WO2013035901A1

WO2013035901A1 - Marketing method using smart phone

Info

Publication number: WO2013035901A1
Application number: PCT/KR2011/006667
Authority: WO
Inventors: 김아림
Original assignee: Kim A Lim
Priority date: 2011-09-08
Filing date: 2011-09-08
Publication date: 2013-03-14

Abstract

The present invention provides a marketing method using a smart phone on a network including an advertiser server or an application manufacturer server which signs an advertising contract using a predetermined smart phone from the advertiser server and includes a predetermined smart phone application therethrough. The marketing method of the present invention includes: a first step of enabling the advertiser server or the application manufacturer server to transmit the predetermined smart phone application to the predetermined smart phone of a client according to a request of the smart phone of the client; a second step of enabling the advertiser server or the application manufacturer server to transmit a message including the predetermined marketing information having particular feedback of the client to the smart phone of the client having the transmitted predetermined smart phone application; and a third step of transmitting the particular feedback of the client from the smart phone of the client to the advertiser server or the application manufacturer server through the network by using the predetermined smart phone application to be operated by the smart phone of the client. The present invention can maximize the marketing effect using the smart phone by enabling the client using the smart phone to transmit a predetermined signal to the corresponding enterprise or advertiser through various methods so as to receive various benefits provided from the advertiser.

Description

Marketing method using smartphone

The present invention relates to a marketing method using a smart phone, and more specifically, an advertisement and promotional marketing method using a smart phone capable of accurate target marketing according to information of a user or a customer using the smart phone that can use various applications. It is about. In particular, by using the characteristics of the smart phone that can predict the user's preferred taste information, basically linked to the content of the application operator or advertiser (that is, the content of the advertisement or promotional material), the specific time or specific space ( Geographic) to provide users with a variety of benefits from these operators or advertisers in order to feed their smartphones in various ways to feed back signals (actions) to those operators or advertisers. will be.

Furthermore, the present invention provides a database to the application operator or advertiser that the user agrees to the use of the customer information when the customer communicates his / her intention to participate in an event related to active advertising to the server of the operator or the advertiser through a smartphone. As it is possible to build as, it provides a marketing method using a smart phone that can even strengthen the function of marketing to target customers optimized for the advertiser's advertising content.

As is well known, the wired / wireless contents market over the Internet, which has been showing rapid growth until recently, shows an explosive increase in the number of users. Networks, including the Internet, which create vast amounts of information, are now being uploaded and downloaded, and are being utilized by users connected to the network.

In recent years, the so-called "smart-phone", also called a personal small computer, combines the advantages of a mobile phone and a personal digital assistant (PDA). It is a personal handheld device incorporating data communication function.

The most distinctive feature of these smartphones is that they are hundreds of kinds of PCs, unlike conventional mobile phones, which were released as finished products and used only functions given by mobile phone manufacturers (e.g., Samjung Electronics, Nokia, Apple, etc.). Various applications (Applications) can be installed and added or deleted as desired by the user.

Smartphones can be connected directly to the Internet using wireless internet as well as wired Internet, which is connected by PC and cable, and can be connected to the network in various ways using various browsing programs. Users can create their own applications, implement their own interfaces through various applications, and share applications among smartphones with the same operating system (OS). It is considered to be.

In Korea, LG Telecom and Samsung Electronics have developed a smartphone that combines a CDMA (Code Division Multiple Access) -type digital mobile phone with a microcomputer, which can be used as a portable computer, and at the same time, the user's movement It is designed so that it is possible to use the Internet, PC communication, fax transmission, etc. wirelessly. Smartphones have been developed to enable wireless communication using analog, European GSM, and Japanese PHS methods. Now, regardless of the method of wireless communication, smartphones have almost unlimited variety of functions and conveniences. Due to the possibility of implementation, its spread is rapidly spreading around the world.

In general, smartphones have a wider visual interface to users than conventional mobile phones, and thus employ LCDs (liquid crystal displays) that are many times larger than the screens of general mobile phones. Smartphones with Personal Imformation Management (PIM) capabilities that can manage up to dog addresses are being released. For example, smartphones can send and receive data while viewing the Internet screen with a touch screen while connected to a network, and products that include English-Korean / Korean-English dictionary, engineering calculator, and game functions are also being released. Products with the above-described personal information management function that integrates and manages additional functions such as notes and memo are also released. Of course, the so-called docking station can be used to exchange data stored on the computer at the same time as it is charged.It also supports e-mail, Internet browsing, e-book reading, built-in keyboard or external USB keyboard support, and high-end with VGA terminal. It also supports functions as a mobile phone.

The basic usage of a smartphone is similar to that of a normal mobile phone. However, smart phones are being developed one after the other by supporting both the finger-pad keypad method and the touch-type electronic pen input method. Supports the use of.

Recently, the key to using smartphones is the 'application store' that can use various applications. The App Store is a service that allows users to easily download applications and contents such as games, e-books, music, and videos, which has been activated since the launch of Apple's 'Web Store', followed by global companies such as Nokia, Google, and Microsoft. Telecom operators such as Korea's KT and SK TELECOM, Internet portals and mobile software developers such as NAVER and DAUM in Korea and GOOGLE and YAHOO in the US are also attempting to enter the smartphone-related business.

As the Internet market of various forms including banner ads has been pioneered since the Internet spread in the past, marketing techniques such as advertisements using smartphones are now emerging.

