RU2308770C2 - Informational system on taxi vehicles - Google Patents

Abstract

FIELD: advertising, possible use for placement of advertising information on vehicles, preferably passenger taxis.

SUBSTANCE: information system contains a server of dispatching service. On taxi vehicle, information display and client terminal are provided, the latter being reversibly connected via radio-channel to the server, satellite navigation receiver. Server is made with possible transfer of advertising information to client terminal with notification of its broadcasting priority and includes a database service, made with possible modification of advertising information, communication service, automated operator workplace and administration service. A taxi operation area map is recorded into client terminal memory in advance in digital form. Client terminal includes vehicle signaling module, communication module, made with possible setup of connection with dispatching service server, radio navigation module, information processing and controlling module, radio communication antenna, antenna or receiver, built into antenna of external radio navigation system, user identification means, sound signaling means, visual signaling means, terminal for exchanging text information, audio communication terminal, video terminal. Information display is a liquid-crystalline panel, connected to client terminal. The latter is made with possible receipt of data from satellite navigation receiver about geographical coordinates of vehicle and with possible selection with consideration of geographical coordinates of vehicle of advertising information, previously transmitted from dispatching service server, for transfer to liquid-crystalline panel with following transmission of information to the server about place and time of broadcasting of each advertising information recorded in the memory of client terminal.

EFFECT: increased safety of driving due to full automation of transmission, receipt and reproduction of advertising messages.

Description

The invention relates to the field of advertising, namely, to the field of fine advertising, and can be used when placing advertising information on vehicles, preferably in passenger taxis.

It is known (RU, patent 41912) a device for advertising, containing a frame with advertising information, made with fasteners intended for its fastening in the cabin of a minibus or bus. The frame can be mounted on racks, ceilings, doors or windows of a fixed-route taxi or bus.

A disadvantage of the known technical solution should be recognized as the lack of binding advertising information to the route of the vehicle, which undoubtedly weakens the value of the promotion.

Known (RU, patent 32312) is an advertising method, which is an arrangement on a passenger transport, including a minibus, a device for advertising with an advertising and / or information message placed on it, the device for advertising is installed on and / or inside passenger transport with the possibility of perceiving an advertising and / or information message during the entire time spent by the passenger in determining the destination. In a preferred embodiment, the device used is a three-dimensional billboard mounted on the roof of the vehicle and containing transparent elements with advertisements and / or informational announcements and a lighting device connected to the vehicle’s electrical network.

A disadvantage of the known technical solution should be recognized as the lack of binding advertising information to the route of the vehicle, which undoubtedly weakens the value of the promotion.

Known (RU, patent 2133508) is an information (advertising) system containing at least one receiving messages via a selective radio call network information board equipped with an indicator panel, a selective radio call receiver and means for converting a received radio call message to a form that allows displaying it on the display panel, the central terminal of the selective radio call network and associated with it at least one transmitter of the selective radio call network, the central station iju for receiving messages from users intended for reproduction via an information board as well as means for calling these messages to the central terminal of the selective paging network. Moreover, the information board is placed on a mobile object, including a taxi, moving in the territorial zone of the information system, divided into local zones, each of which is assigned an identification number, while the receiver of the selective radio call of the information board has subscription numbers corresponding to the identification numbers of the indicated local zones of the system, and is equipped with a reader of the information accumulated in the receiver of the selective radio call associated with the control channel with means d To establish the identification number of the zone of location of the mobile object. In addition, the taxi is equipped with a satellite navigation system that allows you to determine the identification number of the zone in which the fixed-route taxi is currently located.

