ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION 1
Architectural Appropriations in the Age of
Networked Reproduction
PASQUALE DE PAOLA
Louisiana Tech University
WILLIAM T WILLOUGHBY
Louisiana Tech University
Introduction
The premise behind this paper is to
extend Walter Benjamin’s 20th Century
examination of artwork and mechanical
reproduction into a discussion about
architecture and network practices today.
Secondarily, this essay reassesses the
postmodern predicament forecasted by
Jean-Francoise Lyotard, Guy Debord and
Henri Lefebvre. Lyotard distinguished the
"postmodern era" as a time period when
the status of knowledge has been altered
through its acquisition, transmission,
legitimization,
and
consumption
in
computerized societies.1 Fredric Jameson
pointed out that the observations of
Debord and Lefebvre mark the birth of a
postindustrial economy fueled by new
social
inclinations,
characterized
by
spectacles and rapid, yet bureaucratically
controlled, production and consumption.2
Within this complex framework of cultural
and social change over the last 40 years
we have witnessed increased access to
spectacles at all scales, streamed through
a global proliferation of personalized
mobile devices. The ubiquitous distribution
of media and digital devices follows the
acceleration of technological innovation
and information flows. Manuel Castells, in
his seminal work The Rise of the Network
Society, surmised that, due to the
advancement of digital technologies that
afford the flow of information, social and
political
structures
have
become
disaggregate and have taken on greater
flexibility
and
articulation.
Globally
distributed systems of human exchange
(social, political, economic, geographic,
journalistic, and aesthetic) have become
rather complicated and fraught with
upheaval, leading to reversals of power,
legitimacy, social status, popular taste,
and knowledge creation.3 How can we
untangle such a framework characterized
by such heavily layered contradictions?
What Benjamin Observed Then; What
We Observe Now
When it comes to a better understanding
of the concept of authenticity in machinic
societies, it is important to look at the
seminal work of Walter Benjamin. "Even
the most perfect reproduction of a work of
art is lacking in one element: its presence
in time and space, its unique existence at
the place where it happens to be," wrote
Walter Benjamin in the essay, "The Work
of Art in the Age of Mechanical
Reproduction."4
Essentially,
Benjamin
argued
that
the
characteristics
of
authenticity couldn’t be repeated by
technical means. The original artwork
exists independent of the copy. However,
through appropriation by reproduction,
some new quality overtakes the original,
forming a new vantage from which to
2
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
understand the particular work of art.
Benjamin introduces the notion that an
'aura' surrounds an original work, whereas
that particular aura is absent in a
reproduction.5
Despite the diluting effect a reproduction
has on its original, Benjamin writes that,
"The uniqueness of a work of art is
inseparable from its being imbedded in
the fabric of tradition."6 While the original
artwork is separate from its reproduction,
the reproduction advantages the artwork
by endowing it with status as a solitary
cult object. A distance is established
between the artwork and its mechanical
copies. Simultaneously, reproduction is a
formula for emancipating "the work of art
from its parasitical dependence on ritual."7
In other words, instead of a pilgrimage to
stand witness to the artwork, we can all
own a copy of the original through
mechanical means.
Whereas Walter Benjamin succeeded in
analyzing the role of originality in the age
of mechanization, today we live in an era
overlaid by global networks distributing
digital data to anyone with access
anywhere at anytime. Producing and
distributing, uploading and downloading,
possess a curious parity. The difference
between the original posting and its status
as 'viral' is only a matter of timing and the
magnitude of its audience. In addition,
anything that tends to 'go viral' on a
network gets subjected to subsequent
manipulation by other actors in the
system
(remixing,
parody,
and
commentary). Distributed digitally, the
viral item tends to gain a life of its own
independent of the creator.8
No longer is it possible to distribute
inviolable reproductions. Instead, once
something is syndicated on a network
server, it may be hacked and made into
something else. Many creative works
today have become like Marcel Duchamp's
well known readymade L.H.O.O.Q. (1919)
where he drew a moustache and Van
Dyke on a reproduction of the Mona Lisa.
Another layer can be added to a
reproduction in the form of feedback and
digression—we add our mark and, in a
certain sense, make something other our
own. So the reproduction, subjected to
proliferation, dissolves into its constituent
fragments—cut to pieces and ripe for
pasting into new artworks. Paradoxically,
since digital networks allow for the
download of perfect copies, digital
reproductions have become the agent of
originality.
Thus,
the
problem
is
ontological: are simulacra—understood as
copies without an original—unique? And if
they are, then is it possible to maintain
authorship in an age of networked
reproduction?
