KR100679399B1 - Method for surveying viewing rate using data broadcasting - Google Patents

Abstract

By using data broadcasting capable of two-way communication, a viewer rating for watching a television broadcast signal is simply examined, and a program for rating viewer survey is simply upgraded.

The viewer rating request request program is transmitted along with the television broadcast signal so that the data broadcasting receiver can participate in the reception and rating survey. For example, the viewership permission request program is transmitted in an application information table (AIT), and the broadcasting station carries the AIT as additional information in a television broadcast signal, and the data broadcasting receiver transmits the viewership request permission program in the AIT. Extracts and executes to determine whether to participate in the viewership survey, and when participating in the viewership survey, accesses the viewership survey server and downloads and executes the viewership survey program. If so, the changed receiving channel, the time information of which the channel was changed, and the viewer rating information including the user information are transmitted to or stored in the memory for the viewer rating research server, and the server for rating rating survey is to be a predetermined viewer rating survey period. In case of download, connect to the data broadcasting receiver. The lock.

Data broadcasting, viewership survey, internet, channel change, viewership survey program,

Description

Method for surveying viewing rate using data broadcasting}

1 is a block diagram showing the configuration of an audience rating research system to which the audience rating research method of the present invention is applied.

Figure 2 is a signal flow diagram showing the operation of the data broadcasting receiver according to an embodiment of the audience rating research method of the present invention.

3 is a signal flow diagram showing the operation of the server for surveying ratings according to an embodiment of the ratings research method of the present invention.

4 is a signal flow diagram illustrating an operation of an audience rating research server for upgrading a viewer rating research program stored in a data broadcasting receiver according to an embodiment of the audience rating research method of the present invention.

5 is a signal flow diagram showing the operation of the data broadcasting receiver according to another embodiment of the audience rating research method of the present invention.

Figure 6 is a signal flow diagram showing the operation of the viewer rating survey server according to another embodiment of the audience rating research method of the present invention.

7 is a signal flow diagram illustrating an operation of an audience rating research server for upgrading an audience rating research program stored in a data broadcasting receiver in another embodiment of the audience rating research method of the present invention.

The present invention is a set top box capable of receiving data broadcasting, a digital television receiver, and the like, in various data broadcasting receivers, using the bidirectional communication characteristics of data broadcasting to examine data viewing rate of watching television broadcasting signals in real time. It relates to a viewer rating research method using broadcast.

In general, television stations and the like check the popularity of a predetermined program that they are broadcasting, reflect it in the production of the next program, and investigate the viewer rating to determine the program to be produced.

The method of surveying the audience ratings includes direct surveys by presenting a list of broadcast programs in a sample group, a telephone survey method by calling the viewers directly at the time of broadcasting a predetermined program, and examining the programs currently being viewed. For example, a diary survey method in which a viewer who becomes a panel records his / her own contents by presenting a daily broadcast list for a specific period every time for the same panel, and when and which channel the household set up for a predetermined generation Various methods are known, including the metric method for irradiating by conventional equipment.

However, the above survey methods are not able to survey the viewer ratings for viewers in a large area, they have no choice but to investigate the viewer ratings in a specific region, and when the viewers are surveyed in real time, the number of viewers who survey the viewer ratings is too small In the case of not real time surveying, there was a problem that the reliability of the viewed viewer rating was very low due to the time interval.

After the emergence of the Automatic Response System, television broadcast signals inform viewers of ARS phone numbers and allow viewers to make phone calls to investigate audience ratings. While the audience could be surveyed extensively, all television stations had to give the ARS phone number to the viewers through the television signal, and it was inconvenient and cumbersome for the viewers to call one by one.

On the other hand, data broadcasting appears when a predetermined television broadcasting signal is broadcasted through a predetermined transmission medium, for example, over-the-air broadcasting, satellite, terrestrial, cable, wired or Internet network. Various broadcast contents related information including object information related to various objects such as people, props and plots, and additional service information such as data broadcasting content addresses of the various objects, e-commerce and electronic shopping, etc. As a service provided together, clients can check predetermined broadcast content related information while watching the broadcasted television broadcast signal through a data broadcast receiver capable of receiving data broadcast, such as a digital television receiver or a computer.

