CN105721462A - Information pushing method and device - Google Patents
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- CN105721462A CN105721462A CN201610070033.2A CN201610070033A CN105721462A CN 105721462 A CN105721462 A CN 105721462A CN 201610070033 A CN201610070033 A CN 201610070033A CN 105721462 A CN105721462 A CN 105721462A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0807—Network architectures or network communication protocols for network security for authentication of entities using tickets, e.g. Kerberos
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/083—Network architectures or network communication protocols for network security for authentication of entities using passwords
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention discloses an information pushing method and device. One specific implementation manner of the invention is as follows: a terminal displays a two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by a server according to the user identifier of the terminal, information to be pushed and/or associated information of the information to be pushed; a client side obtains the two-dimensional code image; the client side sends display request information to the server according to an analysis result of the two-dimensional code image, wherein the display request information includes the identity information, the information to be pushed and/or the associated information; the server sends the information to be pushed to the terminal according to the display request information; and the terminal displays the information to be pushed. By means of the implementation manner, the information pushing effectiveness can be improved.
Description
Technical field
The application relates to field of computer technology, is specifically related to areas of information technology, the method and apparatus particularly relating to information pushing.
Background technology
Information pushing, is also called " Web broadcast ", is that the information needed by pushing user on the internet reduces a technology of information overload by certain technical standard or agreement.Information advancing technique passes through active push information to user, it is possible to reduce user searches for institute's time spent on network.Information pushing may be used for multiple fields, for instance info web propelling movement, terminal applies information pushing etc..The form of information pushing is also more and more diversified, for instance Word message propelling movement, pictorial information propelling movement, audio-frequency information propelling movement, video information propelling movement etc..Along with the development of intelligent mobile terminal, Quick Response Code scanning technique is increasingly becoming one of its basic function having, and the information pushing of Quick Response Code form is also more and more extensive.But, in existing 2 D code information push technology, often information pushing side is generated Quick Response Code form in the account information etc. of social platform as information to be pushed, for user by being added by relevant social platform after intelligent mobile terminal scanning Quick Response Code or paying close attention to the account of information pushing side.The method of this information pushing requires that user installs the application of relevant social platform register account number at intelligent mobile terminal, thus causing that the effectiveness of information pushing is not high.
Summary of the invention
The purpose of the application is in that the method and apparatus proposing the information pushing of a kind of improvement, solves the technical problem that background section above is mentioned.
First aspect, a kind of method that this application provides information pushing, described method includes: two-dimensional code display image, obtain for client and resolve described image in 2 D code, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of terminal and information to be pushed and/or information to be pushed；In response to receiving the information to be pushed that described server sends, show described information to be pushed, wherein, the displaying solicited message that described information to be pushed is sent according to described user end to server by described server is sent, described displaying solicited message is sent to described server according to the result that described image in 2 D code is resolved by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
In certain embodiments, described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
Second aspect, a kind of method that this application provides information pushing, described method includes: obtain the image in 2 D code of terminal demonstration, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed and/or information to be pushed；According to the result that described image in 2 D code is resolved, send to described server and show solicited message, for described server according to described displaying solicited message, information to be pushed is sent to described terminal, wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
In certain embodiments, described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
The third aspect, a kind of method that this application provides information pushing, described method includes: the related information of the identity information generated according to the ID of terminal and information to be pushed and/or information to be pushed generates image in 2 D code, for image in 2 D code described in described terminal demonstration；Information to be pushed is sent to described terminal according to the displaying solicited message that client sends, for information to be pushed described in described terminal display, wherein, described displaying solicited message is sent according to the result that described image in 2 D code is resolved by described client, described image in 2 D code is obtained from described terminal by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
In certain embodiments, described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
In certain embodiments, described identity information includes the key information that described server generates according to the ID of described terminal；And, described method also includes: by described key information, described displaying solicited message is verified, obtains the ID of described terminal；Information to be pushed is sent to described terminal according to described ID.
Fourth aspect, a kind of method that present invention also provides information pushing, described method includes: terminal demonstration image in 2 D code, and wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed and/or information to be pushed；Client obtains described image in 2 D code；Client, according to the result that described image in 2 D code is resolved, sends to server and shows solicited message, and wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information；Described server, according to described displaying solicited message, sends information to be pushed to described terminal；Information to be pushed described in described terminal display.
