without the need for eye-grabbing colors
and images for expression, while also cementing the idea of visible brand unity.
SOCIAL MEDIA ENGAGEMENT
Summary & Conclusion : Any brand's core philosophy should be reflected in the way they communicate, through their products and services, and also through the way they connect with their consumer base. By updating Wacom's visual language, it hopes to make the consumers re-recognize the company's commitment to excellence, quality and innovation, thus helping build even stronger relationships with their customers.