In addition, the data broadcasting is a bi-directional communication that allows the data broadcasting receiver to access a predetermined website through the Internet to obtain more detailed information on the broadcasting content related information. It is possible to investigate.

It is therefore an object of the present invention to provide a viewer rating research method using data broadcasting that can easily examine the viewer rating of a television broadcast signal using data broadcasting capable of bidirectional communication.

Another object of the present invention is to confirm whether or not to participate in the viewership survey to the user of the data broadcasting receiver, and to participate in the viewership survey to check the viewership data to protect the privacy of users participating in the viewership survey The present invention provides a method for investigating audience rating using broadcasting.

Another object of the present invention is to provide an audience rating research method using data broadcasting that can download an audience rating research program to a data broadcasting receiver and survey the audience rating, and can easily upgrade the downloaded audience rating research program.

The audience rating research method using the data broadcasting of the present invention having this purpose transmits the audience rating research permission request program together with the television broadcast signal so that the data broadcasting receiver can participate in the reception and audience rating research. For example, the viewership permission request program is transmitted in an application information table (AIT), and the broadcasting station broadcasts the AIT as additional information in a television broadcast signal.

In addition, the data broadcasting receiver extracts and executes a viewership permission request program from the AIT, determines whether to participate in the viewership survey, and when the viewer participates in the viewership survey, accesses the viewership survey server and downloads and executes the viewership survey program. .

When the receiving channel of the data broadcasting receiver is changed, the viewer rating survey transmits the changed receiving channel, time information when the channel is changed, and audience rating information including user information to the rating monitoring server or stored in a memory. For example, when the viewer rating survey server reaches a predetermined viewer rating survey period, the server is connected to the data broadcasting receiver to download.

Hereinafter, with reference to the accompanying drawings will be described in detail the audience rating research method using the data broadcasting of the present invention.

1 is a block diagram showing the configuration of an audience rating research system to which the audience rating research method of the present invention is applied. Here, reference numeral 100 denotes a data broadcasting receiver. The data broadcast receiver 100 decodes a television broadcast signal received by the broadcast signal receiver 101 through the antenna ANT and the broadcast signal receiver 101 to decode the video and audio signals. A decoder 102 for extracting additional information such as a TP (Transport Packet) stream, a program and system information protocol (PSIP), an application information table (AIT), and the TP stream extracted by the decoder 102 to process video and audio. A TP stream processor 103 for outputting a signal, a memory 104 for storing additional information extracted by the decoder 102, and control of the broadcast signal receiver 101 receiving a broadcast signal of a predetermined channel, Extracting and executing a viewership permission request program from the AIT stored in the memory 104, responding to the viewership survey, and providing its own IP (Internet Protocol) when accessing the Internet 110; The OSD unit 106 for generating an OSD (On Screen Display) signal under the control of the controller 105 and synthesizing the video signal processed by the TP stream processor 103; Memory 107 for storing the work data of the 105, a user interface unit 108 for inputting an operation command according to the user's operation to the control unit 105, and the Internet (under the control of the control unit 105) Internet connection means 109, such as an Ethernet card, modem or cable modem, to connect to 110 to perform data communication.

Reference numeral 120 denotes a viewer rating survey server that checks audience rating while performing data communication with the data broadcasting receiver 100 through the Internet 110, and reference numeral 130 denotes a data broadcasting receiver 100 connected to the Internet 110. It receives and manages a variable IP to access the server for IP management provided when the server 120 for the ratings investigation request.

In the data broadcasting receiver 100 having such a configuration, when the user commands reception of a television broadcast signal of a predetermined channel through the user interface unit 108, the control unit 105 controls the broadcast signal receiver 101 to broadcast. The signal receiver 101 receives a television broadcast signal of a predetermined channel among a plurality of television broadcast signals received through the antenna ANT.