In certain embodiments, described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
In certain embodiments, described identity information includes the key information that described server generates according to the ID of described terminal；And, described server, according to described displaying solicited message, sends information to be pushed to described terminal and includes: described displaying solicited message is verified by described key information by described server, obtains the ID of described terminal；Described server sends information to be pushed according to described ID to described terminal.
5th aspect, this application provides the device of a kind of information pushing, described device includes: display module, configuration is for two-dimensional code display image, obtain for client and resolve described image in 2 D code, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of terminal and information to be pushed and/or information to be pushed；Display module, configuration is in response to receiving the information to be pushed that described server sends, show described information to be pushed, wherein, the displaying solicited message that described information to be pushed is sent according to described user end to server by described server is sent, described displaying solicited message is sent to described server according to the result that described image in 2 D code is resolved by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
In certain embodiments, described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
6th aspect, this application provides the device of a kind of information pushing, described device includes: acquisition module, configuration is for obtaining the image in 2 D code of terminal demonstration, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed and/or information to be pushed；Sending module, configuration is for according to the result that described image in 2 D code is resolved, send to described server and show solicited message, for described server according to described displaying solicited message, information to be pushed is sent to described terminal, wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
In certain embodiments, described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
7th aspect, this application provides the device of a kind of information pushing, described device includes: generation module, the configuration identity information for generating according to the ID of described terminal, and the related information of information to be pushed and/or information to be pushed generates image in 2 D code, for image in 2 D code described in described terminal demonstration；Sending module, configuration sends information to be pushed for the displaying solicited message sent according to client to described terminal, for information to be pushed described in described terminal display, wherein, described displaying solicited message is sent according to the result that described image in 2 D code is resolved by described client, described image in 2 D code is obtained from described terminal by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
In certain embodiments, described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
In certain embodiments, described identity information includes the key information that described server generates according to the ID of described terminal；And, described device also includes: acquiring unit, is configured to described key information and described displaying solicited message is verified, obtain the ID of described terminal；Transmitting element, configuration is for sending information to be pushed according to described ID to described terminal.
Eighth aspect, this application provides the system of a kind of information pushing, described system includes terminal, client and server, wherein, the configuration of described terminal is for two-dimensional code display image, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed or information to be pushed；The configuration of described client is used for obtaining described image in 2 D code；Described client also configures that wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information for according to the result that described image in 2 D code is resolved, sending to server and show solicited message；Described server configures is for according to described displaying solicited message, sending information to be pushed to described terminal；Described terminal also configures that for showing described information to be pushed.
In certain embodiments, described identity information includes the key information that described server generates according to the ID of described terminal；And, described server configures further and is used for: by described key information, described displaying solicited message is verified, obtains the ID of described terminal；Information to be pushed is sent to described terminal according to described ID.
The method and apparatus of the information pushing that the application provides, by the image in 2 D code that terminal demonstration server generates, wherein, image in 2 D code comprises the related information of identity information that server generates according to the ID of terminal and information to be pushed or information to be pushed, then image in 2 D code is obtained by client from terminal, and send displaying solicited message according to the result that image in 2 D code is resolved to server, wherein, show that solicited message has included above-mentioned identity information and information to be pushed or related information, then server is according to this displaying solicited message, information to be pushed is sent to terminal, by terminal display information to be pushed, participation by client and terminal, thus client is without showing information to be pushed, the effectiveness of information pushing can be improved.
Accompanying drawing explanation
By reading the detailed description to non-limiting example made with reference to the following drawings, other features, purpose and advantage will become more apparent upon:
Fig. 1 illustrates the exemplary system architecture that can apply the embodiment of the present application；
Fig. 2 is the flow chart of an embodiment of the method for the information pushing according to the application；
Fig. 3 is the flow chart of another embodiment of the method for the information pushing according to the application；
Fig. 4 is the flow chart of another embodiment of the method for the information pushing according to the application；
Fig. 5 is the sequential flow chart of an embodiment of the method for the information pushing according to the application；
Fig. 6 is the structural representation of an embodiment of the device of the information pushing according to the application；
Fig. 7 is the structural representation of another embodiment of the device of the information pushing according to the application；
Fig. 8 is the structural representation of another embodiment of the device of the information pushing according to the application；
Fig. 9 is the structural representation of an embodiment of the system of the information pushing according to the application；
Figure 10 is adapted for the structural representation of the computer system of the electronic equipment for realizing the embodiment of the present application.
