Pop Secret has become the official popcorn of Walt Disney World and Disneyland.
Its producer, Diamond Foods, announced Tuesday it has entered into a "strategic alliance agreement" with Disney.
Pop Secret popcorn will be sold in carts at the theme parks. The Pop Secret brand will also become the title sponsor of the nightly Fantasmic! Show at Disney's Hollywood Studios. It also plans to sponsor movie nights held at many of Disney's resort hotels.
Diamond Foods plans to advertise on Disney-owned channels like ABC Family and the Disney Channel. Retail promotions, on-pack sweepstakes and digital content creation are all ways in which Pop Secret expects to work with Disney.
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