As such, the marketing method using a smartphone is different from the marketing method according to the prior art. For example, Korean Patent Publication No. 2007-0093282 (hereinafter referred to as “Preceding Document 1” regarding “method of providing a personalized advertisement service of digital IP broadcasting”). ") Is a method of providing a personalized advertisement service of digital IP broadcasting, comprising: i) classifying predetermined contents for regular broadcasting by a predetermined category in a regular broadcasting server and providing information for streaming the contents for regular broadcasting to a streaming server; ii) classifying a predetermined advertisement by the category in an advertisement server, and providing the streaming server with information for streaming the advertisement; iii) transmitting, by the streaming server, the content for regular broadcasting to the IP set-top box according to a predetermined broadcasting schedule from the regular broadcasting server or the IP set-top box; iv) calculating, by the IP set-top box, the viewing preference for each category according to the viewer's viewing of the contents for regular broadcasting transmitted to the advertisement server; v) the advertisement server selects an advertisement corresponding to a category preferred by the viewer based on the viewing preference for each category, generates an advertisement schedule, and transmits the advertisement schedule to the regular broadcasting server and / or the IP set-top box. Providing; vi) discloses a method for providing a customized advertisement service for digital IP broadcasting, the method comprising transmitting the corresponding advertisement to the IP set-top box according to the advertisement schedule from the regular broadcasting server or the IP set-top box in the streaming server. .

However, since the marketing technique according to the prior document 1 is a technology that basically utilizes the advertising content on the premise of "viewing the broadcast of the user or the customer" for marketing to match the IP broadcast, there is an infinite possibility of utilization of the smart phone recently. There is a limit to applying the marketing technique according to the prior document 1 to the application program having a.

In addition, Korean Patent Laid-Open Publication No. 2008-0104394 (hereinafter referred to as “Previous Document 2”) relating to “a method of providing mobile advertisement information and a mobile advertisement information providing apparatus using the same” includes advertisements such as coupon information and event information using a mobile terminal. Disclosed is a method and apparatus for providing advertisement information for providing advertisement information more effectively using a dedicated mobile application. In particular, the method for providing mobile advertisement information according to the prior document 2 includes the steps of downloading the advertisement information when there is advertisement information to be downloaded from the server by running a dedicated mobile application installed in the mobile terminal at a predetermined reception time; Storing the advertisement information downloaded by the dedicated mobile application in the mobile terminal; And providing the advertisement information providing screen generated by classifying the advertisement information for each category by driving the dedicated mobile application at the request of the mobile terminal user. Implemented technology to download, maintain and manage information.

However, Prior Art 2 simply implements a technology for effectively downloading, maintaining, and managing mobile advertisement information to a user's mobile phone, and has limitations in that it does not present a marketing technique utilizing the application function of a smartphone in earnest. . Prior art 2 discloses a technique of downloading advertisement information from a server when a dedicated mobile application is run without premise of broadcast content, but the application provided in the application of a smartphone is different. It is not a marketing technique that is limited at the present time when the penetration rate of smartphones is increasing day by day because it does not launch the technique to be used for future marketing by extracting the target audience while maximizing the advertisement effect to customers by grafting. none.

Now, as described above, there is an urgent need for a marketing technique capable of maximizing the advertisement effect by maximizing the functionality of an application of a smartphone, also called a personal small computer with a telephone function.

The present invention has been made in view of the above-described problems of the prior art, and provides an advertisement public relations marketing method using a smart phone capable of accurate target marketing according to the information of a user or a customer using the smart phone capable of utilizing various applications. For the purpose of

In particular, the contents of the operator or the advertiser (ie, the contents of advertisements or promotional materials) for a predetermined application installed on the smartphone by maximizing the characteristics of the smartphone that can basically predict the information of the user's preferred taste. In connection with the user, in order to receive various benefits provided by these operators or advertisers at a specific time or a specific space (region), the customer may use a predetermined signal (operation using a smartphone) in various ways. It is aimed to provide a marketing method that maximizes the marketing effect by transmitting a kind of feedback behavior in response to the needs of advertisers or operators).

Furthermore, the present invention provides a database to the application operator or advertiser that the user agrees to the use of the customer information when the customer communicates his / her intention to participate in an event related to active advertising to the server of the operator or the advertiser through a smartphone. As a result, the present invention aims to implement a marketing method using a smartphone that can enhance the function of marketing to a target audience optimized for an advertisement content of an advertiser.

In order to achieve the above object, the present invention provides a smart phone user capable of downloading various applications and contents using a standardized interface and platform (e.g., Apple's web store). If you select the content to participate in the advertiser's content (advertisement or promotions), the content of these application operators or advertisers registered on the platform is downloaded and stored on the user's smartphone or randomized for smartphone users. Or optionally the corresponding content from these application operators or advertisers is sent and stored in the user's smartphone; In order to participate (enter) a prize or event provided by the application operator or advertiser at a specific time or space (region) set by the content of the specific application operator or advertiser stored in his smartphone When the user participates by delivering a signal (action) in a promised way to the phone, the information of the smartphone user who participates in the contents of the application operator or the advertiser through his smartphone is automatically stored in the application database of the platform. ; Customer information of smartphone users (customers) who participate in specific content stored in the platform's application database (such as advertisements or promotions of the corresponding application operators or advertisers) can be used online for application operators or advertisers as target marketing materials. Delivered to; And advertising advertisements to selected smartphone users, which are determined to have a high advertising effect, for the customer information received online from the application database of the platform. Provide marketing methods.

Here, the participation signal (operation) of the smartphone user participating in a specific time or a specific space (area or place) promised by the content of the application operator or advertiser, the user simply touches the screen or icons on the smartphone , Touch any of the numbers, letters, or symbols, or shake your smartphone at a certain speed over which a signal can be transmitted, give an external shock (vibration), or at a certain level above a certain detectable devil. Directly speak the sound or a specific word to the smartphone and send it to the smartphone, blow or press the smartphone, or arbitrarily increase the keypad of the smartphone so that it can be applied selectively or all of them. It is possible to configure.

Meanwhile, a specific application operator or advertiser who wants to start advertising to a specific smartphone user selected by utilizing the platform function of the smartphone, among the unspecified number of smartphone users, has a particular advertising effect that can be exhibited high. In order to increase the participation of users, basically, the product or service is provided on a first-come, first-served basis, free of charge for a second level, or a mileage credit for the next lane. It is possible to configure the smartphone to induce the user's intention to participate.