Detailed description of the invention
Below in conjunction with drawings and Examples, the application is described in further detail.It is understood that specific embodiment described herein is used only for explaining related invention, but not the restriction to this invention.It also should be noted that, for the ease of describing, accompanying drawing illustrate only the part relevant to about invention.
It should be noted that when not conflicting, the embodiment in the application and the feature in embodiment can be mutually combined.Describe the application below with reference to the accompanying drawings and in conjunction with the embodiments in detail.
Fig. 1 illustrates the exemplary system architecture 100 that can apply the embodiment of the present application.
As it is shown in figure 1, system architecture 100 can include terminal unit 101,102, network 103 and server 104.Network 103 in order to provide the medium of communication link between terminal unit 101,102 and server 104.Network 103 can include various connection type, for instance wired, wireless communication link or fiber optic cables etc..
It is mutual with server 104 that terminal unit 101,102 can pass through network 103, to receive or to send message etc..Terminal unit 101,102 can be provided with the application of various telecommunication customer end, for instance the application of browser class, the application of information pushing class, the application of Quick Response Code identification class, searching class application, shopping class application, financing class application, map class application, social platform application, mailbox client, JICQ etc..
Terminal unit 101, 102 can be support the application of browser class, information pushing class is applied, the various electronic equipments that Quick Response Code identification class application etc. is mounted thereon, include but not limited to smart mobile phone, intelligent watch, panel computer, personal digital assistant, E-book reader, MP3 player (MovingPictureExpertsGroupAudioLayerIII, dynamic image expert's compression standard audio frequency aspect 3), MP4 (MovingPictureExpertsGroupAudioLayerIV, dynamic image expert's compression standard audio frequency aspect 4) player, pocket computer on knee and desk computer etc..
Server 104 can be to provide the server of various service.Such as server 104 can be that the information pushing class to terminal unit 101,102 is applied, searching class is applied, class application etc. of doing shopping provides the background server etc. supported.The data received can be stored by server, generation etc. processes, and result is fed back to terminal unit.
Perform it should be noted that the method for information pushing that the embodiment of the present application provides can pass through terminal unit 101,102, it is also possible to performed by server 104.For example, terminal unit 101 can be provided with browser class application etc., it is possible to " two-dimensional code display image obtains for client and resolves described image in 2 D code the method for the information pushing of execution the application；In response to receiving the information to be pushed that described server sends, show described information to be pushed "；Terminal unit 102 can be the client device being provided with Quick Response Code identification class application etc., and the method for its information pushing that can perform the application " obtains the image in 2 D code of terminal demonstration；According to the result that described image in 2 D code is resolved, send to described server and show solicited message, for described server according to described displaying solicited message, send information to be pushed to described terminal "；Server 104 can be that the Quick Response Code identification class that browser class is applied and terminal unit 102 the runs application run for terminal unit 101 provides the background server supported, it can perform the method for information pushing of the application, and " related information of the identity information generated according to the ID of terminal and information to be pushed or information to be pushed generates image in 2 D code, for image in 2 D code described in described terminal demonstration；Information to be pushed is sent to described terminal, for information to be pushed described in described terminal display according to the displaying solicited message that client sends ", etc..Correspondingly, the device of the information pushing that the embodiment of the present application provides can be located in terminal unit 101,102, it is also possible to is located in server 104.
It should be understood that the number of terminal unit in Fig. 1, network and server is merely schematic.According to realizing needs, it is possible to have any number of terminal unit, network and server.
Refer to Fig. 2, it illustrates the flow process 200 of the method for information pushing a embodiment.The present embodiment is mainly applied to have in the electronic equipment of display function illustrate in this way, and this electronic equipment such as could be for the terminal (terminal unit 101 as shown in Figure 1) of display.The method of this information pushing, comprises the following steps:
Step 201, two-dimensional code display image.
