20
Transnational non-state
regulatory regimes
Natasha Tusikov
1. Introduction
What do Apple’s Supplier Responsibility program, the UK-based
Internet Watch Foundation and the campaign against unauthorised
downloads of movies by the Motion Picture Association of America
(MPAA) have in common? hey are examples of transnational nonstate regulatory regimes. his type of regulation encompasses a broad
array of regulatory arrangements carried out by corporate actors, nongovernmental organisations (NGOs) and civil society groups working
alone or in collaboration. It is a form of meta-regulation that operates at
a global level (see Grabosky, Chapter 9, this volume). Regulation in this
context refers broadly to the means that guide any activity, individual
or institution to behave according to formal or informal rules (Picciotto
2002: 1). Given the diversity of actors and activities making up this type
of regulation, there is no standard deinition for transnational non-state
regulation. It can be broadly understood as non-state actors making,
implementing and/or enforcing rules and standards across national
borders. Transnational non-state regulation connects with theories of
globalisation—most obviously regulatory globalisation (see Drahos,
Chapter 15, this volume).
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Some arrangements may comprise a single company or industry, while
others cut across industry sectors or involve multiple business and civil
society stakeholders who represent a range of interests. Actors may
employ formal legal mechanisms, such as national or international laws,
as well as informal processes such as non–legally binding certiication
programs or codes of conducts. hey may have diferent motivations and
interests for becoming involved in regulatory endeavours and diverse
goals. Participants may have proit-oriented goals, such as reducing
regulatory duplication to strengthen corporate performance, or eforts
may be publicly oriented to target problems such as pollution or child
labour. Apple’s Supplier Responsibility program, for instance, in which
the company may terminate its contracts with suppliers that do not
comply with its labour and environmental standards, is designed to
burnish Apple’s credentials as a good corporate citizen. he MPAA
pressures internet irms, particularly Google, to make it more diicult
for people to ind and download unauthorised versions of copyrighted
movies. In contrast, the Internet Watch Foundation is a non-proit
organisation that works with internet irms like Google and PayPal to
remove child pornography from websites around the world.
he rest of the chapter explores how transnational non-state regulation
operates, particularly the ways in which non-state actors can make
and enforce rules, and then outlines the challenges raised by this type
of regulation. First, the chapter introduces the concept of regimes to
provide a way to understand this type of regulation and then describes
how non-state actors interact with states. hen the chapter outlines why
transnational non-state regulation emerges before turning to discuss
how non-state actors draw on varying forms of authority to regulate.
hird, the chapter explores the varying degrees of involvement states
may have with transnational non-state regulatory regimes. he chapter
then discusses the beneits and challenges of this type of regulation
before providing a brief conclusion.
2. Regimes and states
Given the diversity of actors, rules and interests making up the many
instances of transnational non-state regulation, the concept of regimes
provides a useful analytical framework. Regimes can be understood as
‘the full set of actors, institutions, norms and rules’ making up a particular
regulatory arrangement (Eberlein and Grande 2005: 91). Scholars from
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the ields of international relations, socio-legal studies and regulatory
theory employ the concept of regimes to explain the ways in which
non-state actors can set and enforce rules and standards transnationally,
and explore their varying interests in participating in such regimes
(see, for example, Cutler et al. 1999). he concept is useful because it
explicitly acknowledges the role of non-state actors and recognises that
regulation may involve ‘soft law’ or informal governance practices, such
as certiication practices or industry-derived codes of conduct, along
with other rule-making mechanisms such as contracts or statutory
laws. As regime analysis considers the full ensemble of actors, interests
and rules making up regulatory eforts, it is also valuable for tracking
similarities and diferences among actors’ material and ideational
interests in relation to the governance of a particular issue. Actors may
have conlicting, sometimes irreconcilable, diferences that shape the
composition and function of governance arrangements. Regulation that
materially beneits one party can impose costs on the other.
In terms of their scope, regimes may be considered transnational
according to the reach of their rule-setting actors, the level of the rulesetting institutions, the span of the rules themselves or a combination
of these factors (Mügge 2006: 179). Even though a regime may operate
transnationally through the scope of its actors or rules, the regime may
have distinct territorial roots or localised characteristics (Graz and
Nölke 2008). hese local roots may infuse a regime with characteristics
that shape its character or operation. Prominent rule-making actors,
for example, may all be based within the global North, creating rules
that govern how transnational mining companies operate in the global
South (see Dashwood 2012). Using regimes can help trace the particular
historical and sociocultural contexts from which actors emerged to form
particular regulatory arrangements.