On Originality in Societies that Flow
"Every intention, interaction, motivation, every
colour, every body, every action and reaction,
every piece of physical reality and the thoughts
that it engendered, every connection made,
every nuanced moment of history and
potentiality, every toothache and flagstone,
every emotion and birth and banknote, every
possible thing ever is woven into that limitless,
sprawling web."—China Miéville9
Originality today is not tied to specific
objects, but depends solely on the
irreducibility of events. In other words,
the 'eureka moment' that cannot happen
twice defines originality. Archimedes
proverbial cry of, "I have found it!" exults
in the moment of discovery more than in
the repeatable process or technique. So in
the case of networks, we see the
dissolution of discovery—from something
monumental
and
authoritative—into
something incremental and anonymous.
In
today's
era
of
open-source
development, the term 'originality' is used
less when speaking about objects.
Instead, originality dwells in distinctive
acts. In a quote that applies as much to
architecture as it does 'substance,'
Gottfried Leibniz wrote, "I maintain also
that substances, whether material or
immaterial, cannot be conceived in their
bare essence without an activity, activity
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
being of the essence of substance in
general."10 Most architects understand that
a building is the final outcome of a set of
operations—a sequence of activities, that
if arrayed systematically, inform the final
substance of architecture.
In digital systems, originality is a
transitory event instead of an inviolable
object. The solitary work of art is replaced
by
algorithms
that
govern
tools,
economics, and our built environments.
Our new sense of things is operational,
not final. In today's network societies we
copyright algorithms, software plug-ins,
and applications—not the outcomes of
their use.11
There is little division drawn between the
script written, tested, and posted publicly
on a network and the search engine that
allows another script-savvy designer to
search for it. The search engine accepts
the typed parameters, parses out close
matches, and ranks a series of websites
that lead another actor on the network to
select that script, revise it, and repurpose
it. The clarity of authorship is blurred—the
script, repurposed and modified, becomes
an
unacknowledged
collaboration—a
collective invention requiring little, if any,
attribution.12
Digital scripts, once loosed onto networks
enter a permanent state of drift; they are
adapted, revised, and reenacted in new
settings by new actors. Parametric
functions can be adapted openly by
agents with very little connection to each
other. Like articulated joints in a body, the
degrees of freedom offered by parametric
definitions are left deliberately loose to
allow for flexibility and adaption by other
designers or other contexts. A parametric
script, with its own encoded capacity for
morphogenesis, may be adapted or
incorporated in ways never conceived by
its author. Powerful bits of parametric
code, when adapted to new situations
mutate in a generative and emergent
manner.13 In the free-range datascapes of
3
the Internet, corporations, individuals,
and social networks form a complex and
neutral network online.
The Deterritorialization of Architecture
"There is no placement without replacement or
at least without replaceability. And this does
not exclude, on the contrary, the finite
singularity that always comes to be carved
there as what happens to or arrives at this
replacement,
to
this
placement
as
replacement."— Jacques Derrida14
The latest social forms characteristic of
network culture are the new urban reality
discussed by Kazys Varnelis.15 The
ubiquity
and
pervasive
use
of
telecommunication
systems
are
compressed together into a new kind of
space: an informational topology that,
especially in architecture culture, is
generating new discursive processes
characterized by non-linear approaches to
design. The practice of architecture is
being deterritorialized, and the nature of
that deterritorialization extends in two
directions.
First, by distributing the intelligence of
design across a network, processes and
ideas can be published, shared openly,
outsourced,
crowdsourced,
and
crowdfunded globally. Jacques Derrida
considered this approach in an essay
titled,
"Faxitexture."16
Derrida's
presentation at the Anywhere conference
held in Yufuin, Japan in 1992, explored
the transhumanence of today's world and
the unsettledness or uncanniness of
simulated and transgenic effects. Instead
of a being-in-the-world characterized by
authenticity—such as found in Heidegger's
example of an Ancient Greek temple's
fixedness to its place—Derrida presented a
counterpoint:
the
ephemeral
and
mediated being of the tele-fax, or
facsimile machine that transplants items
into new contexts.17 The title of Derrida's
essay
contains
a
double-cross,"
faXiteXture"— using both 'x's' as stand-in
letters
for
original
letters,
yet
4
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
simultaneously crossed out. In doing so,
Derrida implied a loss of both authenticity
and tectonics; the work of architecture
becomes a facsimile. Derrida wrote of
'telefacture' becoming a spatio-temporal
'differance' constructed in a recombinant
virtual. While the architecture that Derrida
spoke about did not exist fully in 1992
when he delivered this essay, this quality
is evident everywhere in architecture
today.18 Where it might once have been
possible
to
use
the
portmanteaus
'faxitexture' or 'telefacture' to describe the
process of designing buildings, the fax
machine is a communication tool of
yesteryear. Today, we might revise
Derrida's terms with examples like
'scriptexture'
to
describe
today's
techniques that offer simulation and
variability in design.