In the present embodiment, terminal can demonstrate the image in 2 D code previously generated.Wherein, this image in 2 D code can be generated by server, and can be obtained by modes such as scannings by client.Here server can be provide, for the browser application of terminal, information pushing class application etc., the background server supported.Terminal can be passed through wired connection mode or radio connection and obtain above-mentioned image in 2 D code from server.Above-mentioned radio connection includes but not limited to that 3G/4G connects, WiFi connects, bluetooth connects, WiMAX connects, Zigbee connects, UWB (ultrawideband) connects and other currently known or exploitation in the future radio connection.
Here, terminal can on the page that browser application or other information pushing classes are applied two-dimensional code display image.This page can obtain from server, and the image in 2 D code on the page can be generated by server.When terminal carries out page display, it is possible to send page display request to server, server can generate image in 2 D code according to page display request, and image in 2 D code generates the information pushing page together with content of pages be sent to terminal, terminal display.Such as, server can be asked according to the video playback of terminal, information to be pushed is determined according to video content, and information to be pushed is generated image in 2 D code, terminal is sent jointly to video content, then terminal is when showing the video playback page, and the page can show the image in 2 D code generated by server.
In the present embodiment, when server generates image in 2 D code, it is possible to comprise the related information of information to be pushed and/or information to be pushed in image in 2 D code.Wherein, information to be pushed can include at least one in pictorial information, audio-frequency information, video information or character information.The related information of information to be pushed can be the information being associated with information to be pushed, for instance can be the chained address of information to be pushed be associated with information to be pushed picture, information to be pushed display request etc..Above-mentioned information to be pushed or related information can be generated image in 2 D code by the various coded systems of the existing of such as PDF417 (portable data file of high information content), QRCode (QuickResponseCode, ultrahigh speed recognition code) etc or following exploitation by server by image in 2 D code.Here, the related information of information to be pushed can also include at least one in pictorial information, audio-frequency information, video information or character information.In some implementations, above-mentioned image in 2 D code is except the geometrical body including using several corresponding with binary system is to represent the Quick Response Code of word numerical information, background picture etc. can also be included, such as Quick Response Code is shown on background picture, or background picture etc. is set in the presumptive area of image in 2 D code.
In the present embodiment, when server generates image in 2 D code, it is also possible to comprise the identity information that the ID according to terminal generates in image in 2 D code.Wherein, ID can be the symbol that terminal passes through to be used for when the Internet is connected with server foundation or sends request (such as page display request) identification terminal identity, can be such as device number (the mobile equipment international identity code IMEI such as smart mobile phone of terminal, InternationalMobileEquipmentIdentity), IP (the InternetProtocol of accessing terminal to network, the agreement of interconnection between network) address, the Part I (xxxx in e-mail address xxxx163.com) of user e-mail address or user log in number (such as QQ number: 951980921) of social platform use etc., this is not limited by the application.After this ID can be represented by server by binary number " 0 " and " 1 ", the identity information as terminal is encoded together with the related information of above-mentioned information to be pushed and/or information to be pushed to generate image in 2 D code according to above-mentioned coded system.
Step 202, in response to receiving the information to be pushed that server sends, shows information to be pushed.
In the present embodiment, terminal in response to receiving the information to be pushed that server is sent to, can show information to be pushed.Wherein, the displaying solicited message that server can send to server according to the result that described image in 2 D code is resolved according to client, send information to be pushed to described terminal.
It will be appreciated by those skilled in the art that, terminal is all the terminal unit corresponding with server with client, in the present embodiment, in order to distinguish different terminal equipment from the different effects in the information-pushing method of the application, two-dimensional code display image will be used for and show that the terminal unit of information to be pushed is called terminal, to be used for obtaining image in 2 D code, and send to server and show that the terminal unit of solicited message is called client.
Here, client can run the application including Quick Response Code analytical capabilities.The image in 2 D code of terminal demonstration can be obtained by modes such as Image Acquisition such as scannings by client, then according to the decoding process corresponding with the coded system of image in 2 D code, image in 2 D code is resolved, thus obtaining the information that image in 2 D code comprises.Then, client can generate the displaying solicited message of information to be pushed according to acquired information.This displaying solicited message can include the identity information of terminal and the related information of above-mentioned information to be pushed and/or information to be pushed, various transmission parameter can also be included, such as include but not limited to following one or more: host-host protocol is (such as HTTP, HyperTextTransferProtocol, HTML (Hypertext Markup Language)), transmission means is (such as POST mode, may be used for request server and receive the entity information comprised in the request), file path (path, the path of the file as uploaded), request header field (headers, Host header field such as HTTP) etc., this is not limited by the application.