In another aspect, the present invention, in order to achieve the above object, the smart phone on the network consisting of an application manufacturer server comprising a predetermined smart phone application and signed an advertising contract from the advertiser server or the advertiser server accordingly A marketing method comprising: a first step of transmitting, by a request of the customer smartphone, the predetermined smartphone application to the predetermined smartphone owned by the advertiser server or the application manufacturer server; A second step of transmitting, by the advertiser server or the application maker server, a message including predetermined marketing information including a specific feedback of a customer, to the customer smartphone equipped with the predetermined smartphone application; And a third step of receiving specific feedback of the customer from the customer smartphone to the advertiser server or the application manufacturer server through the network by the predetermined smartphone application driven by the customer smartphone. It provides a marketing method comprising the.

The present invention also provides a marketing method using a smart phone on a network consisting of an application manufacturer server comprising a predetermined smart phone application from an advertiser server or the advertiser server and a predetermined smart phone application. A customer who satisfies a predetermined place condition, a predetermined time condition or a predetermined place condition and a predetermined time condition with the predetermined smartphone by the advertiser server or the application maker server by the customer. A first step of automatically transmitting to a smartphone; A second step of transmitting, by the advertiser server or the application maker server, a message including predetermined marketing information including a specific feedback of a customer, to the customer smartphone equipped with the predetermined smartphone application; And a third step of receiving specific feedback of the customer from the customer smartphone to the advertiser server or the application manufacturer server through the network by the predetermined smartphone application driven by the customer smartphone. It provides a marketing method comprising the.

In the case of the present invention, it is further preferable that the advertiser server or the application manufacturer server secures the customer information on the customer smartphone that has transmitted the specific feedback of the customer and further comprises a fourth step of the database.

Furthermore, the specific feedback of the customer may be an action of physically shaking the customer smartphone, or the specific feedback of the customer may be an action of inputting a predetermined voice through a microphone input unit of the customer smartphone, and the specific feedback of the customer. May be set as a condition for winning a predetermined event prize set by the advertiser server or the application manufacturer server.

In order to win the event prize, it is more preferable that the specific feedback of the customer is configured to be received by the advertiser server or the application maker server within a predetermined time.

In other words, the event prize paid when the event prize is won may be an advertisement product set by the advertiser server or the application maker server, and when the predetermined event prize is won, the predetermined prize is won by the customer smartphone. It is preferable that a message is transmitted, and even if a prize is awarded for the predetermined event prize, the probability of winning the prized customer smartphone when the feedback on the customer's feedback is received from the corresponding prized customer smartphone in the future is determined. It is more desirable to send the incentive means that can be increased to the smartphone of the dropped customer as an additional prize.

In addition, when the predetermined event prize is made, a predetermined lottery message is transmitted to the customer smartphone, and the lottery message includes information on how many times the customer smartphone was dropped from the winning cut line. And when the rejection message for rejecting the event prize winning received from the event prize winning customer smartphone, it is preferable to lower the winning cut line by the number of the rejection message to newly select the winning customer smartphone.

In the present invention, the specific feedback of the customer may be set to be collectively received from two or more customer smartphones, and the specific feedback of the customer may be set by subdividing and setting the two or more stepwise feedbacks in terms of maximizing the advertising effect. desirable. In this case, predetermined event premiums according to the detailed and set feedback may be set differently. In this case, for example, it is also possible to set up a social network service (SNS) including a Facebook or Twitter in the United States and a Korean MeToday service on a smartphone to collectively give and receive feedback.

According to the present invention, it is possible to implement an advertisement public relations marketing method using a smart phone that can accurately target marketing according to information of a user or a customer using the smart phone that can use various applications.

In addition, by utilizing the characteristics of the smartphone that can predict the user's taste information to the maximum, in connection with the contents of the operator or advertiser (ie, advertisements or promotional materials) for a predetermined application installed on the smartphone, In order for a user to receive various benefits provided by these operators or advertisers in a time or a specific space (region), a customer uses a variety of methods for a predetermined signal (a type of advertiser or operation including an operation using a smartphone). It is possible to maximize the marketing effect using a smartphone by transmitting the feedback act in response to the needs of the company to the corresponding operator or advertiser.

Furthermore, when a customer communicates their intention to participate in an event related to active advertising to a server of an operator or an advertiser through a smartphone, the information of the user who has consented to use or use the customer information is also transmitted to the application operator or advertiser. By making it possible to build as a database, it is possible to reinforce future marketing functions to target customers optimized for the advertiser's advertisement contents.

1 is a flowchart illustrating a marketing method using a smartphone according to an embodiment of the present invention.

2 is a diagram illustrating an example of an event access signal that may be transmitted to a smartphone of a customer according to a marketing method using a smartphone according to the present invention.

3 is a diagram illustrating another example of an event access signal that may be transmitted to a smartphone of a customer according to a marketing method using a smartphone according to the present invention.

4 is a diagram illustrating an example of allowing a customer to provide predetermined feedback to an advertiser server side according to a marketing method using a smartphone according to an embodiment of the present invention.

5 is a diagram illustrating a case in which a smartphone user who provides predetermined feedback in response to an advertiser's request according to the event access signal illustrated in FIG. 3 or 4 wins an event.

FIG. 6 is a diagram illustrating a case in which a smartphone user who provides predetermined feedback in response to an advertiser's request according to the event access signal illustrated in FIG. 3 or 4 drops in an event.

7 is a diagram illustrating an example of discount shopping marketing in which a time concept and a social group concept are combined with a marketing method using a smartphone according to an embodiment of the present invention.

8 is a diagram illustrating an example of a joint purchase shopping marketing incorporating a social group concept into a marketing method using a smartphone according to an embodiment of the present invention.

9 is a diagram illustrating an example of fixed price discount sales marketing incorporating a discount coupon concept into a marketing method using a smartphone according to an embodiment of the present invention.