From the term, it would appear that the state has very little or even no
role in transnational non-state regulation. However, this is not the case.
To understand the role of states in this type of regulation, it is important
to outline briely how states can strategically deploy their power
through regulation. One way to consider how this occurs is through the
framework of regulatory capitalism, which is prominently associated
with John Braithwaite and David Levi-Faur, among other regulatory
theorists (see Levi-Faur, Chapter 17, this volume). In regulatory
capitalism, the state takes on a meta-regulatory role: it directs, oversees
and spurs on regulation and, in so doing, governs through regulation
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(see Levi-Faur 2013). he oft-quoted metaphors of ‘steering’ and ‘rowing’
aptly describe the state’s meta-regulation. In these nautical images, the
state strategically ‘steers’ or directs regulatory eforts while non-state
actors take on the state’s traditional task of ‘rowing’ by creating and
operating various regulatory arrangements (Osborne and Gaebler 1992).
States may play a strong, direct role by facilitating regulatory eforts,
prescribing speciic goals or mandating the use of certain monitoring
and enforcement mechanisms. hey may also govern indirectly by
empowering non-state actors to enact rules, shaping discourse and
distributing resources (Levi-Faur 2013: 39). States may also provide
incentives to corporate and civil society actors to create or enforce certain
rules and standards (see Gunningham and Sinclair, Chapters 8 and 40;
and Grabosky, Chapter 9, this volume). When there are conlicts among
actors or appeals to governments for assistance, states can arbitrate
among competing non-state interests. Corporate actors, for example,
may lobby a state for a particular regulatory approach that is opposed
by civil society groups that advocate diferent measures. Not all actors
have equal resources with which to persuade states to support their
regulatory preferences or command the same degree of inluence in
shaping state policymaking processes. Some large corporate actors have
the capacity to lobby for policies that beneit their interests and create
their own rules and standards, both domestically and transnationally, to
regulate their individual corporations, their global supply chains or even
industry sectors. Similarly, not all states have equal capacity to inluence,
stimulate or control regulatory eforts by non-state actors, particularly
mega-corporate actors.
To understand why states privilege certain interests, it is helpful to
consider the state as embedded in the economic and social orders: the
state and society mutually constitute one another (Underhill 2003).
Simply put, there is a low of ideas between the state and society in
which each shapes the other. States grant a role in policymaking to
interest groups that put forward competing and complementary ideas
to articulate problems, propose remedies and shape policies. States
determine which actors are more authoritative, lend legitimacy to some
interests over others and privilege certain policies (Hall 1993: 288).
It is important to underline that states retain interests and goals that
are distinct from their lobbyists even as those actors endeavour to shape
governments’ priorities and policymaking. States retain a capacity to act
autonomously even as they accord interest groups opportunities to shape
policymaking (Hall 1993).
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3. Origins and authority
One of the principal reasons that non-state actors may form
transnational regulatory arrangements is because states are perceived
to be incapable of or unwilling to provide transnational governance on
certain issues. Corporate actors or civil society groups may also turn
to non-state regulation if states are not addressing problems in ways
that the non-state actors consider appropriate. By creating standards
and rules privately, non-state actors can work to address gaps in
regulation or harmonise competing or uneven rules internationally to
make governance eforts more efective (Cafaggi 2012). Multinational
corporations working alongside civil society groups, for example, have
created international standards in relation to the commercial use and
preservation of forests (see Meidinger 2002). Similarly, child protection
advocates, together with law enforcement and industry groups, created
the Internet Watch Foundation to target child pornography hosted
anywhere on the internet. Corporate actors may strategically embrace
non-state regulation to preempt government regulation or water down
existing rules (Cutler et al. 1999). here may be normative reasons for
corporate actors’ adoption of private rules, such as to repair or safeguard
their reputations. For example, following criticism of Apple’s supplychain practices, the company began using third-party auditors to ensure
the tantalum, which is a valuable metal, used in its products was obtained
from conlict-free countries in Africa (see Apple 2014).