The television broadcast signal received by the broadcast signal receiver 101 is decoded by the decoder 102 to extract TP streams of video and audio signals, and additional information such as PSIP and AIT, and the extracted additional information is stored in the memory 104. Are stored in. The TP stream extracted by the decoder 102 is processed by the TP stream processor 103 to output a video signal and an audio signal. The output video signal is OSD by the OSD unit 106 under the control of the controller 105. After the signals are synthesized and output, the user can watch a television broadcast signal.

The controller 105 determines whether a program for requesting an audience rating permission is loaded in the AIT by extracting and parsing an AIT from the additional information stored in the memory 104, and when the viewer rating request permission program is loaded. This is extracted, stored in the memory 107 and executed to participate in the viewer rating survey.

On the other hand, Figure 2 is a signal flow diagram showing the operation of the data broadcasting receiver 100 according to an embodiment of the audience rating research method of the present invention. As shown in FIG. 2, when the power of the data broadcasting receiver 100 is turned on in step 200, the controller 105 determines whether the user has selected to turn on data broadcasting in step 202. That is, the data broadcasting receiver 100 has a data broadcasting on and a data broadcasting off menu in which a user can select whether to execute or stop data broadcasting, and all applications transmitted from a broadcasting station when the user selects data broadcasting on. If the user chooses to turn off the data broadcasting, the controller 105 determines whether to turn on or off the data broadcasting in step 202 as not to accept all applications transmitted from the broadcasting station.

If the determination result of step 202 indicates that data broadcasting is turned on, the controller 105 searches the memory 104 in step 204 to determine whether the AIT is stored, and if the AIT is stored. The AIT is parsed to determine whether the viewership permission request program is extracted.

When the viewership survey permission request program is extracted in step 204, the controller 105 stores the viewership survey permission request program extracted in step 206 in the memory 107 and executes the program. In the next step 208, according to the execution of the viewership permission request program, the controller 105 controls the OSD unit 106 to display a viewership participation message to determine whether the user will participate in the viewership survey. To be displayed.

When the user selects to participate in the viewership survey in the next step 210, the control unit 105 receives the user information in step 212, for example, receives the user's age, gender and education, and stores.

In the next step 214, the control unit 105 uses the connection information of the viewer rating research server 120 that is included in the viewer rating request request program for the viewer rating survey through the Internet access means 109 and the Internet 110. After accessing the server 120, in step 216, the viewer rating program is downloaded and stored in the memory 107, and then the viewer rating program is executed, and the user information and the current data broadcast are received in step 218. The receiver 100 transmits the channel information and the current time information which are received by the server 120 for the rating viewer.

In a next step 220, the control unit 105 determines whether a channel change signal is input from the user interface unit 108, and controls the broadcast signal receiver 101 when the channel change signal is input to control the television broadcast signal. In step 222, it is determined whether or not the channel has been changed while changing the receiving channel. That is, it is determined whether the channel which previously received the television broadcast signal is changed to another channel.

When the channel is changed as a result of the determination of step 222, it is determined whether or not to maintain the changed channel for more than a predetermined time in step 224. That is, the user switches the reception channel of the data broadcasting receiver 100 to check what the broadcast program is broadcasted in the corresponding channel, and often switches to another channel, in which case the user broadcasts the broadcast program of the corresponding channel. Cannot be viewed as watching. Therefore, in the present invention, when a predetermined time, for example, 1 minute is set in advance, and the channel is maintained for more than the set time, it is determined that the user watches the broadcast program of the channel.

When the user maintains the changed channel for more than a predetermined time as a result of the determination of step 224, the control unit 105 returns to step 218 to send the user information, channel information, and current time information to the viewer rating research server 120. send.

If the channel change signal is not input in step 220 or the channel change signal is input, the channel changed in step 222 is not maintained for more than the set time even if the channel is not changed in step 222 or the channel is changed. If not, the controller 105 determines whether the power of the data broadcasting receiver 100 is turned off or whether the user selects to turn off the data broadcasting in step 226.