FIG. 10 is a diagram illustrating an example of providing a motivation for a customer to participate in an event without spending cash, as an example of a marketing method using a smartphone according to an embodiment of the present invention.

FIG. 11 is a diagram illustrating an example of an event participation message for executing a so-called "DOUBLE CHANCE COUPON" payment that allows duplicate winnings of the same event prize.

FIG. 12 is a diagram illustrating an example of executing an event participation message that induces a user to participate in a predetermined event provided by an advertiser by providing a motivation of “time saving” illustrated in FIG. 10.

Hereinafter, various preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that the implementation principle of the advertisement marketing method using the smart phone of the present invention can be easily understood. Prior to the description, a system configuration for executing a marketing method using a smart phone according to the present invention is an application server for making a predetermined application for an advertiser by making a predetermined contract with an advertiser server or an advertiser via a communication company. The basic system is to communicate with a customer who is a phone user. Since this is a well-known technology, further description or illustration of drawings will be omitted. In addition, the present invention is applicable regardless of the connection method of the wireless network using a smart phone, such as GSM, TDMA, including the Korean-type CDMA communication method, and the illustrated in the drawings of the present invention is only an example and those skilled in the art The matters that can be naturally drawn out with reference to the detailed description and drawings should be understood in advance to be regarded as belonging to the scope of the present invention.

"Customer using a smart phone" is a basic condition for implementing the advertisement marketing method using the smart phone of the present invention. A user of a smart phone user who can establish a follow application database of a general smart phone subscriber or Twitter function Advertisers connected with the application operators can target marketing through accurate advertising and promotion based on information on the tendency of the users of these smartphones in various ways. While the target audience can be documented at a relatively reliable screening level through the active participation of smartphone users, it can unknowingly expose information to the target audience as the exact target marketing of the application operator or advertiser. The user is basically using a smartphone.

Unlike conventional so-called "picture phones," which were forced to use only the functions provided by the manufacturers of smartphones due to the features of smartphones, smartphone users use various applications with various platforms to share their favorite materials or functions. In the process of selectively downloading and using their own smartphones, the preferences or characteristics of unspecified users may naturally be transmitted as data to the application database of the platform (automatically). By using characteristics, advertisers can prepare the conditions that can be used as a target marketing means by documenting accurate differentiated customer information for smartphone users.

Of course, smartphone users who participate in the advertiser's contents (eg, the contents of electronic advertisements or promotional materials) can also acquire the benefits provided by the advertiser through active participation, so they naturally participate in the advertiser's advertisements or promotions. You are motivated to do it. Here, the active participation in the benefits provided by the advertiser will be described later in more detail with reference to the drawings.

Referring back to FIG. 1, the present invention is based on the premise that a customer (user) has a smart phone capable of downloading various applications and contents using a standardized interface and a platform (eg, Apple's web store) function (step) S1).

Next, customers can search for the content (advertisement or promotions) of a specific application operator or advertiser who is offered various prizes or benefits through their smartphone or directly view the contents of those application operators or advertisers registered on the platform. Download and save (step S2-1), or by default, smartphone users who are able to participate randomly to an unspecified number of smartphone users or to participate in regional or specific event locations. A step (step S2-2) is performed in which advertisements or promotional contents are naturally stored in users' smartphones. Of course, apart from being directly downloaded or automatically received the contents of the application operator or advertiser, the smartphone user may prepare a condition for participating in the advertisement or promotion contents of the application operator or the advertiser in various ways.

That is, as will be described later, an embodiment of a marketing method using a smartphone according to the present invention delivers a predetermined marketing event access signal to content of an application operator or an advertiser, and the customer who receives the access signal receives a specific time or a specific space. In order to participate (enter) prizes or events provided by the application operator or advertiser in the (region), the smartphone users who participated in the event by transmitting signals (actions) in various ways. The information is automatically transmitted to the application database of the corresponding content and stored as marketing data, while the behavior of the customer using the smartphone is based on a process of enhancing the advertising effect. Therefore, in order to execute the marketing method according to the present invention, it is assumed that a predetermined application is installed on the smartphone, which may be made at the customer's will as in step S2-1, but the customer's explicit Or, under an implied agreement, an application exclusively for executing the marketing method of the present invention on a customer's smartphone is installed automatically (or compulsorily) from a server of an advertiser or a company that has developed an application for the smartphone at a predetermined time or place. It is possible to configure.

Therefore, the above-described steps S1 to S2-2 of FIG. 1 may also be regarded as preconditions for implementing the marketing method according to the present invention.

For reference, in the present invention, an application operator or an advertiser who wants to acquire an advertisement or a promotional effect through a smartphone is a manufacturer or a seller of the corresponding advertisement product, as well as a theater or baseball field, a performance hall, an exhibition hall, a party convention, various religious events. In addition, it can be used in various ways without being limited to all fields that want to obtain marketing effect by actively advertising and promoting their facilities or businesses such as group events of various schools, other bookstores, restaurants, and coffee shops.

For example, an application developed by an advertiser of a musical performance called "42nd Street" in front of a specific venue, or an application mounted on a server of an application operator which has a predetermined contract with the advertiser, may be a step S2-1 or a step S2-. In the same manner as 2, it is transmitted to the customer's smartphone by the customer or automatically. In particular, transmission in the form of step S2-2 may be configured such that the "42nd Street" musical performance is made to a smartphone owner who is within a few meters or kilometers of the surrounding theater or venue. The function may be implemented through a process of checking a customer's location information from a global positioning system (GPS) device, which is basically installed in a smartphone recently. However, since the technology for determining the location information of the customer of the mobile communication terminal through the GPS is already known, the detailed description thereof will be omitted.

Now, as described above, the application operator or the advertiser accesses to the content of the user of the smartphone is prepared in advance, that is, the precondition that the application for marketing according to an embodiment of the present invention is installed on the customer's smartphone When satisfied, to a smartphone user (ie, a customer) who is the target of an application operator or an advertiser target customer, the content of the application operator or advertiser at a specified time, e.g., 4 pm Is passed through a step (step S3).