The second degree of deterritorialization
derives
from
interdisciplinary
and
transdisciplinary approaches to design.
Within a network of globally distributed
information, tools, and actors a single
design can be worked on by various
experts simultaneously and independent
of any common geography. Furthermore,
data from one discipline can be taken and
applied to another. This process of
transposition, like the act of bartering,
results in the exchanging of traits between
entities. This aspect of deterritorialization
can
be
understood
as
an
alien
transference or 'abstract machine' that
operates between distinctive actors.19
Without lines connecting nodes, without
the presence of an abstract machine,
there
is
no
exchange.
Nodes
of
disciplinary expertise within the global
system cooperate and form around
common problems. The rhizome formed
through these crisscrossed connections is
heterogeneous,
indeterminate,
fragmentary, and temporary.20 While
networks operate according to principles
of distributed systems, how are these
networks theoretically and practically
organized? Or should these continuously
reforming patterns of exchange be left to
evolve unregulated and unrestricted?
Clearly, without distinct nodes there are
no networks. Nodes constitute centers of
expertise and information acting within a
global network. When multiple actors
exchange information in a system, the
interplay of actors changes the resulting
system entirely. Designers and experts
today
indulge
in
self-governing
communities that share ostensibly open
source digital components. Also, workshop
hosts travel itinerantly to centers of
architectural learning and production,
sharing
new
digital
strategies and
computational
techniques
with
participants.21
Algorithmic
computer
codes,
scripts,
and
definitions
are
developed freely by multiple actors on the
network―expanding
the
powers
of
production and giving architects and
architectural students instruments that
offer
adaptability
rather
than
standardization
in
design
solutions.
Generative scripts give a designer the
ability to parametrically adjust a result to
fit new situations.
Postmodern Networks
"Along with the hegemony of computers comes
a certain logic, and therefore a certain set of
prescriptions determining which statements are
accepted as 'knowledge' statements."—JeanFrançois Lyotard 22
Knowledge today is externalized in a
flowing network of telecommunicating
devices. Designers are swapping scripts
throughout
the
globe—like
adaptive
attributes of an incomplete genome―that
when shared, can hybridize into new
possibilities unforeseen by the original
creator. These offspring of genetic
algorithms are today roaming the globe
and being shared between workshop
attendees,
network
members,
blog
followers, and design studios.
It is difficult to pinpoint the beginnings of
the information technology revolution, but
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
its trajectory is clear: societies are moving
from localized production to a total
integration of computational systems in
management,
design,
production,
distribution, and construction. Within this
integrated system, inputs can be sourced
from anywhere and outputs can be
situated everywhere.
Postmodernism was a reaction to the
limits scientism imposed upon culturallydependent
disciplines,
including
architecture. In the first inklings of
postmodernism, culture and history were
prioritized over functionalism's scientific
grounding.
In
late
20th
Century
postmodernism, we saw the reconquest of
cultural
fields
in
an
expansionary
globalized context. But culture, as
suggested by Marshall McLuhan, blends
together in a synthetic and oracular
relationship
with
telecommunicating
systems and media. "Our entire society
today lives by instrumentation, not by the
unaided human senses," wrote McLuhan in
1966.23
Remarking on the August 1, 2012 loss of
440 million dollars in less than an hour by
Knight Capital, Sean Gourley said that the
Wall Street company should not have
"released an algorithm out into the wild or
onto the real world."24 The trades were
processed at speeds that profoundly
outpaced the reactions of human traders.
Today's computationally-driven financial
system transcends our human sense
responses
to
the
point
of
being
incomparable. Sean Gourley's analogy can
be extended to suggest that networks can
be like ecosystems where algorithms
interact. It is not so much the single
algorithm, but instead the unexpected
outcomes that can happen when multiple
algorithms interact with active and
emergent data sets. Is it possible to
manage the potential for indeterminacy
and obsolescence?
