Papers by Indrachapa Gunasekara
Journal of Sustainable Tourism and Entrepreneurship
: Purpose: The purpose of the study was to examine what factors are determining the level of sati... more : Purpose: The purpose of the study was to examine what factors are determining the level of satisfaction in agro-tourists and define the possible ways and means to enhance their satisfaction levels in promoting agro-tourism in Sri Lanka. There are four specific objectives in the study; to examine the current situation of the ago-tourism industry in Sri Lanka, to study the agro-tourism destination characteristics and socio-demographic characteristics of tourists, to analyze the relationship between the level of satisfaction, agro-tourism destination characteristics and socio-demographic characteristics of agro-tourist, and to discuss possible policy measures and management strategies to enhance tourist satisfaction and positive experience for agro-tourists in Sri Lanka. Research Methodology: This research utilized both qualitative and quantitative data collection methods. The gathered data were analyzed using five instruments; reliability test, inferential analysis, Pearson correlation analysis, regression analysis, and Kruskal Wallis test. Results: Ten possible policy measures and management strategies to enhance tourist satisfaction and positive experience for agro-tourists in Sri Lanka. Limitation: This research is limited to investigating the factors that affect the tourist satisfaction of agro-tourists. The scope focused on three areas, destination, tourist, and travel characteristics. The study focused on foreign tourists who have already visited Sri Lanka and been to agro-tourism sites. Contribution: This study is based on one such tourism concept which promotes in agricultural societies. The agro-tourism in Sri Lanka is identified as an important aspect of gaining the benefits of tourism. The satisfaction of the tourist must be ensured in the tourism industry for the long-term benefit of the business. The study contributes by suggesting actions and projects for agro-tourism satisfaction. Keywords: 1. Agro-tourism 2. Tourist Satisfaction 3. Demographic Characteristics 4. Destination characteristics
Tourism is an industry where everything could be converted into a profit. There are numerous conc... more Tourism is an industry where everything could be converted into a profit. There are numerous concepts and attractions which introduced ultimately, to meet various types of travel expectations. People travel for many intentions and stick to their interested areas. Culture, nature, humans, urbanization or westernization may be key areas of travel interests. nThere could be identified much attention to cultural tourism in Sri Lankan Tourism Industry. Elephant is a very attractive and...
Human and Heritage: An Archaeological Spectrum of Asiatic Countries (Felicitation to Professor Ajit Kumar) Volume – I , 2019
INTERNATIONAL RESEARCH SYMPOSIUM 2019 - Full Papers, 2019
Like other organizations, universities have to analyze their environments both internally and
ext... more Like other organizations, universities have to analyze their environments both internally and
externally to identify their strengths and weaknesses, optimize their opportunities and reduce the
threats. The purpose of this article is twofold. Firstly, the concept of SWOT analysis as a strategic
tool to adapt to changes is discussed. Secondly, the outcome of a SWOT analysis related to a
technology university is presented. In order to gain insight into the perceptions of lecturers and
administrators, a survey was done using the descriptive normative survey method. It is hoped that the
findings will help the university’s strategic planning functions to match internal factors with external
factors in order to get the possible areas for organizational action prioritized. An implication is that
once organization’s strengths are related to environmental opportunities, they indicate the
organizational leverage, positional advantage for the university to prosper
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Papers by Indrachapa Gunasekara
externally to identify their strengths and weaknesses, optimize their opportunities and reduce the
threats. The purpose of this article is twofold. Firstly, the concept of SWOT analysis as a strategic
tool to adapt to changes is discussed. Secondly, the outcome of a SWOT analysis related to a
technology university is presented. In order to gain insight into the perceptions of lecturers and
administrators, a survey was done using the descriptive normative survey method. It is hoped that the
findings will help the university’s strategic planning functions to match internal factors with external
factors in order to get the possible areas for organizational action prioritized. An implication is that
once organization’s strengths are related to environmental opportunities, they indicate the
organizational leverage, positional advantage for the university to prosper
externally to identify their strengths and weaknesses, optimize their opportunities and reduce the
threats. The purpose of this article is twofold. Firstly, the concept of SWOT analysis as a strategic
tool to adapt to changes is discussed. Secondly, the outcome of a SWOT analysis related to a
technology university is presented. In order to gain insight into the perceptions of lecturers and
administrators, a survey was done using the descriptive normative survey method. It is hoped that the
findings will help the university’s strategic planning functions to match internal factors with external
factors in order to get the possible areas for organizational action prioritized. An implication is that
once organization’s strengths are related to environmental opportunities, they indicate the
organizational leverage, positional advantage for the university to prosper