For example, if the above-mentioned "42nd Street" musical is scheduled to be performed at the Seoul National University Theater at 5 pm, the server of an application developer who has made a predetermined contract with the advertiser or the advertiser of the musical about 1 pm before 4 pm It is written in the form of "Join 42nd Street Musical Event" and delivers the access signal that induces customers to participate in the event. If the customer is a connection signal that instructs the customer to dance or sing a protagonist on "42nd Street" by shaking his smartphone or singing into a microphone on his smartphone, for example, Eat "or" call the theme song of 42nd Street "can be transmitted to the customer's smartphone, for example in the form of MMS, SMS or any known message. Furthermore, it is possible to create a funny situation by inputting the title of the musical or the name of the main character into the microphone part of the smartphone. In addition, in recent years, since smartphones provide a myriad of diverse and interesting user interfaces, it is linked to the marketing technique according to the present invention, for example, to send a message to quickly erase a graphic screen with a finger on a touch screen, for example. Or, send a message to customers to shake down their smartphones the fastest the brick piled screen displayed by a certain application on the smartphone, or shake the smartphone the fruit hanging on the smartphone the fastest You can also use marketing techniques such as sending a message to drop the fruit.

In particular, smartphones are now increasingly being used as handheld game consoles, providing a game on the customer's smartphone and allowing the customer to run the game to identify who wins the fastest or who scores the highest. It may also cause competition for participation in the event. Of course, in this case, the game may be a game using an external vibration or shock applied to the smartphone by the function built in the customer's smartphone.

2 is a diagram illustrating an example of an event access signal that may be transmitted to a smartphone of a customer according to a marketing method using a smartphone according to the present invention. Referring to FIG. 2, for example, under a time condition of "6 pm tomorrow", "MP3 player worth 100,000 won" is issued as a kind of event prize (that is, a handout that attracts customers to participate in advertisements). By limiting the first-come, first-served basis, it sends access signals to smartphone customers that motivate users to participate in the event to get the prize for free at that time. However, unlike the above-mentioned prior documents, by making full use of the specificity of the smartphone, the situation is that the customer does not have to easily (for example, to watch TV programs that he does not want to watch at a specific time or to download the advertisements that are pushed forcibly). Unnecessary) Motivate customers to participate naturally and fun in advertising.

3 is a diagram illustrating another example of an event access signal that may be transmitted to a smartphone of a customer according to a marketing method using a smartphone according to the present invention. In the case of FIG. 3, the content of the event access signal itself is not significantly different from that of FIG. 2, but is simply a time signal as shown in FIG. 2 in that the action of the customer required by the advertiser "SHAKE IT" is specifically specified. It differs from the access signaling message which contains only conditions and giveaway conditions.

In other words, in the case of FIG. 3, a predetermined application mounted on the smart phone recognizes various actions or reactions including shaking the customer at the moment of receiving the text message of FIG. 3 and shaking the customer. The result value (the technique itself for determining whether the application of the smartphone vibration or vibration of the smartphone, the microphone input or the game conditions are achieved is a well-known technique, and thus the detailed description thereof will be omitted). It is sent to the main or application operator server side, and the advertiser or application operator shows an example that the customer is determined to indicate the winner of the event according to the arrival rank of the result value sent by the customer's smartphone application. Of course, it is of course possible to ask the customer to do something as promised with the advertiser at a predetermined time, as well as at the moment of receiving the text message of FIG. 3.

Next, referring back to FIG. 1, in step S4, the customer stores a particular time or a specific space (region) set in the content of a specific application operator or an advertiser who has a lot of benefits as well as their preference stored in their smartphone. In order to participate in the prizes or events provided by the application operator or the advertiser (entry) in the various ways to pass through the signal (action) to your smartphone to participate.

This is a step in which the customer puts into practice a kind of customer reaction set by the advertiser. To reiterate the example described above, the customer may shake his smartphone or run a predetermined application of the smartphone. The user inputs a song sound to the microphone input unit of the phone to provide predetermined feedback in response to the advertiser's marketing. Such feedback may be recognized as feedback, for example, when an advertiser first enters a desired song. However, when the advertiser completes a desired song correctly to the end, the feedback is recognized as a completion of the feedback, or a beat is performed by the advertiser. It is also possible for the advertiser's server or the application manufacturer's server to set the conditions so that the feedback to respond to the advertiser's marketing is provided only if the match is made. In addition, the server of the advertiser or the application manufacturer may set the score or beat of the song input by the customer as if it were a karaoke device so that the feedback reaction is completed only for the highest scored customer.

4 is a diagram illustrating an example of allowing a customer to provide predetermined feedback to an advertiser server side according to a marketing method using a smartphone according to an embodiment of the present invention. Figure 4 in response to the event access signal of Figure 3 shaking the user's own smartphone equipped with a device that can detect the movement of the smart phone in accordance with the countdown of 5, 4, 3, 2, 1 As a starting point, it's easy to recall a lot of young people shaking their smartphones in the middle of Myeong-dong, for example, in the middle of Myeong-dong, where they can participate in commercials and share fun with people who don't know each other. will be.

4 is merely an example in which a smartphone user participates in an advertisement according to a marketing method according to an embodiment of the present invention, in addition to this, the feedback of customers utilizing the characteristics of the known smartphone is almost unlimited. It should be noted that various settings are possible.