Digital networks, social networks, and
digital
copies
of
media
traipsing
5
throughout the Internet foment into an
abundant froth of displaced fragments. We
take recombinant digital fragments and
generate something new from what's
already been done. If the sources from
this fragmentary bricolage are dynamic
agents, then the
system becomes
topological and shifting, amorphous and
capable of systematic change, emergence,
and transformation.
So today, postmodernism receives a new
twist as it evolves out of an earlier
formulation made from cultural and
historical
fragments―disinterred
from
their sources―and turns into a simulated
ecosystem of active agents each with their
own explicit histories and interactive
processes. Instead of static fragments
caught in permanent juxtaposition, these
interactive components get recombined
and are subject to morphogenetic change.
Because of networks, the production of
postmodernity is now a recursive process
of the system. More than being genetic,
the results of this new architecture are
tropic expressions and behaviors that
result from complex interactions within
this digital ecosystem.
In 1995, networks expanded from
exclusively governmental and academic
uses to include commercial traffic—the
beginning of the 'dot coms.'
Internet
traffic went from being routed through a
central backbone to a meshed topological
system of multiple 'Internet Service
Providers.'
Ultimately,
this
rhizomic
development meant that access to data
and digital services could reinforce
postmodern proclivities, creating new
opportunities and means of deconstructing
cultures globally. The heterogeneity of the
Web and social media have become
proving grounds for radical cultural
transferrings, deferrings, referrings, and
errings.
The term 'meme,' once used only by
anthropologists,
referred
entirely
to
transferrable cultural practices.
Today,
6
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
this word has entered our everyday
lexicon and applies now to the viral spread
of text overlaid images, silly drivel,
cultural critique, and social parody created
through meme generators. The same
transpositions
are
happening
in
architecture culture.25
Digital wireless telecom has rapidly
afforded new pathways for open-source
communities to connect and for the
intercultural exchange of ideas. There has
been a shift from a relatively static and
regressive model of postmodernism—with
pieces of the past combined as referents
into incomplete compositions—to an
emergent model with futurity and dynamic
recombination as its aim. The analogy is
apt: today we have a vibrant ecology of
protean
agents
interacting
and
intermingling as products of complex
human systems operating in a growing
global spread of digital agents. Genetic
change, adaptation, and emergence are
part of postmodern discourse today—due
in large part to the array of global cultural
exchange
filtering
through
digital
infrastructures and acting out creatively
through our technologies.
Networked Appropriations:
Destabilizing Effects, Algorithms, and
Phenotypic Expressions
We recognize that a method should
emerge for evaluating and analyzing
morphogenesis in architecture. Architects
are adopting techniques and tools derived
from both biological systems and the
mathematics of topological networks. If
architecture can be likened to an
"extended phenotype," existing as an
emergent expression residing somewhere
between its generative scripts and its
interplay
with
context,
then
by
determining the constituent rules that
govern the genomics of architecture, we
can explore how algorithms might adapt
to the social and environmental conditions
that infuse a work of architecture.26
Buildings are unlike biology insofar as
buildings are relational environments for
bodies. So, an architect must consider the
interplay
between
an
amalgamated
algorithm and its effect closely—and in the
larger sense, manage the fit between
cybernetic inputs demanded by the
generating
algorithm
and
the
corresponding data sets derived from the
contextual conditions in which the
algorithm plays out.
By first recognizing behaviors, and then
breaking
those behaviors down to a
system of rules, we can then better
understand the modalities inherent in
architecture and insert new operations or
'abstract machines' to destabilize old and
ineffective regimental practices. If left
unchallenged, cybernetic rules become
regimes.
But
networks,
primarily
understood as rhizomic structures, bypass
the establishment of regimental systems
and allow multiple agents to coerce,
disrupt, and take part equally. In other
words, the networked appropriation of
codes, scripts, and definitions resists
sliding backwards into the previous
formula of postmodernism. Instead,
because of the combining of rhizomic
systems with interactive algorithms,
diversity and differentiation is made
inevitable as architects openly manipulate
means and outcomes.
Without an absolute framework to order
actions
within
telecommunication
systems, we look to understand the
ontology of networks and the philosophy
that underpins network societies. Yet,
there is a philosophical framework that
explores emergence and contingence—
such as exemplified by networks—having
a distinct lineage with its own ethical
implications. The work of Alain Badiou
supposes the existence of a mathematical
ontology, which formulates into an objectoriented
philosophy.