Transnational non-state regulatory regimes vary widely in the sources
of their authority to set or enforce rules and standards. Actors within
such regimes generally exercise ‘autonomous regulatory power or
implemen[t] delegated power, conferred by international law or by
national legislation’ (Cafaggi 2010: 1). In terms of delegated authority,
states may designate responsibility for monitoring or enforcing criminal
or civil laws to non-state actors, or direct those actors to perform speciic
duties such as inspections or audits (see Scott 2002). In many countries,
private security companies, such as the UK-based multinational Serco
Group, have state-delegated authority to transport, guard and house
prisoners. A common form of autonomous regulatory authority
comes from contracts. Corporations can set rules or standards within
their supply chains through contracts with their manufacturers and
suppliers—for instance, in relation to labour or environmental standards
(see, for example, Apple 2014). Companies that wish to become suppliers
to Apple, for example, must abide by its environmental and labour
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conditions and demonstrate compliance in third-party audits or risk
losing contracts. States, however, can intervene in commercial contracts
if they violate laws, such as those prohibiting anticompetitive behaviour.
Non-state actors may lack a formal legal authority to govern and instead
must persuade—or pressure—others to accept their rules or comply with
their regulatory programs. To do so, they can draw on their resources and
put forward their policies as the best approach. hese are examples of
structural authority and discursive authority and one may be employed
to strengthen the other. Structural authority, which is based on Susan
Strange’s (1997) notion of structural power, refers to transnational
corporate actors’ capacity to inluence government policymaking by
threatening to relocate investment or employment. It also encompasses
those actors’ ability to control access to or the use of certain markets
and to govern their supply chains, particularly when they dominate
markets (see Fuchs and Kalfagianni 2010). Visa, MasterCard and
PayPal, for example, dominate the online payment market, while Google
commands the search market, which means that these companies have
considerable capacity to act as online regulators. Discursive authority,
in contrast, refers to actors’ ability to frame and shape the meaning of
ideas to afect how people understand issues and inluence policymaking
(Fuchs 2007). Using this capacity to shape ideas, non-state actors may
also invoke moral and technical authority to argue for their preferred
regulatory approach. Moral authority involves drawing broadly
accepted values, while technical authority involves claims to specialised
or expert knowledge or skills, or objective advice (Avant et al. 2010).
he Internet Watch Foundation, for instance, claims moral authority
when it demands that internet irms such as Yahoo and Google
join its ranks to target the online distribution of child pornography
(see Laidlaw 2012). he MPAA, meanwhile, invokes both moral and
technical authority. It claims to protect the copyright of its members’
movies from ‘theft’1 and, invoking its status as the trade body for the
movie industry, it designs policies to deter the unauthorised download
of movies (see Brandom 2014).
Non-state actors without formal legal authority may create regulatory
regimes based on informal measures, such as non–legally binding
certiication programs and corporate social responsibility codes.
1
Proponents of stronger protection for copyright have long successfully framed copyright
infringement as ‘theft’—an efective strategy that casts infringement as a serious crime that
necessitates a correspondingly serious enforcement response (see Drahos and Braithwaite 2002).
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For example, the Forest Stewardship Council (FSC), which comprises
business, social and environmental interests, certiies forestry companies,
including manufacturers and retailers, as compliant with the FSC’s
standards on sustainability and environmental protection (see Meidinger
2002). Corporate social responsibility codes are often joint agreements
between civil society organisations and corporations to address certain
problems resulting from poor industry practices, such as pollution, or
to improve industry practices in particular areas, such as human rights
or labour standards (see Dashwood 2012). Certiication and corporate
social responsibility programs are generally intended to marry private
business interests with public interest goals. hey are designed (whether
or not they are efective) to beneit the interests of the regulated, which
are primarily business entities, and serve the collective interest through
eforts to protect human rights, among other programs.
In addition to the arrangements described above among non-state
actors, there is another that is gaining prominence: non–legally binding
‘voluntary’ agreements (see Gunningham and Sinclair, Chapters 8 and
40, this volume). hese agreements are voluntary in the sense that they are
not based on legislation or legal contracts but on nonbinding guidelines
or sets of industry-derived ‘best practices’. he term ‘voluntary’, however,
can be misleading, as states can exert considerable coercive pressure
to force non-state actors to join the arrangements or abide by their
decisions. Other non-state actors may also pressure stakeholders to join
the agreements by threatening legal action or withholding business deals.
