Veisdal, 2020 - Google Patents

The dynamics of entry for digital platforms in two-sided markets: a multi-case study

Veisdal, 2020

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Document ID
9228551966519080011
Author
Veisdal J
Publication year
Publication venue
Electronic markets

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Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature,'no one joins until everyone joins'. The phenomenon is often referred to …
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