CN105786989A - Information display method and system based on map hotspots - Google Patents
Information display method and system based on map hotspots Download PDFInfo
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- CN105786989A CN105786989A CN201610089344.3A CN201610089344A CN105786989A CN 105786989 A CN105786989 A CN 105786989A CN 201610089344 A CN201610089344 A CN 201610089344A CN 105786989 A CN105786989 A CN 105786989A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/29—Geographical information databases
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The invention provides an information display method based on map hotspots.The information display method is characterized by comprising the following steps that step one, a hotspot map of a designated area is requested; step two, the hotspot area within the designated area is obtained; step three, the hotspot area is drawn; step four, the drawn map is pushed to a front end for display.By the adoption of an information display system and the information display method based on the map hotspots, the position of a commercial center (the hotspot area) can be more visually known by using the hotspot map mode when an advertiser deliver advertisements, and advertising value maximization is achieved.
Description
Technical field
The present invention relates to a kind of field of systems software, in particular it relates to a kind of information displaying method based on map hot point and system.
Background technology
Hot information is different with common hot news, and this is a kind of information can being shown with focus form on map, picture, it is possible to give the impression of space and geographical scope.
Hot news that we occur at one's side, historical change etc., can be labeled on electronic chart.Additionally, for the numerous buildings in relatively narrow regions, article, it is possible to it is labeled by the form of vector artwork.This category information is by labeling position and region on electronic chart or in picture in advance, and then realizes adopting electronic chart or indoor map (picture) show and provide the click event of hot information on PC browser or mobile phone.
As a kind of novel information processing manner, the registration of the heat spot classification of focus Zixuntong and focus details, by traditional information, electronic map information, and use of the new technology the indoor map information represented and streetscape information combines, based on the Internet and mobile Internet, adopt the integrated use of the technology such as image processing techniques, media play technology, geographical information technology and virtual streetscape.
Summary of the invention
It is desirable to provide a kind of information displaying method based on map hot point and system, thus being applied to the multimedias such as advertisement when it when throwing in field, the information such as the position that user selects to need to throw in more intuitively can be made.
The invention provides a kind of information displaying method based on map hot point, it is characterised in that comprise the steps:
Step one, request specify the hotspot map in region；This hotspot map can be the hotspot map divided according to commercial center, can also be carry out, according to flow of the people, the hotspot map that divides, it can also be the hotspot map according to communal facility distribution, it can also be the hotspot map divided according to population distribution, can also be the hotspot map being distributed division according to office building, food and drink, public place of entertainment etc., it is also possible to for possessing the aggregate map of above-mentioned various hot information etc. form.
Specify geographical position that region specifies (such as concrete country, city etc.), it is also possible to for the district specified, or directly in modes such as the regional extents of map upper ledge choosing.
Step 2, the hot spot region obtained in this appointment region；The required function selected in this hot spot region or Hot Contents, can carry out such as the screening of the modes such as field according to the needs of client, such as: client it is to be appreciated that given city (such as Shanghai) all commercial centers in scope, system or server will obtain the map being focus with commercial center.
Step 3, this hot spot region is patterned；This composition refers to the requirement objective to client, carries out certain explanation or mark on map.
Step 4, map complete for composition is pushed to front end display.
Further, the information displaying method based on map hot point that the present invention relates to, also have a characteristic that the process of this composition for, centered by hot spot region, carrying out the expression of loop graph by the size of appointment or default radii in hotspot map.
Further, the information displaying method based on map hot point that the present invention relates to, also have a characteristic that the process of this composition for hot spot region for benchmark, carrying out the expression of difference signal by different temperatures.This temperature refers to heating power degree, for instance: when representing flow of the people or population density, adopt different tier definition, or adopt different colors to make a distinction.