Non–legally binding agreements are increasingly used to regulate digital
copyright infringement (for example, unauthorised downloads of music
and movies) and the online sale of counterfeit goods, which is a form
of trademark infringement. In these nonbinding agreements, rightsholders of intellectual property—typically large multinational companies
such as Nike or Sony—work with internet irms such as PayPal to stop
the online distribution of copyright-infringing and counterfeit goods
(Tusikov 2016).
4. Degrees of state involvement
Government involvement in transnational non-state regulation varies
according to the issue under regulation, the nature of the regulatory
arrangement and the degree of reliance, if any, on the state. As discussed
earlier in the chapter, states retain the authority in the regulatory
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capitalist framework to mandate, shape, endorse or reject non-state
regulatory eforts, as well as to delegate authority to non-state actors
(see Levi-Faur 2013; Levi-Faur, Chapter 17, this volume). States may
not necessarily be aware of or equally attentive to all cases of non-state
regulation, particularly where its interests are not afected or private
actors do not seek state involvement. For example, corporate social
responsibility programs organised among corporations and NGOs to
strengthen standards relating to environmental protection may not elicit
attention from governments. As well, states vary widely in their capacity
to inluence and their degree of involvement in transnational non-state
regulation.
Transnational non-state regulatory regimes may have little, if any, state
involvement. Where there is relative agreement among stakeholders
in relation to the regime, or if there are suitable incentives ofered (or
penalties credibly threatened), there may be few interactions with state
actors. his is the case when powerful multinational companies, such
as Walmart or Apple, contractually require their suppliers to adhere to
speciic environmental, labour or quality-control standards. Suppliers are
under considerable pressure to accept these contracts as they have few
alternatives given the signiicant market share commanded by Walmart
and Apple. Further, the penalties for violation are serious. Suppliers
found to be in violation of the contracts can be terminated as preferred
suppliers and, given the market dominance of such irms, this means
the suppliers essentially lose their licence ‘to participate in the global
market’ (Fuchs and Kalfagianni 2010: 3). Contract-based regimes
require little direct interaction with the state, as the corporations set and
enforce rules through their supply chains. However, corporations’ use of
legal contracts to enforce rules and standards means they rely indirectly
on state legal systems. Similarly, in the case of a disagreement among
regime participants, actors have recourse to pursue the matter in the
relevant national legal jurisdiction.
When non-state actors lack a contractual or statutory basis to their
regime, they can attempt to persuade or pressure others to conform to
their rules. hey can draw on their structural and discursive authority
by employing litigation or promising to grant or withhold business
deals. If these methods fail, actors may turn to the state or its structures,
although actors may have diferent preferences as to the degree and
nature of state involvement (Cafaggi 2010). Faced with noncompliant
actors, a regime’s actors can, in some situations, turn to national laws or
public institutions to seek compliance or use the threat of civil or criminal
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remedies to motivate compliance with the regime’s rules, standards or
codes. hey may also seek direct assistance from state actors. Members
of a transnational regime may lobby states to support or facilitate a
particular regulatory agenda, or to prod reluctant actors into cooperating
with the regime. he success of these requests depends on the state’s
interests in the regime, as well as the state’s capacity and willingness to
intervene. he distribution of power among non-state actors, however, is
temporal as interests may shift over time or diferent sets of actors may
assume greater power (see Downie, Chapter 19; and Halliday, Chapter
18, this volume). Further, the state may weaken or revoke its recognition
of the regulatory arrangement, non-state actors can lose credibility
from their stakeholders or those they govern and rivals may contest the
regime’s legitimacy (Avant et al. 2010).
