Neslin et al., 1983 - Google Patents

A model for evaluating the profitability of coupon promotions

Neslin et al., 1983

Document ID
15812405524580712780
Author
Neslin S
Shoemaker R
Publication year
Publication venue
Marketing Science

External Links

Snippet

In the experience of the authors, most firms do not have good procedures for estimating the net profitability of coupon promotions. Instead, managers generally examine a number of subsidiary measures such as: redemption rates, market share and the direct costs of the …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q20/00—Payment architectures, schemes or protocols
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