Depending on where the information board is located on the mobile object, messages played with it are perceived either by the passengers of the mobile object or by passers-by on the streets along which the mobile object is moving or stopping. At the same time, messages reproduced using the information board can change in accordance with the movement of the moving object from one local zone to another. Changing the messages reproduced on the bulletin board is carried out in accordance with previously expressed wishes or newly arising current needs of system users (advertisers). After checking the user’s credentials, the central station manager types a message on the keyboard of his personal computer containing the address part that reflects the subscriber number of the receiver corresponding to the conditional identification number of the zone in which this user information is supposed to be distributed, and the content part that reflects the text of the advertising or other message. Messages generated in this way via a communication channel, for example, via a telephone communication channel, are sent to a server through a corresponding modem, which provides the input of these messages to the central terminal of the selective radio call network from a central station remote from it. In the central terminal, each of the received messages is appropriately encoded, after which it is broadcast using a selective radio call network transmitter. Radio signals transmitted in air, which carry information (advertising) messages of users in encoded form, are received at a selective radio call receiver, provided that the numbers shown in the address parts of the messages correspond to numbers included in the group of subscriber numbers assigned to this receiver. The address information thus accumulated in the operative memory of the receiver is transmitted to the microcomputer in accordance with which zone the mobile object is currently located in. The microcomputer converts messages read from the RAM of the receiver to a form that allows them to be displayed on the display panel of the board. After this conversion, user messages are played on the display panel of the board. As a mobile object moves from one local zone to another, new codes are typed on the remote control to read new messages corresponding to the new local zones and their new identification numbers.

The disadvantage of this method should be recognized as the lack of the ability to automatically change the advertising message, which leads to the need for the driver to manually switch the advertising messages, as well as the use of only advertising texts without graphic elements.

The technical problem solved by the proposed system is to ensure the creation of targeted advertising primarily for small and medium-sized enterprises placed on cars - taxis.

The technical result obtained by the implementation of the proposed system is to increase the safety of driving cars due to the complete automation of the transmission, reception and playback of advertising messages.

To achieve the indicated technical result, it is proposed to use an information system on taxi cars containing a dispatch service server, an information board installed on a taxi car, a subscriber terminal located in a taxi car, reversibly connected via radio to the control center server, and a satellite navigation receiver. The information board used is a liquid crystal panel connected to a subscriber terminal. The satellite navigation receiver is connected to the subscriber terminal, and the subscriber terminal is configured to receive data on the vehicle’s geographic coordinates from the satellite navigation receiver and select advertising information previously transmitted from the dispatch service server to the subscriber terminal, for transmission to the liquid crystal panel, followed by transmitting to the server of the dispatching service information about the place and time of broadcasting each advertising information, stored in the memory of the subscriber terminal. Advertising information can also be reproduced on a box mounted on the roof of a taxi. The specified box can be made both in the form of a two-sided liquid crystal panel, and in the form of a transparent box, on which the image is projected from the inside, as well as on the rear window.

The essence of the invention consists in the receipt by the control room of advertising graphic information indicating the geographic area (and time) of its broadcast, transmission of the specified information from the control terminal to subscriber terminals located in taxi cars (including route ones) with a possible indication of broadcast priority information messages transmitted from the dispatch terminal and recorded in the memory of the subscriber terminal, recording the received information in the memory of the subscriber terminals, in I have preliminarily entered a digital map of the place of work of the taxi, determining the geographical coordinates using satellite navigation, determining the zone in which the car is located by the subscriber terminal, selecting the information that should be broadcast in this zone and transmitting it to the liquid crystal display. All processing of the information received, including determining the location of the vehicle, the selection of the transmitted information and its transmission to the liquid crystal display occurs automatically, without distracting the driver. At the same time, the human factor is completely excluded (not switching the broadcast information through the fault of the driver (distraction, difficult traffic conditions, malicious intent, etc.). The driver fulfills only his direct duties, which increases the safety of passenger transportation.

The dispatch terminal used in the basic implementation includes:

1. Communication Service. Software solutions are installed on it that allow you to establish TCP / IP or UDP communication networks with subscriber terminals via the Internet or the organization of a Virtual Private Network. Besides. The Communication Service allows integration into the information networks of Cellular Operators through the protocols used for this purpose (Short Message Peer-to-Peer, etc.) and organizes communications using Terminal Devices for radio communications and wireless access.

2. Database Service, designed to collect, store and process data received from subscriber sets using Geo Information Systems. Besides. The Database Service provides for the modification of information and its transmission in an agreed form to AWPs (automated workstations) of operators. The Database Service provides an interface for integration with third-party hardware and software systems. The service also allows you to receive and process information from external Radio Navigation systems.