Objectification,
taking precedence over subjectification, is
a main point of Alain Badiou, Quentin
Meillassoux, Levi Bryant, and Graham
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
Harman—whose
works
have
been
described as Speculative Realism. These
contemporary
thinkers
reject
Kant's
correlationalist philosophy including the
tenets of transcendental idealism, and
instead concentrate on an object-oriented
philosophy. This implies the existence of
an object-driven external reality existing
independent of our intentions
and
explainable
only
by
scientific
and
mathematical means.27
Maurice Merleau-Ponty wrote, "The world
is wholly inside and I am wholly outside
myself."28 In a very real way, through our
science and technology, we extend our
being, externalize ourselves, and thereby
redefine our external reality. In general,
the speculative realists oppose Kant's
conclusion in the Critique of Practical
Reason, where he strove to connect, "The
starry heavens above and the moral law
within."29 Kant elevated human moral
intelligence
to
something
infinitely
coexistent with the actions of all other
entities. For the speculative realist, if we
untangle human privilege and inflated
moral intent from measurable reality, then
we might be able to better explain the
theoretical and topological underpinning of
complex systems.30
Technological systems—which serve as
vehicles for human content—are not
passive, but operate with their own
agency. People interacting over digital
networks form a composite social entity—
a 'noosphere' that is not us individually,
but a collective medium that we
participate through.31 Our technologies are
machines with an agency independent of
us, and humans are one class of objects
among many.32
Furthermore, within the simulated ecology
of digital systems we have a new medium
for
exchange
and
referencing
in
architecture. Ultimately a new and
contingent form of appropriation is
possible
through
networks
which
overcome crass copies and superficial
7
repetition. We no longer simply quote
each other's works. Instead, we rewrite
each other's scripts, transform them,
adapt them, or feed different sets of data
through them to generate unintended
results. Architecture has transitioned from
a
mimetic
practice
based
on
considerations of type into a recombinant
genetic
enterprise
of
experimental
speciation.
Yet we have to wonder, does the presence
of algorithms in daily activities invade our
thoughts subconsciously, and act upon us
subliminally? Do we see algorithms in
nature because we rely on them and have
been conditioned to their use via
computers (suggestive spelling checkers,
search
engines,
product
recommendations, etc.)? A thoughtful
person has to wonder if we are being
made posthuman because of our tools.
Will buildings, if reduced to a set of logic
driven rules, lack whimsy and poetic
license?
Conclusion
"If the concept of mechanization (in its various
aspects of analytics, objectivity, abstractness,
seriality, consequentiality) was the basis of the
space model of the functionalist architecture in
the 1920's, then the concept of information is
and cannot but be the horizon for this stage of
architectural research."—Antonino Saggio33
It is unclear if tomorrow's architecture,
derived from networks and algorithms,
will be dispossessed of originality since it
will have many parents. But one thing is
clear: it will be full of vitality and
variation. Pieces generated by many will
amalgamate
into
distinct
algorithms
parented from globally distributed places,
which in combination, will synthesize into
multiple compliant manifestations—each
adjustable to a variety of contextual
conditions. With designers developing
"scripts worth spreading," architecture
around the globe is in for exciting times.34
The digitally distributed habits that lead to
open-source
architecture—like
8
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
architecture-specific social websites that
pool
together
creative
talents—are
ambivalent to corporate secrecy and
capitalistic branding.
Clearly, the abundance of tools and
technologies today has consequences
(injuries,
inaccuracies,
environmental
degradation, etc.); and wherever those
consequences constrain, they also offer
liberties. Through computers we have
externalized our inner mental processes
and laid reason bare—reducing design to
logical expressions that many times get
applied
arbitrarily.
Algorithms
are
thoughts materialized and expressed with
active
consequences.
This
mathematization of human thought into
algorithms
mirrors
science's
mathematization of nature.
In general, the gambit for architects today
is for a future where cybernetics meets
genetics in a postmodern and posthuman
world, "all watched over by machines of
loving grace."35 But in light of this, we
raise the question: are we jettisoning the
historic
and
hard-won
qualities
of
humanity for the possibility of a machinic
human in a logic-driven and genetically
modified ecosystem? Today we are faced
with
the
proposition
of
producing
humanness
through
machines.36
Nonetheless, do we really desire the
conditional freedom of Richard Brautigan's
visionary postmodern utopia of cybernetic
meadows where humans and computer
networks live in systematized harmony?
Jean Baudrillard replied to a question
about the totalizing power of simulation
when he wrote, "All of our values are
simulated. What is freedom? We have a
choice between buying one car or buying
another car? It’s a simulation of
freedom."37 We are held captive by our
own systems if we cannot affect change
upon those systems.