As a result of the determination of step 226, when the power of the data broadcasting receiver 100 is not turned off and the user does not select to turn off the data broadcasting, the process returns to step 220 to continue participating in the audience rating survey. As a result of the determination in step 226, when the power of the data broadcasting receiver 100 is turned off or the user selects to turn off the data broadcasting, in step 228, the viewership survey completion information is transmitted to the viewership survey server 120. And exit.

3 is a signal flow diagram illustrating an operation of a server for surveying ratings according to an embodiment of the ratings research method according to the present invention. As shown in FIG. 300, the viewer rating research server 120 provides a viewer rating request request program to a broadcasting station (not shown) to broadcast together with a television broadcast signal.

In the next step 302, the viewer rating survey server 120 determines whether or not the data broadcasting receiver 100 is connected through the Internet 110 to participate in the rating survey, and when participating in the rating survey (304) In step 216, the data broadcasting receiver 100 downloads and executes the viewer rating research program in step 216.

In the next step 306, the audience rating survey server 120 receives the audience rating survey information transmitted from the data broadcasting receiver 100 through the Internet 110, that is, user information, channel information and time information and stores it in a database. In step 308, it is determined whether new information is received from the data broadcasting receiver 100.

When new information is received from the data broadcasting receiver 100 in the step 308, the rating viewer server 120 determines whether the information received in the step 310 is rating information, If information is returned to step 306, the user information, channel information and time information are received and stored in a database.

If the judgment result of the step 310 is not the viewer rating survey information, the server 120 for rating survey information determines whether the information indicates the end of the audience rating survey in step 312, and the information indicates the end of the audience rating survey. End viewership survey at.

4 is a signal flow diagram illustrating an operation of an audience rating research server for upgrading an audience rating research program stored in a data broadcasting receiver according to an embodiment of the audience rating research method of the present invention. As shown in FIG. 400, it is determined whether the data broadcasting receiver 100 is currently connected to the server for surveying the audience rating in order to transmit the audience rating survey information. That is, the viewer rating survey server 120 determines whether the data broadcasting receiver 100 is currently connected to the audience rating survey server 120 to transmit the audience rating survey information in step 218.

When the data broadcasting receiver 100 is connected as a result of the determination in step 400, the server for rating viewer research 120 checks the rating of the program stored in the data broadcasting receiver 100 in step 402. The version is requested and confirmed, and in step 404, it is determined whether the version of the rating viewer program is the latest version.

When the determination result of the step 404 is the latest version, the upgrade operation of the viewer rating investigation program is terminated. If the determination result of the step 404 is not the latest version, the rating viewer server 120 transmits a message to the data broadcasting receiver 100 to upgrade the rating viewer program in step 406 and displays the message on the screen. Then inform the user and determine in step 408 whether the user permits the upgrade.

When the user permits the upgrade as a result of the determination of step 408, the server for rating viewer survey 120 downloads and upgrades the rating viewer research program to the data broadcasting receiver 100 in step 410, and ends.

When the user does not permit the upgrade as a result of the determination of step 408, the rating viewer server 120 checks whether the user finishes the rating viewer in step 412. For example, the server 120 for viewership survey notifies that the viewership cannot be surveyed any more when the program for viewership survey is not upgraded, and terminates when the viewership survey ends by checking whether to end the viewership survey. When the viewer rating survey is not completed, the program returns to step 406 to transmit and display the upgrade message once again, and then upgrades the viewer rating survey program when the upgrade is permitted.

On the other hand, Figure 5 is a signal flow diagram showing the operation of the data broadcasting receiver according to another embodiment of the audience rating research method of the present invention. As shown in FIG. 5, when the power of the data broadcasting receiver 100 is turned on in step 500, and the data broadcasting is turned on in step 502, the control unit 105 stores the memory 104 in step 504. The AIT stored in the terminal is parsed to determine whether an audience rating permission request program is extracted.

When the viewership survey permission request program is extracted in step 504, the control unit 105 stores and executes the viewership survey permission request program extracted in step 506 in the memory 107, and executes step 508. Displays an audience rating participation message as an OSD signal to confirm whether the user will participate in the audience rating survey.