3. Workstation operator.

4. Administration service. Provides the ability to manage services, communications and workstations.

The subscriber terminal used in the implementation of the method in the basic version is intended for installation on vehicles and contains:

1. Car alarm module. Designed to obtain information on the condition of the Vehicle, that is, on the status of individual sensors and controlled external devices; control of the main and backup power supply, speed and mileage control in real time. The control is carried out by collecting discrete information from sensors, counting pulses, changing voltage parameters of the analog inputs, inputs for data transmission. Information is transmitted to actuators via discrete outputs, analog outputs with variable voltage and intelligent pulse outputs.

2. Communication module. The communication module is designed to establish communication with the Dispatch Terminal and to carry out a formatted exchange of information with it.

3. The radio navigation module. Designed to collect information from external remote radio navigation systems. Navigation information contains data on the location and movement parameters of the Vehicle. These parameters are: exact time, geographical location, speed.

4. Information processing and control module. It provides control of all other modules, diagnostics, management and maintenance of normal operation parameters. The module also provides for the collection and storage of information, the determination of events for data transmission to the Dispatch Terminal, and controls the quality and reliability of information delivery via the Internet, Virtual Private Networks and the networks of Cellular Operators.

5. The radio antenna.

6. The antenna or receiver integrated into the antenna of the external Radio Navigation system.

7. redundant power supply.

8. A set of wires.

9. User identification tools.

10. Means of sound signaling.

11. Means of visual signaling.

12. User controls.

13. A terminal for exchanging textual information.

14. Audio communication terminal.

15. Video terminal.

16. Set of connecting wires.

Both terminals in the basic implementation are hardware and software systems and are designed to solve many additional tasks.

In a preferred embodiment, the proposed information system operates as follows.

The advertiser concludes a contract with a trucking company equipped with the proposed information system for the provision of advertising services during the time specified in the contract. At the same time, the agreement stipulates the geographical area and, possibly, the time of day during which the broadcast of the advertising message takes place. If there are several contracts that claim to broadcast advertising messages in the same area of cars, the dispatch terminal determines the priority of the transmission of advertising messages. The advertiser by any known method transmits advertising information to the memory of the control terminal. The dispatch terminal transmits via radio channel to the subscriber terminals installed in the cars - taxi, the information received, additionally, if necessary, entering the priority of the broadcast depending on the location of the vehicle. Satellite navigation devices installed on vehicles periodically or constantly determine the location of the vehicle. Using the terrain map, made in digital form, previously stored in the memory of the subscriber terminal, the area of the vehicle and the information that should be broadcast on the liquid crystal display at the moment in this area are determined.

Claims (1)

Information system on taxi cars, containing a dispatch service server, an information board installed on a taxi car, a subscriber terminal located in a taxi car, reversibly connected by radio to a dispatch service server, a satellite navigation receiver, characterized in that the dispatch service server is configured to transmitting advertising information to subscriber terminals indicating the priority of broadcasting it and includes a database service configured to modify and advertising information, a communication service made with the possibility of integration into the information networks of cellular communication operators, an automated workstation of an operator and an administration service made with the ability to manage database and communication services, as well as automated workstations, a subscriber terminal in the memory of which was previously stored a digital map of a taxi's workplace includes at least a car alarm module configured to receive information the state of the vehicle, a communication module configured to establish communication with the dispatch service server and to carry out a formatted exchange of information with it, a radio navigation module, an information processing and control module, configured to monitor all other modules of the subscriber terminal, diagnose, control and maintain normal operation , a radio communication antenna, an antenna or a receiver integrated into the antenna of an external radio navigation system, a backup power source, a set of wires, cf user identification means, audible signaling means, visual signaling means, a text information exchange terminal, an audio communication terminal, a video terminal, wherein the information panel is a liquid crystal panel connected to a subscriber terminal, the satellite navigation receiver is connected to a subscriber terminal, and the subscriber terminal is configured with the ability to receive data from the satellite navigation receiver on the geographical coordinates of the car and the choice, taking into account the geographic fi c advertising vehicle coordinate information previously transmitted from the server dispatching service subscriber terminal, to transmit to the liquid crystal panel with subsequent transfer of the dispatch service server information about the place and time of broadcast of each advertisement information recorded in the memory of the subscriber terminal.