For example, in the case of content that an application operator or advertiser manufactures and sells electronic products, at 5 pm, the time promised by these application operators or advertisers, smartphone users simply choose a screen desktop for their smartphone. Touch one of the content icons or a specific number (e.g., the phone number of an advertiser who is an insurer or surrogate operator, a customer or family member, an acquaintance's phone number or social security number), a letter or a symbol (at least once) As described above, for example, three touches to three phone number inputs, etc.) may be touched to actively communicate the intention to participate in the contents of the corresponding application operator or the advertiser. You can also shake your smartphone at a certain speed over which a signal can be transmitted, or tap your smartphone with your palm to give an external shock (vibration), or deliver sound to a smartphone at a level above a certain Devil that can be detected. You can also For example, use your smartphone to shout, or 'single' or 'one or two', 'yes, no', '얍, yaho', 'Samsung, Seoul National University', 'Samsung OB club, Korea football team', etc. Shout out words or phrases to actively participate in the content of the application operator or advertiser.

More specifically, in the case of baseball, for example, if Lotte assumes that an advertiser for a team in another area in Busan, the home stadium, pays a prize to someone shouting his team on his smartphone, Busan At Lotte Stadium, you can even imagine a louder voice of cheering for another team. This is a marketing technique that is difficult to imagine in the past without maximizing the portability, real-time, and application of the smart phone, which is one of the key aspects of the present invention.

In addition, in some cases, an operation of blowing or applying pressure with a smartphone or arbitrarily increasing the keypad of the smartphone may be applied. Naturally, as the contents of these application operators or advertisers are diversified, the smartphone itself may vary. It is expected that the function of the hardware of the system will be upgraded and applied to meet the needs. Furthermore, the active participation intention of such a smartphone can be expected even the advertising effect that induces more users by inducing curiosity to other people who use or do not use the smartphone. In short, as the hardware or software functionality of a smartphone is enhanced, the utilization of the marketing method using the smartphone according to the present invention, the advertising effect, and the participation rate of customers can be improved in almost unlimited ways. There is.

On the other hand, when an application operator or advertiser wants to advertise and promote a game or business activity in a specific place such as a professional baseball team or a coffee shop, the smartphone users can receive the intention to participate at a specific time and place. It should be noted that the advertising effect of the content may be doubled. For example, in the case of professional baseball teams, smartphone users who enter Jamsil Stadium at a specific place and a specific time, such as June 20, 2010, at 7 pm on the smartphone at the stadium ticket office, 'Can be offered on a first-come, first-served basis (ie, encourages Lotte fans to cheer at Jamsil Stadium in Seoul), or discounts on the next fixed level of ships. Along with active participation, it can bring advertising and promotion effects as a supporter or supporter of the professional baseball team.

As another example, a coffee shop or restaurant serves smartphone users who live or work in the area and visit the sales office of the location at a specific time and on a specific day. Show the results to employees at a coffee shop or restaurant, or show a promised participation intention signal (e.g., a winning sign) at the store entrance, giving them an event benefit that allows them to enter and enjoy free food on a first-come, first-served basis. It is also possible to easily identify and database smartphone users who are valuable as potential customers from a geographical point of view.

Step S5 of FIG. 1 shows this DB step, and information of smart phone users (eg, age, gender, birthday, place of residence, etc.) of the smartphone users actively responding to the event participation request of the advertiser or application operator. Personally identifiable information such as average call charges, plans, frequent call times, frequently called areas, etc., which can be collected legally with the consent of the customer, are automatically transferred to the application database of the corresponding content and stored as future marketing materials. Can be managed.

Smartphone users who participate in the contents of application operators or advertisers may not reach the first-come, first-served first-come first-served basis, instead of receiving the product or service for free on a first-come, first-served basis. In order to receive various benefits, such as discounting or earning mileage for the next lane ranking, conditions and an opportunity to actively participate in the contents of the application operator or advertiser may be prepared. As a result, the corresponding advertiser may also be provided with the effect of using active participants as target marketing materials of differentiated target customers.

For example, FIG. 5 is a diagram illustrating a case in which a smartphone user who provides predetermined feedback in response to an advertiser's request according to the event access signal illustrated in FIG. 3 or 4 wins an event, and FIG. 6 is FIG. 3 or FIG. FIG. 4 is a diagram illustrating a case in which a smartphone user who provides predetermined feedback in response to an advertiser's request according to the event access signal illustrated in 4 loses an event.

In both cases of FIG. 5 and FIG. 6, since the active intention of the smartphone users to the application operator or advertiser is already automatically stored in the corresponding application database of the platform, the application operator or the advertiser may have a specific content (the advertiser). Can be easily prepared as a more accurate target marketing material in the future by receiving the differentiated customer information of the user (customer) for the customer's (customer's advertising or promotional content) from the platform's application database. In other words, the selected customer information (relatively highly differentiated purchase probability when marketing products of interest) from the platform's corresponding application database to the application operator or advertiser can be transferred to the wireless network. The customer information that is sent online and delivered to these application operators or advertisers can be processed as differentiated customer information because it can be delivered by exposing the preferences or characteristics of smart phone users. Step S5 of Fig. 1 shows the DBization work for this targeted marketing.

In other words, in the embodiment of the present invention, the "advertiser" may be, for example, a company that distributes advertising items, but may also be a company that directly manufactures the advertising items. In this case, a given application operator enters into an advertising contract with a manufacturer or a distributor for a given item, and then the given application operator's server provides feedback on the smartphone-bearing customer, including the behavior of the customer suitable for the advertisement. Sending the event participation message requesting in the form as shown in Figure 2, it is possible for the customer to feel the fun of the event participation with the message as shown in Figure 5 or 6 according to the result. Therefore, the marketing technique according to the present invention can be seen to have a positive effect that can induce a win-win relationship between the manufacturing company and the distributor.

Earlier, we mentioned briefly about the location-based service using GPS installed in smartphones. For example, an advertiser of an entertainment company based on dance is a dance video of smartphone holders within a 100m radius of the company's location. In addition, it is possible to recruit a newcomer who takes a small amount of money or a chance to participate in a TV program to a smartphone user who takes a portrait and sends it to an advertiser server or an application maker server.