Some requests for state assistance resonate with the state or align
more closely than others with its interests. Both the Internet Watch
Foundation and the MPAA enjoy a close relationship with the UK
and US governments, respectively. he UK Government is strongly
supportive of the Internet Watch Foundation’s enforcement strategy
in which internet irms, including Google, Yahoo, Twitter and PayPal,
block access to websites suspected of hosting child pornography content
to deter individuals from accessing those websites (see Internet Watch
Foundation 2013). Similarly, the MPAA has a long, successful history
of shaping US—and international—policymaking in relation to the
ever-increasing protection of copyright (see Brandom 2014; Drahos
and Braithwaite 2002). For Apple, in contrast, pressure to improve the
company’s labour and environmental standards came primarily from
NGOs and its customers (Apple Press Info 2012). In cases where states
have interests in the subject of regulation, they may exert direct, even
coercive, pressure on non-state actors to convince them to participate in
transnational non-state regulatory regimes. For example, in the United
States and the United Kingdom, government oicials warned internet
irms that they could expect legislation or legal action to force their
compliance if they did not adopt non–legally binding agreements with
rights-holders to address the online distribution of copyright-infringing
and counterfeit goods (Tusikov 2016). Given this coercion, the non–
legally binding agreements are not voluntary but a form of enforced
regulation. When state actors intervene in non-state regulation by
supporting, facilitating or even directly creating a particular regulatory
arrangement, they legitimise the authority of the non-state actors to
govern and the regime.
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5. Beneits and challenges of transnational
non-state regulation
Transnational non-state regulation can ofer certain beneits (see Chang
and Grabosky, Chapter 31, this volume). Governments may perceive
non-state actors, particularly corporations, as more responsive, costefective and eicient regulators than government agencies in certain
areas, or as having specialised technical knowledge, industry or sector
familiarity and greater access to markets (see Cutler et al. 1999). Such
regulation can be more responsive and adaptive to changes in technology
or circumstances than legislation, international law or trade agreements
(Cafaggi 2012). As contracts and non–legally binding agreements
can be more lexible than law, non-state actors may be more willing
to join regulatory arrangements using these mechanisms as they may
have more of an ability to provide input or amend them to suit their
needs. he regime can be expanded or contracted as needed and its
rules amended to relect changing circumstances or stakeholders’ needs.
NGOs and civil society organisations can have greater power to push
corporate—or even state—actors to address public-oriented goals, such
as protection of the environment or consumers’ rights, through nonstate regulatory regimes. his is particularly the case when civil society
actors can capitalise on corporations’ fear of scandal and damage to
their reputations, as was the case with Apple and criticism of its labour
practices (see Apple Press Info 2012).
Working outside more traditional legal processes can enable non-state
actors to address problems that states are unwilling to or incapable
of addressing alone, at least in ways that non-state actors may prefer.
For example, partnerships with internet irms based on nonbinding
agreements enable the MPAA and Internet Watch Foundation to
extend their enforcement reach globally through the internet irms’
global operations. Working with government oicials from various
jurisdictions using their national laws would be much more timeconsuming and diicult. Transnational non-state regulation can also
provide ways to harmonise rules and address gaps or inconsistencies in
national laws (see Cafaggi 2010). Non-state eforts in the forestry and
food industries attempt to address these problems through the use of
industry certiication programs and supply-chain contracts (see Fuchs
and Kalfagianni 2010; Meidinger 2002). Although non-state regulation
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is often associated with soft law, such as certiication programs, it can
deliver formidable sanctions. Suppliers who violate their supply-chain
agreements, for example, can lose lucrative contracts.
For states, transnational non-state regulation can be useful as it enables
them to reach beyond their traditional jurisdictional boundaries
or to regulate in ways, or at a scale, that are typically unfeasible for
government agencies. By supporting or facilitating non-state regulation,
states can capitalise on or inluence the production, implementation and
enforcement of rules in particular sectors or issues that align with their
interests. Non-state regulation can also provide avenues for states to
sidestep failed, stalled, unworkable or controversial legislation or trade
agreements and achieve similar, or even enhanced, regulatory outcomes.
States can publicly, but selectively, endorse speciic eforts or strategically
distance themselves by emphasising the central role of non-state actors
in the creation and operation of the regulatory regime.
Transnational non-state regulatory regimes raise signiicant challenges,
particularly in terms of accountability and due process. In terms of
accountability, it is often diicult for those outside the regime to
determine how rules and standards are drafted, the ways they are enforced
or by whom. It may also be diicult to evaluate the regime’s efectiveness
in the context of its goals. Regimes may seek to address these problems
by publishing annual reports on their activities and achievements
(see, for example, Apple 2014; Internet Watch Foundation 2013). hese
reports, however, are often little more than public relations documents
that promote the regimes but do not provide the level of detail necessary
to evaluate their operation or performance.
