Bud Light Lime is adding Mang-O-Rita, Raz-Ber-Rita and a four flavor Mix-A-Rita variety pack.
Following strong sales for its Bud Light Lime 'Rita lineup, Anheuser-Busch is expanding with two new permanent flavors, Bud Light Lime Mang-O-Rita and Raz-Ber-Rita, and a new four-flavor 18-pack.
Mang-O-Rita and Raz-Ber-Rita have 8 percent alcohol by volume and are available in 8, 16, and 25-ounce cans.
A-B introduced Lime-A-Rita in 2012 and Straw-Ber-Rita last year, which are both permanent offerings. Straw-Ber-Rita and Lime-A-Rita represent the No. 1 and No. 2 brands in the flavored malt beverage category, according to IRI market research data.
The brewer also introduced a seasonal 'Rita, Cran-Brrr-Rita, last year.
"We anticipate Raz-Ber-Rita and Mang-O-Rita to continue extending the brand successfully into the popular margarita space," Rob McCarthy, vice president, Bud Light, said in a statement.
Lisa Brown is a business reporter at the Post-Dispatch. Follow her on Twitter @LisaBrownSTL and the Business section @postdispatchbiz.
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