Our essay seeks to understand both
network practices and the redefinition of
architectural
design
resulting
from
algorithmic processes. Ultimately, it is the
combination of the two—the global
network and contemplation on the
spatiality of networks, as well as
advancements over the last decade in
parametric and algorithmic architecture—
that this essay addresses. Further critique
of network practices in architecture needs
to happen. The digital experiments
redefining the practice of architecture, as
well as the expansion of distributed
technologies in other sectors of our
society, must be appraised further. Our
techniques and the systems through
which we utilize those techniques has
established discipline-wide preferences for
variability
over
permanence,
differentiation
over
standardization,
evolution over archetype, movement over
stasis, global over local, digital processes
over traditional approaches, and futurity
over history―the impact of these biases
must be assayed in the years to come.
In the meantime, we continue to develop
a rich framework for speculation and
experimentation where architecture may
continue to explore future expression
along a computational continuum that
runs from discursive scripts that generate
unprecedented forms all the way up to
urban operating systems inferred from
data derived from global contexts.
Through the invention of new processes
and the introduction of technologies that
extend our abilities further, we may avoid
a return to historical processes and past
forms of architectural signification. Yet,
when authorship loses its grip on the
architectural profession—and when most
architectural designs get produced from
open-source systems, parametric tools,
and algorithmic scripts shared across
networks—then will architecture, as we
define it today, matter anyway?
Endnotes
1
Jean-François Lyotard, The Postmodern Condition:
A Report on Knowledge (Manchester, UK:
Manchester University Press, 1984) 3-8.
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
2
Frederic Jameson, "Forward" in Jean-François
Lyotard's The Postmodern Condition: A Report on
Knowledge (Manchester, UK: Manchester University
Press, 1984) vii.
3
Manuel Castells, The Rise of Network Society
(Malden, MA: Blackwell, 2000) 399. Also see the
documentary PressPausePlay, directed by David
Dworsky and Victor Köhler, about networks and the
democratization of various forms of creative arts and
cultural production, www.presspauseplay.com (last
accessed 11/24/12). The film is posted online by the
film's producers, House of Radon, at
vimeo.com/34608191 (last accessed 11/24/12).
9
later as Nakoula Basseley Nakoula) published an
extended trailer on July 2, 2012. The posting was
translated into Arabic on September 2, 2012. On
September 11, 2012, the U.S. embassy in Cairo,
Egypt was stormed by protesting mobs. In the
following days, more protests erupted across the
Muslim world lasting for well over a month.
9
China Miéville, Perdido Street Station (New York:
Del Rey Books, 2000) 348.
10
Gottfried Leibniz, "New Essays of the Human
Understanding (c. 1704)," from Philosophical
Writings (London: J.M. Dent & Sons, 1973) 168.
11
4
Walter Benjamin, Illuminations, translated by Harry
Zohn (New York: Schocken Books, 1969) 220.
5
In regard to Benjamin's conception of 'aura' in
artworks, Peter Bürger's book Theory of the AvantGarde offers an important critique of Benjamin: the
intent of the Dadaist artists, including Duchamp, was
to achieve a "loss of aura" in art that was driven only
in part by new technological means of production.
Bürger's writing argues that some transformations—
especially when to comes to art—result from
complex causes and resist periodization. However, a
new set of possibilities and forms of expression
became available to artists by exploiting mechanical
reproduction, with examples such as the montages
of Picasso and the ready-mades of Duchamp.
Clearly, as Bürger suggests, multiple forces converge
in the evolution of art and architecture: social dialog,
conscious meditation, as well as productive/technical
means. It is not possible to simply divide one force
and deem it superior to the others. However, 'aura'
and a discussion of the unique versus the
reproduced, is germane to our essay, and Benjamin
addresses the dissolution of origin and authorship
through his discussion of an artwork's "aura." See
Peter Bürger, Theory of the Avant-Garde
(Minneapolis, MN: University of Minnesota Press,
1984) 27-34.
6
Walter Benjamin, Illuminations, translated by Harry
Zohn (New York: Schocken Books, 1969), 223.
7
Ibid, 224.
L. William Zahner of A. Zahner Company, while
speaking at Louisiana Tech University's School of
Architecture on April 3, 2012—and answering
questions in regard to Herzog & de Meuron's design
of the de Young Museum—made clear that while the
design architects envisioned a material expression
for cladding the building, Zahner's fabrication
company owns the computer algorithm and digital
fabrication process that produced the final result the
architect's sought. Authorship of form/appearance
and ownership of procedural means/material effect
are distinct in this instance.