Transnational non-state regimes also raise broader challenges in terms
of accountability (see Dowdle, Chapter 12, this volume). hese regimes
often reveal global North–South patterns in which inluence over
governance is concentrated in the global North. Regulatory capitalism
tends to describe regimes that are ‘shaped in North America and
Europe [and] are increasingly internationalised and projected globally’
(Levi-Faur 2005: 13). his means rules and standards that are generally
set in the global North extend internationally to govern people who may
have little awareness of the regime’s existence. Further, governments in
the countries in which the regimes operate may have little knowledge
of or inluence over these regimes, even though their governance could
afect them. his pattern is echoed in the cases of Apple, the MPAA
and the Internet Watch Foundation. Apple’s rules—set in its California
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headquarters—govern its global supply chain, particularly its production
activities in China. By tapping into internet irms with global operations,
the MPAA and Internet Watch Foundation are able to carry out
worldwide enforcement campaigns against the unauthorised downloads
of movies and the distribution of child pornography.
he same characteristics that enable non-state regimes to be lexible
and responsive to changes in circumstance can impede due-process
mechanisms. Appeals processes may be inadequate or diicult to
navigate and actors may impose sanctions based on suspicion, not proof,
of wrongdoing. Regimes’ participants may use technology to identify
and target potentially suspicious behaviour, which raises challenges of
wrongful identiication and mass policing of legitimate activities and
innocent people. he Internet Watch Foundation, for example, compiles
a blacklist of websites suspected of being involved in distributing
child pornography and instructs the internet irms participating in its
program to block all sites on the list. However, blacklists can—and do—
incorrectly block legitimate content and thereby thwart legal activities.
he criteria used to blacklist websites and the process for doing so are
often closely guarded secrets, as is the case with the Internet Watch
Foundation, which also blocks examination by outsiders of websites
it blacklists (see Laidlaw 2012). Regulatory eforts based on secretly
drafted criteria and unobservable processes raise signiicant problems in
relation to accountability and legitimacy.
6. Conclusion
As transnational non-state regulatory regimes comprise a broad array
of actors, rules, arrangements, strategies and interests, it is important to
examine each regime’s constituent components. An important element
of this analysis is to explore the nature of the regime’s authority, whether
actors invoke moral, technical or discursive authority, or how they draw
on their resources to wield structural authority. Further, it is necessary
to determine how actors set rules: do they primarily use statutory laws
or contracts, non–legally binding mechanisms or some combination of
these? Related to this, one must examine the degree to which the regime
relies on the state or its structures. State actors may play signiicant
roles in supporting, facilitating or even directly constructing the regime,
depending on the degree to which the state’s interests align with those
of the regime. As states recognise non-state regimes, they legitimise the
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regime and its activities. Not all states, however, have equal inluence
over transnational non-state regimes, nor can all non-state actors equally
shape public policymaking. Such regimes often follow a global North–
South pattern in which rules are set by actors in the global North and
then exported worldwide. he three regimes explored throughout the
chapter—Apple’s supply-chain program, the Internet Watch Foundation
and the MPAA’s antipiracy campaign—echo this global North–South
coniguration. hese examples demonstrate the importance of state actors
in facilitating and, in certain cases, directly shaping non-state regulation,
even coercively pressuring non-state actors’ participation. Given the
diversity of transnational non-state regimes and the important issues
they regulate, this is a fertile area for future research.
Further reading
Eberlein, B, Abbott KW, Black, J, Meidinger, E and Wood, S 2014.
‘Transnational business governance interactions: Conceptualization
and framework for analysis’, Regulation & Governance 8(1): 1–21.
doi.org/10.1111/rego.12030.
Scott, C 2012. ‘Beyond taxonomies of private authority in transnational
regulation’, German Law Journal 13(12): 1329–38.
Zumbansen, P 2011. ‘Neither “public” nor “private”, “national” nor
“international”: Transnational corporate governance from a legal
pluralist perspective’, Journal of Law and Society 38(1): 50–75. doi.
org/10.1111/j.1467-6478.2011.00534.x.
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