Further, the information displaying method based on map hot point that the present invention relates to, also have a characteristic that after completing step 4, client proceeds the operation of step one by front end on the map that step 4 generates.Namely, client is on the map that first time generates, it is desirable to this map for benchmark, carry out when obtaining further of information, can pass through to change the mode of parameter or field, carry out secondary ground map generalization on the basis of map.
Additionally, present invention also offers the system that can be applicable to said method, it is characterised in that: include front end and server；
Above-mentioned front end includes data demand module, data reception module and data disaply moudle；
This data demand module can make user pass through front end and send all kinds of requirements to server, as: need the hotspot map of which kind of type or function, for instance: launch using commercial circle as focus；Or add and need to obtain the map in certain city or area, for instance: need the service request that " commercial center " of obtaining " Shanghai " etc. is similar；
Data reception module, for receiving the information that server returns；
Data disaply moudle, for the information that server returns directly is play to screen or after the conversion of the data such as decoding with the readable mode playback of user to screen.
Above-mentioned server includes request receiver module, data analysis module, hotspot map module, composition module and pushing module；
Above-mentioned server receives the request of data from data demand module by asking receiver module；Also this request of data can be sent to data analysis module afterwards；
Above-mentioned server carrys out the content of analytical data request by data analysis module；Thus being undertaken resolving and sorting out by the content of request, such as: the information belonging to geographical position is classified as buffer memory after a class, by belong to map objects (as: with " commercial center " for benchmark etc.) information be classified as buffer memory after a class, to belong to map composition (as: with " commercial center for benchmark, adopt different colours difference by heating power value difference " etc.) information be classified as buffer memory after a class；The customer demand parsed can be sent to hotspot map module afterwards；
The content of above-mentioned server based on data request obtains the hot spot region in hotspot map by hotspot map module；
Above-mentioned server makes the map including hot spot region information by composition module；This composition module is in the process run, and on the basis of hotspot map, the demand according to client carries out various mark, as different scopes being indicated in the way of circle or frame.The map making or identifying can be sent to pushing module afterwards.
Map is pushed to front end by pushing module by above-mentioned server；
Above-mentioned front end receives map by data reception module；
Above-mentioned front end shows map by data disaply moudle.
Further, the system that information based on map hot point provided by the invention is shown, it is characterised in that: the content of above-mentioned request of data includes the region of request data or region and/or the radius specified and/or the Hot Contents etc. specified can be extended according to customer demand and add field or template.
Further, the system that information based on map hot point provided by the invention is shown, it is characterized in that: the above-mentioned composition module content according to default setting or request of data, centered by hot spot region, in hotspot map, carry out the mark of hotspot range by the size of acquiescence or appointment radius.
Further, the system that the information based on map hot point provided by the invention is shown, it is characterised in that: user can know the detailed data information of each hot spot region by the map shown.As: the content that the ranking information of heating power value, pricing information, Information of Development, flow of the people information, current operation information etc. can be extended according to customer demand or add.
Further, the system that the information based on map hot point provided by the invention is shown, it is characterised in that: above-mentioned composition module includes data processing module；
The data of the above-mentioned data processing module hot spot region to obtaining are analyzed and add up.Add up according to the request of client or the mode of system default afterwards.
Further, the system that the information based on map hot point provided by the invention is shown, it is characterised in that: above-mentioned composition module includes cartography module；
Above-mentioned cartography module carries out the making of map according to the result of data processing module analysis and statistics.
Further, the system that the information based on map hot point provided by the invention is shown, it is characterised in that: above-mentioned server also includes data cache module；
This data cache module is used for preserving historical map or atlas data.This data cache module is used for preserving real-time hotspot map data, consequently facilitating client transfers history heating power map.Concrete as: when " commercial center " situation that the request content of client is " a certain concrete period " " a certain area ", server obtains the situation of the commercial center of this area of this concrete time period by mapping module, thus contrasting with present case, thus knowing the development prospect of this commercial center.