When the user selects to participate in the viewership survey in the next step 510, the controller 105 receives and stores user information in step 512, and the viewer ratings included in the viewership survey permission request program in step 514. Using the access information of the research server 120 is connected to the audience rating research server 120 through the Internet access means 109 and the Internet 110, and in step 516 to download the audience rating research program memory ( 106) and execute. Here, the viewer rating research program provided by the viewer rating research server 120 includes transmission information including access information for accessing the server 130 for IP management.

In the next step 518, the control unit 105 transmits the received user information, the channel information and the current time information currently received by the data broadcasting receiver 100 to the audience rating research server 120.

In the next step 520, the control unit 105 determines whether the channel change signal is input from the user interface unit 108, and controls the broadcast signal receiver 101 when the channel change signal is input. In step 522, it is determined whether the channel is changed while changing the channel of the broadcast signal. That is, it is determined whether the channel which previously received the television broadcast signal is changed to another channel.

When the channel is changed as a result of the determination in step 522, it is determined whether the channel is continuously changed for more than the preset time in step 524, and as a result, when the user maintains the changed channel for more than the preset time, the controller 105 returns to step 518 to transmit the user information, the channel information and the current time information to the audience rating survey server 120.

If the channel change signal is not input in step 520 or the channel change signal is input, the channel changed in step 524 is not maintained for more than the set time even if the channel is not changed in step 522 or the channel is changed. If not, the control unit 105 determines whether or not the IP connecting to the Internet 110 by the Internet access unit 109 is changed in step 526, and if the IP is changed, includes it in the viewer rating research program. The connection information of the server 130 for managing IP is used to connect to the server 130 for IP management, and the changed IP is notified.

In the next step 530, the viewer rating investigation server 120 accesses the data broadcasting receiver 100 through the Internet 110 using the IP notified to the IP management server 130, step 532 In case of requesting transmission of the viewership survey information, the controller 105 extracts the viewership survey information stored in the memory 107 in step 534 and transmits it to the viewership survey server 120.

In a next step 536, it is determined whether the power of the data broadcasting receiver 100 is turned off or the user selects to turn off the data broadcasting, and as a result of the determination, the power of the data broadcasting receiver 100 is not turned off. In addition, if the user does not select to turn off the data broadcasting, the process returns to step 520 to continue to participate in the audience rating survey, and as a result of the determination of step 536, the power of the data broadcasting receiver 100 is turned off or the user When the data broadcast is selected to be turned off, in step 538, the viewer rating survey end information is transmitted to the viewer rating survey server 120, and the process ends.

6 is a signal flow diagram illustrating an operation of a server for surveying ratings according to another exemplary embodiment of the ratings survey method according to the present invention. As shown in FIG. 600, the viewer rating research server 120 provides a viewer rating request request program to a broadcasting station (not shown) to broadcast together with the television broadcast signal.

In the next step 602, the viewer rating survey server 120 determines whether the data broadcasting receiver 100 is connected through the Internet 110 to participate in the rating survey, and if the participation in the rating survey 604 ) Transmits the rating viewer survey program to the data broadcast receiver 100 to allow the data broadcast receiver 100 to download and execute the rating viewer survey program.

In the next step 606, the viewer rating survey server 120 determines whether the viewer rating survey time is reached, and when the rating viewer survey time is reached, in step 608, accesses the server for IP management 130 (step 610). ) Obtain a floating IP of the data broadcasting receiver 100, access the data broadcasting receiver 100 in step 612 using the obtained IP, and request viewer rating survey information in step 614. Download it.

In the next step 616, it is determined whether the viewership survey end information is received from the data broadcasting receiver 100, and when the viewership survey end information is received, the viewership survey ends.