12
Social networks which connect likeminded people
across the globe have emerged, like a social website
created by Scott Davidson using NING, and
organized around David Rutten's Grasshopper plugin for Rhino (www.grasshopper3d.com). Other
groups such as Bre Pettis and MakerBot Industries'
Thingiverse community (www.thingiverse.com), the
lnstructables community (www.instructables.com)
where you can "share what you make," Co-de-IT
(Computational Design Italy; www.co-de-it.com) a
studio hub for sharable codes, Ezio Blasetti's site
algorithmicdesign.net (code.algorithmicdesign.net),
Ronnie Parsons' and Gil Akos' site modeLab
(modelab.nu), Andrew Payne of LIFT Architects
(www.liftarchitects.com) and other sites like these
offer a designer places where open source and do-ityourself resources can be shared, learned, and
collectively evolved by a globally distributed network
of users.
13
8
A recent example of viral content gaining a life of
its own: an amateur film maker in California
produced a derogatory film about Mohammed titled,
"Innocence of Muslims," with a fake desert
background, bad acting, and substandard sound
quality. A person going by 'sam bacile' (identified
For a good definition of 'morphogenesis' and its
bottom-up implications on the ontology of form, see
Manuel DeLanda's Intensive Science and Virtual
Philosophy (New York: Continuum Books, 2002) 941. Also melded into this paragraph is an
understanding gleaned from Mario Carpo's lecture
10
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
delivered as part of the Harvard GSD Symposia on
Architecture, "The Eclipse of Beauty: Parametric
Beauty," held on March 9, 2011. See
www.youtube.com/watch?v=OxN4LWPlwX8 (last
accessed 11/24/12).
14
Jacques Derrida, "Faxitexture," translated by Laura
Bourland, from Anywhere, edited by Cynthia
Davidson (New York: Rizzoli, 1992) 24.
15
Discussed by Kazys Varnelis and others
throughout Networked Publics, edited by Kazys
Varnelis (Cambridge: MIT Press, 2008). Also look at
his website, varnelis.net.
16
Jacques Derrida, "Faxitexture," translated by Laura
Bourland, from Anywhere, edited by Cynthia
Davidson (New York: Rizzoli, 1992) 18-33.
17
In regard to reference to Martin Heidegger, see,
"The Origin of the Work of Art," from Poetry,
Language, Thought (New York: Harper Colophon,
1975) 41-44.
18
Sanford Kwinter writes about the second 'Any'
conference in "The Improbable Multiversity," from
Requiem for the City at the End of the Millennium
(New York: Actar D, 2010) 95-103. Kwinter
summarizes this sense from the 1992 conference
held in Kyushu, Japan when he writes, "I felt I had
discovered the hydraulic world lying below the
metrical and discrete one [. . .] Japan's own
complicated history, and the traumas and
contradictions that this forces its designers and
intellectuals to endure and struggle with today, is an
unbroken litany of encounters between local and the
traditional and with the global (external) and the
modern [ . . .] the unstable, creative chaos that is
unfailingly produced through miscegenation."
(Kwinter, 99).
19
We refer to the star-crossed transferring between
script and function, and between social forces and
their expression in matter. Clearly, our use of
'deterritorialization' and 'abstract machine' derives
from the various works of Gilles Deleuze and Félix
Guattari. Particularly useful in this section was Félix
Guattari, "Regimes, Pathways, Subjects," from
Incorporations, edited by Crary and Kwinter (New
York: Zone Books, 1995) 16-37.
20
Gilles Deleuze and Félix Guattari, "Rhizome," from
On the Line (New York: Semoitext(e), 1983) 1-65.
21
Without risking an incomplete list, it suffices to say
that there are multiple groups and individuals around
the globe offering workshops to universities, firms,
and curious designers on such tools as Grasshopper,
RhinoScript, Python, digital fabrication, Arduino,
etc.. ACADIA has hosted one-day intensive
workshops introducing cutting-edge technologies to
the curious for a number of years.
22
Jean-François Lyotard, The Postmodern Condition:
A Report on Knowledge (Manchester, UK:
Manchester University Press, 1984) 4.
23
Marshall McLuhan, "Decline of the Visual," from
Looking Closer 3: Classic Writings on Graphic Design
(New York: Allworth Press, 1999) 174.