Further, for example, when a user who receives a winning message as shown in FIG. 5 intentionally refuses to accept an event (eg, unknown address, etc.) or unintentionally (eg, unknown address, etc.), As shown in FIG. 6, it is preferable to configure the advertiser server or the application manufacturer server to sequentially transmit the event winning messages until the user turn indicated by the predetermined sequence number.

Event prizes paid in accordance with one embodiment of the present invention may include cash or TV programming opportunities, as well as, for example, automobiles of certain vehicle companies, mileage accrual of certain airlines, travel vouchers, department store vouchers, game money payments, coffee or restaurants. It can be considered in various forms, such as free food and beverage coupons.

For reference, although the feedback behavior of the customer shown in FIG. 4 designates only one action of "SHAKE IT", that is, shaking the smartphone, depending on how the program of the advertiser or the application maker is organized, for example, the corresponding MP3 advertisement message. The first stage of reading all the information, the second stage of shouting the manufacturer's name of the MP3 player if it has read the advertising message about the benefits of the MP3 player, and finally the three stages of shaking the smartphone. It is also possible to multiply feedback needs and place conditions that will allow more prizes to be awarded as each stage progresses, or only to those who have completed all stages.

Although briefly mentioned in FIG. 2 above, the marketing technique according to the present invention is closely related to the concept of "time". This is because the behavior required by advertisers for smartphone users must be specified in certain places as well as in specific time zones, so that the smartphone users can exclude noise cases that shake their smartphones, for example, without intention to participate in the event. to be.

FIG. 7 illustrates an example in which a marketing technique according to the present invention can be collectively performed at a specific time when there are a large number of users of a smartphone. In the case of purchasing the product, the act of CLICK the touch screen to give a discount is a case of a feedback action of a customer set by the advertiser.

Recently, the social influence of the so-called social network (TWITTER, FACEBOOK, Korea Cyworld, etc.) of the social network (Social Network) is increasing more and more, the present invention actively utilizes the current situation that the social network is strengthened in marketing, smart By incorporating the phone concept, for example, if a particular user buys an MP3 player jointly with their friends who have been invited to Twitter, they can purchase the product in a co-purchase format at a lower price than the Internet's lowest price.

Referring to FIG. 9, for example, a smartphone user watching a TV at home purchases the electronic product shown in the drawing at a 30% discounted price within three hours immediately after receiving the message shown in FIG. It is possible to configure so that a 30% discount is given when a purchase is made only while driving a predetermined dedicated application transmitted from an advertiser or an application manufacturer.

Referring to FIG. 10, for example, a smartphone user who participates in the event illustrated in FIG. 10 may increase the likelihood of winning by saving a certain time (eg, 0.002 seconds) when participating in the “SHAKE IT” event as shown in FIG. 4. In addition, if you apply for the event two times in a row, for example, by paying a coupon that can be used on a given website, even if the customer wins right now or shops right now, An example of providing motivation to participate in an event transmitted from an advertiser or the like even without consumption is shown. For reference, the "social mileage" of FIG. 10 may be exemplified by the concept of a so-called "acorn", which is an internet money used in a social network site of South Korea, for example.

FIG. 11 is a diagram illustrating an example of an event participation message in which a so-called "DOUBLE CHANCE COUPON" payment is allowed to allow a customer who owns a smartphone to win a duplicate of the same event prize in real time. As described above, the marketing technique of the present invention makes full use of a special device environment called a smartphone.

FIG. 12 is a diagram illustrating an example of executing an event participation message that induces a user to participate in a predetermined event provided by an advertiser by providing a motivation of “time saving” illustrated in FIG. 10. In this case, for example, it is possible to set a time saving benefit of 0.0001 seconds per participant in order to attract as many customers as possible. For example, if 1000 customers participate in the event, the customer can save 0.1 seconds of time. You can get the result given by.

Although preferred embodiments of the present invention have been described above with reference to the accompanying drawings, it should be noted that the technical spirit of the present invention is not limited to the above-described matters or those shown in the accompanying drawings. As mentioned above, since the present invention relates to a marketing technique utilizing the unique device environment of a smartphone that can be loaded with an application, the present invention relates to information of a user or a customer who uses the smartphone through a smartphone that can use various applications. If it is possible to implement a method for marketing advertising promotion using a smartphone that can accurately target marketing accordingly it should be regarded as falling within the scope of the technical idea of the present invention.

Further, by utilizing the characteristics of the smartphone that can predict the user's taste information to the maximum, in connection with the contents of the operator or advertiser (ie, advertisements or promotional materials) for a predetermined application installed on the smartphone, In order for a user to receive various benefits provided by these operators or advertisers in a time or a specific space (region), a customer uses a variety of methods for a predetermined signal (a type of advertiser or operation including an operation using a smartphone). By feedback to meet the needs of the company to deliver to the operator or the advertiser, if the business model of the concept of maximizing the marketing effect using a smart phone will of course be considered to be within the scope of the technical idea of the present invention.

In addition, although the marketing technique illustrated in the present invention may be performed by an advertiser alone or by a smartphone application manufacturer or a manufacturer alone, the marketing technique may also be performed by a combination of an advertiser and a smartphone application manufacturer. It should be noted that more than one advertiser may exist, such as a floating company and a manufacturer.

In addition, the marketing technique presented in the present invention may be implemented in the form of a program on a server of an advertiser or an application manufacturer, and may also be implemented in the form of an object in such a program in a computer-readable recording medium, advertiser / application manufacturer It can also be implemented in the form of a system in which a third party of a server, a wireless carrier, a wireless network, and a customer terminal are all involved.