The effect of the present invention and effect:
The present invention is by creating the system and method that a kind of information based on map hot point is shown, use hotspot map pattern, advertiser can be allowed when throwing in advertisement, get more information about, where it is commercial center's (hot spot areas), it is achieved advertisement value maximizes；Can make certain some region unfamiliar client (such as advertisement putting side), locking hot region, city faster, and know rapidly the information of this hot spot region, thus the demand according to self carries out advertisement putting targetedly, maximize thus realizing advertisement value.
Accompanying drawing explanation
Hotspot map schematic flow sheet involved by accompanying drawing 1, embodiment；
The schematic diagram of the hotspot map shown by front end involved by accompanying drawing 2, embodiment.
Detailed description of the invention
The system that the present embodiment relates to, including front end and server；
This front end includes data demand module, data reception module and data disaply moudle；
This server includes request receiver module, data analysis module, hotspot map module, composition module and pushing module；
Server receives the request of data from data demand module by asking receiver module；
Server carrys out the content of analytical data request by data analysis module；
The content of server based on data request obtains the hot spot region in hotspot map by hotspot map module；
Server makes the map including hot spot region information by composition module；
(this composition module includes data processing module and cartography module；
The data of the data processing module hot spot region to obtaining are analyzed and add up.
Cartography module carries out the making of map according to the result of data processing module analysis and statistics.)
Map is pushed to front end by pushing module by server；
Front end receives map by data reception module；
Front end shows map by data disaply moudle.
As it is shown in figure 1, in the present embodiment, to the concrete operations flow process of native system it is:
(1), client sends request by front end to server, needs know that area is for " Shanghai " (or adopting the mode carrying out frame choosing on map to carry out self-defining selection), hot keyword is " business circles ", heating power degree is that " flow of the people TOP5 " is (as: client need not heating power degree requirement, then show all of content), range for " with central area for midpoint, radius 1km/3km/5km "
(2) after, the request receiver module of server background receives and comes above-mentioned request of data, the content of request is transmitted to data analysis module, this analysis module sends data to mapping module after classifying according to the difference in functionality of above-mentioned content data request and kind；
(3), mapping module asks map hot point region to system server；
(4), server obtains the whole hot spot regions currently selecting city " Shanghai " in real time；
(5), server makes the map including hot spot region information by composition module；
(specifically, the data of the data processing module hot spot region to obtaining are analyzed and add up, after filtering out 5 business circles that heating power value is the highest, cartography module is point centered by these 5 business circles, marking on map after the rectangle frame of surrounding extension place 1km/3km/5km；)
(4), server by pushing module, map complete for composition is pushed to front end, show in webpage.Client can obtain, by the mode such as click or right button, the business information specifying position, as: the expense of advertisement position, flow of the people situation, temperature ranking, main consumer group, commercial brand etc. information.Certain client sends the request of all kinds of demands also by front end.
Additionally, native system may also include data cache module, so that the service of client's also optional provisioning request historical data, server displays with the data in system by transferring buffer memory.
Additionally, after client selectes a certain concrete region, also by self-defined or amendment mode, the information in region is adjusted and further refines.
Such as: after client chooses " commercial circle, Xujiahui ", can provide only for commercial circle, Xujiahui such as by further requirement server: the information of concrete section flow of the people, brand concentration, the consumer group etc. content.This process can be passed through, and the map upper ledge generated in first time is selected from the range of definition or clicks the mode of hot spot region, a certain commercial circle and realizes.
In the process of this secondary operation, can realize, by the mode of interpolation menu or amendment field, the differentiated that information shows.
Adopt in the process of said system, wish is carried out to the client of the advertisement putting of entity or flowing media in unfamiliar city, can quickly recognize that the commercial center in this city is for where, why etc. this commercial center in the information of development in recent years, consequently facilitating it carries out the position selecting to throw in advertisement according to the development prospect of each commercial center.