After above-mentioned displaying solicited message is received by server, server can according to showing the terminal identity information comprised in solicited message determines which terminal to send information to be pushed to, it is also possible to according to the information to be pushed showing that the true directional terminals of related information of information to be pushed and/or the information to be pushed comprised in solicited message sends.Such as, information to be pushed is video information, image in 2 D code comprises the related information of this video information, it it is such as the broadcasting chained address of video, the displaying solicited message that then user end to server sends can comprise this broadcasting chained address, and server can obtain video information to be pushed by this broadcasting chained address and be sent to terminal.
In some optional implementations of the present embodiment, server can also include, according to the identity information that the ID of terminal generates, the key information that server generates according to the ID of terminal.Server by key information to showing that solicited message is verified, can also obtain the ID of terminal, and send information to be pushed according to ID to corresponding terminal.Wherein, this key information can be generated by the key algorithm preset by the ID of terminal, this key algorithm preset can be the known algorithm for digital signature, such as SHA (TheSecureHashAlgorithm, SHA), MD5 algorithm (Message-DigestAlgorithm5), RSA public key encryption algorithm, DES (DataEncryptionStandard, data encryption standards) algorithm etc., do not repeat them here.Here, key information may be used for the identification to terminal identity and checking.This key information when generating image in 2 D code, can be encoded by server together with the related information of above-mentioned information to be pushed and/or information to be pushed.Server can preserve the corresponding relation of key information and the identity of terminal in this locality, the client received sends the key information come contrast with the local key information preserved, to verify the identity of terminal that this key information is corresponding, the analysis program to key information can also be preset according to the key algorithm generating key information, to obtain the identity of the terminal of correspondence, thus key information is verified, etc., this is not limited by the application.
The method of the information pushing of the present embodiment, by two-dimensional code display image, obtain for client and resolve image in 2 D code, then in response to receiving the information to be pushed that server sends to the displaying solicited message that server sends according to the result that image in 2 D code is resolved according to client, show information to be pushed, make terminal without resolving image in 2 D code, only two-dimensional code display image, the displaying of information to be pushed is realized, it is possible to improve the effectiveness of information pushing in the presence of client and server.
Refer to Fig. 3, it illustrates the flow process 300 of the method for the information pushing of the application a embodiment.The present embodiment mainly is applied to have in the electronic equipment of computing capability illustrate in this way, specifically, this electronic equipment is such as can run comprise scanning and resolve the client (terminal unit 102 as shown in Figure 1) that the information pushing class of image in 2 D code function is applied.As it is shown on figure 3, the method for this information pushing, it is possible to comprise the following steps:
Step 301, obtains the image in 2 D code of terminal demonstration.
In the present embodiment, client can obtain the image in 2 D code of terminal demonstration by modes such as Image Acquisition such as scannings.
Wherein, this image in 2 D code can be generated by server end, and can be displayed by terminal.Here server can be provide, for the browser application of terminal, information pushing class application etc., the background server supported.Terminal can be passed through wired connection mode or radio connection and obtain above-mentioned image in 2 D code from server.Terminal can also on the page that browser application or other information pushing classes are applied two-dimensional code display image.
In the present embodiment, when server generates image in 2 D code, it is possible to comprise the related information of information to be pushed and/or information to be pushed in image in 2 D code.Wherein, information to be pushed can include at least one in pictorial information, audio-frequency information, video information or character information.The related information of information to be pushed can be the information being associated with information to be pushed, for instance can be the chained address of information to be pushed be associated with information to be pushed picture, information to be pushed display request etc..Here, the related information of information to be pushed can also include at least one in pictorial information, audio-frequency information, video information or character information.When server generates image in 2 D code, it is also possible to comprise the identity information that the ID according to terminal generates in image in 2 D code.
Step 302, according to the result that above-mentioned image in 2 D code is resolved, sends to server and shows solicited message.
In the present embodiment, acquired image in 2 D code can be resolved by client, to obtain the information that image in 2 D code comprises, and according to the result resolved, sends to server and shows solicited message.