Claims

In a marketing method using a smart phone on a network consisting of an application manufacturer server comprising a predetermined smart phone application and an advertiser contract signed by an advertiser server or the advertiser server, accordingly,

A first step of transmitting, by the advertiser server or the application manufacturer server, the predetermined smartphone application to the predetermined smartphone possessed by the customer according to the request of the customer smartphone;

A second step of transmitting, by the advertiser server or the application maker server, a message including predetermined marketing information including a specific feedback of a customer, to the customer smartphone equipped with the predetermined smartphone application; And

A third step of receiving specific feedback of the customer from the customer smartphone to the advertiser server or the application manufacturer server through the network by the predetermined smartphone application driven by the customer smartphone. Marketing method characterized in that.
In a marketing method using a smart phone on a network consisting of an application manufacturer server comprising a predetermined smart phone application and an advertiser contract signed by an advertiser server or the advertiser server, accordingly,

A customer who satisfies a predetermined place condition, a predetermined time condition or a predetermined place condition and a predetermined time condition with the predetermined smartphone by the advertiser server or the application maker server by the customer. A first step of automatically transmitting to a smartphone;

A second step of transmitting, by the advertiser server or the application maker server, a message including predetermined marketing information including a specific feedback of a customer, to the customer smartphone equipped with the predetermined smartphone application; And

A third step of receiving specific feedback of the customer from the customer smartphone to the advertiser server or the application manufacturer server through the network by the predetermined smartphone application driven by the customer smartphone. Marketing method characterized in that.
The method according to claim 1,

And a fourth step of acquiring, by the advertiser's server or the application manufacturer's server, the customer information about the customer's smartphone which has transmitted the specific feedback of the customer, and databaseing the customer information.
The method according to claim 2,

And a fourth step of acquiring, by the advertiser's server or the application manufacturer's server, the customer information about the customer's smartphone which has transmitted the specific feedback of the customer, and databaseing the customer information.
The method according to any one of claims 1 to 4,

The specific feedback of the customer is a method of physically shaking the customer smartphone.
The method according to any one of claims 1 to 4,

The specific feedback of the customer is a marketing method, characterized in that the act of inputting a predetermined voice through the microphone input unit of the customer smartphone.
The method according to any one of claims 1 to 4,

The specific feedback of the customer is a marketing method, characterized in that the conditions for winning a predetermined event prize set by the advertiser server or the application manufacturer server.
The method according to claim 7,

In order to win the event prize, the specific feedback of the customer has to be received by the advertiser server or the application maker server within a predetermined time.
The method according to claim 7,

The event prize paid when the event prize win is a marketing method, characterized in that the advertisement product set by the advertiser server or the application manufacturer server.
The method according to claim 7,

When the predetermined event prize win is made, a marketing method characterized in that a predetermined winning message is transmitted to the customer smartphone.
The method according to claim 7,

In the event that a prize is awarded for the predetermined event prize, incentive means for increasing the probability of winning the prized customer smartphone when the feedback of the customer is received from the prized customer smartphone in the future is added. Marketing method, characterized in that the transmission to the smart phone of the customer as a prize.
The method according to claim 10,

If a successful bid for the predetermined event is made, the marketing method, characterized in that a predetermined lottery message is sent to the customer smartphone.
The method according to claim 12,

The winning message includes information on the number of times the customer smartphone was dropped from the winning cut line,

When the rejection message for rejecting the event prize winning received from the event prize winning customer smartphone, the winning cut line is lowered by the number of the rejection message, characterized in that the marketing method characterized in that to newly select the winning customer smartphone.
The method according to any one of claims 1 to 4,

The customer's specific feedback is settable to be collectively received from two or more customer smartphones.
The method according to any one of claims 1 to 4,

The customer's specific feedback can be set by subdividing into two or more stepwise feedback.
The method according to claim 15,

The marketing method, characterized in that predetermined event prizes according to the detailed and set feedback are set differently.
The method according to any one of claims 1 to 4,

The customer smartphone has a touch screen,

The message includes a predetermined graphic screen operable using the touch screen,

And the specific feedback of the customer is an act of erasing the predetermined graphic screen with a finger.
The method according to any one of claims 1 to 4,

The message includes a graphic screen of a predetermined brick shape that can be operated in conjunction with the movement of the customer smartphone,

The specific feedback of the customer is a marketing method, characterized in that by shaking the customer smartphone to destroy all the bricks of the brick graphics screen.
The method according to any one of claims 1 to 4,

The message includes a graphic screen in the form of a predetermined fruit tree that can be operated in conjunction with the movement of the customer's smartphone,

The specific feedback of the customer is a marketing method, characterized in that to drop all the fruit hanging on the fruit tree by shaking the customer smartphone.
The method according to any one of claims 1 to 4,

The specific feedback of the customer may include voice input, icon input, number input, character input, symbol input, sound input of a predetermined size or more, vibration input, or mouth input by the customer using the customer smartphone. A marketing method comprising one or more of a specific number input including at least one of an input, a social security number or a telephone number, a date of birth or a wedding anniversary.
The method according to claim 7,

The message includes a game that is run on the customer smartphone,

Specific feedback of the customer executes the game.
The method according to claim 21,

The condition for winning the predetermined event prize includes information on how quickly the game is executed.
The method according to claim 21,

The condition for winning the predetermined event prize includes information on how high the score is in the game.
The method according to claim 7,

The customer smartphone is equipped with a GPS,

The condition for winning the predetermined event prize comprises the location information where the specific feedback of the customer occurred.
The method according to claim 7,

The customer smartphone has a current time measurement function,

The condition for winning the predetermined event prize comprises the time information of the specific feedback of the customer was made.
The method according to claim 7,

The condition for winning the predetermined event prize includes watching a predetermined advertisement specified in the message, wherein the customer smartphone that has not watched the predetermined advertisement is excluded from winning.
The method according to claim 10,

The marketing method, characterized in that even if a lottery is made for the predetermined event prizes, cyber money including mileage is paid to the predetermined schedule winners or a time saving coupon is provided.
The method according to claim 7,

The customer's specific feedback may be collectively received from two or more customer smartphones using a social network service, in which case, to provide a benefit to alleviate the conditions for winning the predetermined event prize, or to purchase a discount coupon Marketing method characterized in that it provides.