Yes, you can fall in love with rice. I can say this is wonderful rice. People underestimate the difference that great ingredients make, even if they seem basic like rice - rice is anything but basic. I adore this product. Spain's agricultural professionals know what they are doing with rice cultivation. This rice is wonderful for many culinary uses not just paella. Of course your paella will have that sublime special taste and texture if you use this. But I use it for many dishes and even just to eat plain white rice, yes it is that good. I wish I could order a 25lb bag. Now more details - each grain is whole, no broken grains, the starch level is perfect. It is forgiving, meaning if you use a little extra water it won't be mushy. If you have never tried the various rices from Spain, please do. They are remarkable and make me want to move to Spain. Enjoy!