For the client carrying out throwing in already by advertising platform, can understand according to real-time or history advertisement putting situation, the coverage rate of the advertisement of our company and the situation of advertisement putting, consequently facilitating carry out monitor in real time and adjustment.
And in the present embodiment, by the mark of gradient color, make client more get information about the real-time condition of advertisement putting.
Claims (10)
1. the information displaying method based on map hot point, it is characterised in that comprise the steps:
Step one, request specify the hotspot map in region；
Step 2, the hot spot region obtained in this appointment region；
Step 3, this hot spot region is patterned；
Step 4, map complete for composition is pushed to front end display.
2. a kind of information displaying method based on map hot point as claimed in claim 1, it is characterised in that:
Described it is patterned into centered by hot spot region, by specifying or the size of default radii carries out the expression of loop graph in hotspot map.
3. a kind of information displaying method based on map hot point as claimed in claim 2, it is characterised in that:
Described it is patterned into hot spot region for benchmark, carries out the expression of difference signal by different temperatures.
4. a kind of information displaying method based on map hot point as described in as arbitrary in claim 1-3, it is characterised in that: after completing step 4, client proceeds the operation of step one by front end on the map that step 4 generates.
5. the system that the information based on map hot point is shown, it is characterised in that: include front end and server；
Described front end includes data demand module, data reception module and data disaply moudle；
Described server includes request receiver module, data analysis module, hotspot map module, composition module and pushing module；
Described server receives the request of data from data demand module by asking receiver module；
Described server carrys out the content of analytical data request by data analysis module；
The content of described server based on data request obtains the hot spot region in hotspot map by hotspot map module；
Described server makes the map including hot spot region information by composition module；
Map is pushed to front end by pushing module by described server；
Described front end receives map by data reception module；
Described front end shows map by data disaply moudle.
6. the system that a kind of information based on map hot point is shown as claimed in claim 5, it is characterised in that:
The content of described request of data includes the region of request data or region and/or the radius specified and/or the Hot Contents specified.
7. the system that a kind of information based on map hot point is shown as claimed in claim 5, it is characterised in that:
The described composition module content according to default setting or request of data, centered by hot spot region, carries out the mark of hotspot range by the size of acquiescence or appointment radius in hotspot map.
8. the system that a kind of information based on map hot point is shown as claimed in claim 5, it is characterised in that:
User can know the detailed data information of each hot spot region by the map shown.
9. the system that a kind of information based on map hot point is shown as claimed in claim 5, it is characterised in that:
Described composition module includes data processing module and cartography module；
The data of the described data processing module hot spot region to obtaining are analyzed and add up；
Described cartography module carries out the making of map according to the result of data processing module analysis and statistics.
10. the system that a kind of information based on map hot point as described in claim 5-9 is shown, it is characterised in that:
Described server also includes data cache module；
Described data cache module is used for preserving historical map or atlas data.
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| CN201610089344.3A CN105786989A (en) | 2016-02-17 | 2016-02-17 | Information display method and system based on map hotspots |
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Cited By (6)
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| CN108614852A (en) * | 2018-03-14 | 2018-10-02 | 广州市优普科技有限公司 | A kind of data map generation method based on big data |
| CN110175871A (en) * | 2019-05-10 | 2019-08-27 | 深圳市伯亿传媒有限公司 | A kind of ad content monitoring method and device based on map interactive interface |
| CN110597944A (en) * | 2019-09-23 | 2019-12-20 | 钟栎娜 | Consumption data map presenting method |
| CN110634381A (en) * | 2018-06-25 | 2019-12-31 | 百度在线网络技术（北京）有限公司 | Method and device for determining labeling style |
| CN111736748A (en) * | 2019-11-20 | 2020-10-02 | 腾讯科技（深圳）有限公司 | Data processing method and device based on map information and electronic equipment |
| CN112860837A (en) * | 2018-12-20 | 2021-05-28 | 拉扎斯网络科技（上海）有限公司 | Information display method and device, electronic equipment and storage medium |
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