FIG. 7 is a signal flow diagram illustrating an operation of an audience rating research server for upgrading an audience rating research program stored in a data broadcasting receiver according to another embodiment of the audience rating research method of the present invention. As shown in FIG. 700, the server for surveying ratings 120 is connected to the IP management server 130 in step 700 to obtain a floating IP of the data broadcasting receiver 100 in step 702. After accessing the data broadcasting receiver 100 in step 704 using the IP, in step 706, a request for the version of the viewer rating research program stored in the data broadcasting receiver 100 is requested and confirmed. In step 708, it is determined whether the version of the rating viewer program is the latest version.

When the determination result of the step 708 is the latest version, the upgrade operation of the viewer rating investigation program is terminated. If the determination result of the step 708 is not the latest version, the rating viewer server 120 transmits and displays a message to upgrade the rating viewer program to the data broadcasting receiver 100 in step 710. In step 712, it is determined whether the user permits the upgrade.

When the user approves the upgrade as a result of the determination of step 712, the rating viewer server 120 downloads the rating viewer program to the data broadcasting receiver 100 in step 714, upgrades, and ends.

When the user does not permit the upgrade as a result of the determination of step 712, the viewer rating research server 120 confirms whether or not the user ends the viewer rating research in step 716 and ends the viewer rating research. If the viewer does not finish the viewer rating survey, the process returns to step 710 to transmit and display an upgrade message, and then upgrades the viewer rating survey program when the upgrade is permitted.

On the other hand, while the present invention has been shown and described with respect to specific preferred embodiments, various modifications and changes of the present invention without departing from the spirit or field of the invention provided by the claims below It can be easily understood by those skilled in the art. For example, in the above description, the rating survey program is downloaded from the data broadcasting receiver 100 connected to the rating viewer server 120 as an example. In the embodiment of the present invention, the rating survey program is combined with a television broadcast signal. Broadcast, and this may be modified in various ways such that the data broadcast receiver 100 may receive, store, and execute the data broadcast receiver.

As described above, the present invention has the effect of accurately examining the viewer rating in real time by examining the viewer rating for the users who are watching the data broadcast.

Claims (15)