24
"In Wall Street 2.0, Computers Are King," Sean
Gourley in conversation with Scott Simon, National
Public Radio, Weekend Edition, August 18, 2012; see
www.npr.org/2012/08/18/159082822/in-wall-street2-0-computers-are-king (last accessed 11/24/12).
25
This viral media includes many sites such as
MemeCrunch (https://memecrunch.com). Some
memes address architecture directly: GSD Memes on
Facebook (www.facebook.com/pages/GSDMemes/#!/pages/GSDMemes/343075175737914?fref=ts), the UC-Berkeley
Architecture+LOLCats on Tumblr (furrrociousforms.tumblr.com/) and the Architecture Ryan
Gosling page (architectureryangosling.tumblr.com/).
26
Richard Dawkins, The Extended Phenotype
(Oxford: Oxford University Press, 1982). See in
particular, Chapter 11, "The Genetical Evolution of
Animal Artefacts," where Dawkins reframes our
thinking of genes as base determinants for animal
morphology and behavior to suggest that the
survival of genes might be the result of phenotypic
expressions that extend beyond the organism, such
as to include artifacts like a mineral enclosure
(caddis-fly larvae), a web (spider), or a dam
(beaver). It is sensible to think that an organism's
phenotypic behaviors retrain, or determine, gene
expression in a ramified response to environmental
conditions. So the genes for 'building behavior'
implies a phenotypic expression that oversteps bodymorphology to include particular environments. In
other words, a gene's phenotype extends beyond the
organism's bodily adaptations to determine
behaviors for reshaping its niche. Extended
phenotypic effects may play a greater part in natural
selection and the control of genes than previously
thought.
ARCHITECTURAL APPROPRIATIONS IN THE AGE OF NETWORKED REPRODUCTION
So in scripting architecture, if we want to take
ownership of a generative/emergent model, then we
must consider the external data that gets fed into
scripts as analogous to environmental inputs that
impact the genetics that control phenotypic
expression. This would include an understanding of
limits as well as adaptive variation. So when data
changes, the script's outward performance changes.
With data harvested from contexts, then we must
consider the performance of a phenotypic expression
when revising our algorithms, and consider if the
data sets we select lead to a superior degree of
fitness. Interaction and exchange between
algorithmic chains and their environmental inputs
are the basic influence behind extended phenotypic
expressions, which constitute the behavior of
emergent systems that grow from simple
interactions into complex interwoven ecologies.
27
See Alain Badiou, Being and Event (New York:
Continuum Books, 2012) passim.
28
Maurice Merleau-Ponty, Phenomenology of
Perception (London: Routledge & Keagan Paul, 1967)
406. The notion of a "phenomenological materialist"
as a form of speculative materialism comes from Don
Ihde and his book Embodied Technics (Copenhagen:
Automatic Press/VIP, 2010) iii.
29
Immanuel Kant, Critique of Practical Reason &
Other Work on the Theory of Ethics, translated by
Thomas Kingsmill Abbott (London: Longmans Green
& Co., 1879) 376-379.
30
See Quentin Miellassoux, After Finitude: An Essay
on the Necessity of Contingency (New York:
Continuum Books, 2009) passim.
31
For a full explanation of 'noosphere,' see Pierre
Teilhard de Chardin, The Future of Man, translated
by Norman Denny (New York: Harper & Row
Publishers, 1964) 155-184.
32
See Levi R. Bryant, The Democracy of Objects
(Ann Arbor, MI: Open Humanities Press, 2011) 2224.
33
Antonino Saggio, "The Search for an Information
Space," from Game Set and Match II: On Computer
Games, Advanced Geometries and Digital
Technologies, edited by Kas Oosterhuis and Lukas
Feireiss (Rotterdam: Episode Publishers, 2006) 215.
34
An offhanded reference to the viral nature of TED
videos and the organization's motto of, "ideas worth
spreading."
11
35
A phrase taken from the title of a freelydistributed poem from 1967 by Richard Brautigan,
who at the time, was poet-in-residence at the
California Institute of Technology. See
www.brautigan.net/machines.html#28 (last accessed
11/24/12).
36
Paraphrased from "Cyborg Anthropology," by
Downey, Dumit, and Williams, in The Cyborg
Handbook, edited by Chris Gray (New York:
Routledge, 1995)342.
37
Jean Baudrillard, "Questions for Jean Baudrillard:
Continental Drift," an interview with Deborah
Solomon, published in the New York Times Magazine,
November 20, 2005;
www.nytimes.com/2005/11/20/magazine/20wwln_q
4.html (last accessed 11/24/12).