<em>Balika Vadhu</em>"s TRP journey
Not only did it set the cash registers ringing, the soap pushed Colors to the top slot.
Balika Vadhu
, the daily soap that created a furore in Parliament, keeps thousands of viewers across India engrossed to their TV sets every evening.
The serial had a humble beginning before climbing the TRP charts. For starters, no channel wanted to pick a serial set in rural Rajasthan and talking about a subject alien to urban viewers. One of the biggest private entertainment channels is said to have even turned down the project.
When Colors took up the show, it neither promoted it nor placed it in the prime time band. YetBalika Vadhutouched the hearts of viewers. Not only did it set the cash registers ringing, the soap pushed Colors to the top slot.
Balika Vadhu even set off a slew of copy-cat programmes and pulled Balaji Telefilms" staple saas-bahu shows down the TRP table. Now, many channels are running shows around the girl child. Among them are Na Aana Is Des Lado, which talks of female foeticide, and Aapki Antara, the story of an autistic girl.