An audience rating participation check step of extracting and executing a viewer rating request permission program transmitted along with the television broadcasting signal, displaying the viewer rating participation message on the screen, and confirming whether the user participates in the audience rating survey; An audience rating execution process of receiving user information when the user participates in the audience rating survey in the viewer rating survey participation step, and downloading and executing a viewer rating survey program from a server for rating survey research; A channel change determination step of determining whether to change a reception channel of a television broadcast signal after the viewer rating investigation execution process; When changing the reception channel of the television broadcast signal in the channel change determination process, the data broadcasting receiver is connected to the viewer rating investigation server and transmits the received user information, the changed channel information, and the current time information. Audience survey method using data broadcasting. An audience rating participation check step of extracting and executing a viewer rating request permission program transmitted along with the television broadcasting signal, displaying the viewer rating participation message on the screen, and confirming whether the user participates in the audience rating survey; An audience rating execution process of receiving user information when the user participates in the audience rating survey in the viewer rating survey participation step, and downloading and executing a viewer rating survey program from a server for rating survey research; An IP change notification process of notifying the server for IP management of the changed IP when its IP (Internet Protocol) accessing the Internet is changed after the viewership survey execution process; A channel change determination step of determining whether to change a reception channel of a television broadcast signal after the viewer rating investigation execution process; A channel change information storage step of storing changed channel information and current time information when a channel is changed as a result of the determination of the channel change determination process; After the viewership survey execution process, when the viewership survey server obtains an IP from the IP management server and accesses the data broadcasting receiver, and requests the viewership survey information, the user information and the channel input during the viewership survey execution process are requested. An audience rating research method using data broadcasting consisting of a viewer rating survey information transmission process of transmitting channel information and current time information stored in a change information storing step to a viewer rating survey server. The method of claim 1 or 2, further comprising: prior to the step of confirming participation in the viewership survey; And determining a data broadcasting on or off state of the data broadcasting receiver, and performing the step of checking the participation in the audience rating survey when the data broadcasting is turned on. 3. The program according to claim 1 or 2, wherein the viewership survey permission request program; An audience rating survey method using data broadcasting, characterized in that the information transmitted on the AIT (Application Information Table) as additional information of the television broadcast signal. The method of claim 1 or 2, wherein the downloading of the viewer rating research program in the viewer rating research process is performed; And a viewer rating research server using access information of the viewer rating research server transmitted together with the viewer rating research permission request program, and downloading the viewer rating research program. The method of claim 1 or 2, wherein the channel change determination process is performed; A method of investigating viewer ratings using data broadcasting, characterized in that, after changing a channel, if the changed channel is maintained for more than a preset time, the channel is changed. The method of claim 2, wherein the IP change notification process; In the execution process of the viewership survey, the connection information of the server for IP management is downloaded along with the program for the viewership survey, the server is connected to the IP management server with the access information of the server for IP management, and the changed IP is notified. How to research audience rating using broadcast. The method of claim 1 or 2, further comprising: after the viewership survey execution process; And when the power-off of the data broadcasting receiver or the power-off of the data broadcasting is selected, transmitting the viewership survey end information to the viewership survey server. A viewership survey permission request program broadcasting process in which a viewership survey server provides a viewership survey permission request program to a broadcasting station to be broadcast together with a television broadcast signal; When the viewer rating survey permission program broadcasted in the viewer rating request permission program broadcast process is received and executed by a data broadcasting receiver to participate in the viewer rating survey and the server is connected to the viewer rating survey server, the viewer rating survey server records the viewer rating survey program. A program execution process for downloading and executing an audience rating program to a broadcast receiver; And And a viewer rating survey information storing step of receiving and storing the audience rating survey information when the data broadcasting receiver transmits the audience rating survey information after executing the viewer rating research program. A viewership survey permission request program broadcast process, wherein the viewership survey server provides a viewership survey permission request program to a broadcasting station to broadcast together with a television broadcast signal; When the data broadcasting receiver receives and executes the audience rating research permission request program broadcasted in the viewer rating request permission program broadcasting process, participates in the viewer rating research, and when the viewer rating research server is connected to the viewer rating research server, the viewer rating research server records the viewer rating research program. Executing a program for rating viewers to download and execute to a broadcast receiver; And Obtaining an IP of a data broadcasting receiver by accessing an IP management server when the viewer rating research time is set in advance after the execution of the viewer rating checking program; An audience rating research information requesting process in which an audience rating research server requests a rating survey information by accessing a data broadcasting receiver to an IP obtained in the IP obtaining process; And a viewer rating survey information storing process of downloading and storing viewer rating survey information provided by a data broadcasting receiver according to a request of the viewer rating survey information requesting process. The method of claim 9 or 10, wherein the broadcasting of the viewership survey permission request program during the broadcast request survey permission request program broadcast process; An audience rating research method using data broadcasting, characterized in that the broadcasting is carried on an application information table (AIT) as additional information of a television broadcasting signal. The method of claim 9 or 10, further comprising, after executing the program for rating viewer survey; A version determination process of determining, by the server for rating viewers, a request for a version of a rating viewer program stored in the data broadcasting receiver to be the latest version; And an upgrade process of downloading and executing the latest version of an audience rating research program to a data broadcasting receiver when the version determination process is not the latest version. 13. The method of claim 12, further comprising: before the version determination process; A connection determination process of determining whether or not the data broadcasting receiver is connected to the server for surveying ratings; And a version determination process and an upgrade process when the data broadcasting receiver is connected to the server for surveying the rating, as a result of the determination of the access determination process. 13. The method of claim 12, further comprising: before the version determination process; The server for rating survey survey is connected to the IP management server to obtain the IP of the data broadcasting receiver, and the obtained IP broadcasting server for viewing the data broadcasting receiver further comprising the step of connecting to the data broadcasting receiver How to research audience ratings. 13. The method of claim 12, further comprising: between the version determination process and the upgrade process; The viewer rating survey server is connected to the data broadcasting receiver to display a message notifying the upgrade of the viewer rating research program, and when the user permits the upgrade, the audience rating research method using data broadcasting, characterized in that for performing the upgrade process. .

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