Here, client can run the application including Quick Response Code analytical capabilities.After client obtains the image in 2 D code of terminal demonstration by modes such as Image Acquisition such as scannings, it is possible to according to the decoding process corresponding with the coded system of image in 2 D code, image in 2 D code is resolved, thus obtaining the information that image in 2 D code comprises.This displaying solicited message can include the identity information of terminal and the related information of above-mentioned information to be pushed and/or information to be pushed, it is also possible to includes various transmission parameter.After above-mentioned displaying solicited message is received by server, server can according to showing the terminal identity information comprised in solicited message determines which terminal to send information to be pushed to, it is also possible to according to the information to be pushed showing that the true directional terminals of related information of information to be pushed and/or the information to be pushed comprised in solicited message sends.
In some optional implementations of the present embodiment, server can also include, according to the identity information that the ID of terminal generates, the key information that server generates according to the ID of terminal.Server by key information to showing that solicited message is verified, can also obtain the ID of terminal, and send information to be pushed according to ID to corresponding terminal.Wherein, this key information can be generated by the key algorithm preset by the ID of terminal, and this key algorithm preset can be the known algorithm for digital signature, does not repeat them here.Here, key information may be used for the identification to terminal identity and checking.This key information when generating image in 2 D code, can be encoded by server together with the related information of above-mentioned information to be pushed and/or information to be pushed.Server can preserve the corresponding relation of key information and the identity of terminal in this locality, the client received sends the key information come contrast with the local key information preserved, to verify the identity of terminal that this key information is corresponding, the analysis program to key information can also be preset according to the key algorithm generating key information, to obtain the identity of the terminal of correspondence, thus key information is verified, etc., this is not limited by the application.
The method of the information pushing of the present embodiment, by obtaining the image in 2 D code of terminal demonstration, resolve image in 2 D code, then according to the result that above-mentioned image in 2 D code is resolved, send to server and show solicited message, show that solicited message sends information to be pushed to terminal for server, by terminal display information to be pushed, client has only to parse the information that image in 2 D code comprises, without showing information to be pushed, it is possible to improve the effectiveness of information pushing.
Refer to Fig. 4, it illustrates the flow process 400 of the method for the information pushing of the application a embodiment.The present embodiment mainly is applied to have in the electronic equipment of computing capability illustrate in this way, and specifically, this electronic equipment can be such as provide, for the application of information pushing class, the server (server 104 as shown in Figure 1) supported.As shown in Figure 4, the method for this information pushing, it is possible to comprise the following steps:
Step 401, the related information of the identity information generated according to the ID of terminal and information to be pushed and/or information to be pushed generates image in 2 D code.
In the present embodiment, server can generate image in 2 D code according to the related information of the identity information that the ID of terminal generates and information to be pushed and/or information to be pushed.
When terminal carries out page display, it is possible to send page display request to server, server can generate image in 2 D code according to page display request, and image in 2 D code generates the information pushing page together with content of pages be sent to terminal, terminal display.Wherein, when server generates image in 2 D code, it is possible to comprise the related information of information to be pushed and/or information to be pushed in image in 2 D code, it is also possible to comprise the identity information that the ID according to terminal generates in image in 2 D code.Here, information to be pushed or related information can include at least one in pictorial information, audio-frequency information, video information or character information respectively.
Wherein, the image in 2 D code that server generates can be obtained from terminal by image acquisition mode such as scannings by client after terminal demonstration, and resolves.
Step 402, sends information to be pushed according to the displaying solicited message that client sends to described terminal.
In the present embodiment, server can receive the displaying solicited message that client sends according to the result that image in 2 D code is resolved, and sends information to be pushed according to this displaying solicited message to terminal, for information to be pushed described in described terminal display.
Wherein, this displaying solicited message can include the identity information of terminal and the related information of above-mentioned information to be pushed and/or information to be pushed, it is also possible to includes various transmission parameter.After server receives above-mentioned displaying solicited message, can according to showing the terminal identity information comprised in solicited message determines which terminal to send information to be pushed to, it is also possible to according to the information to be pushed showing that the true directional terminals of related information of information to be pushed and/or the information to be pushed comprised in solicited message sends.
In some optional implementations of the present embodiment, server can also include, according to the identity information that the ID of terminal generates, the key information that server generates according to the ID of terminal.Server by key information to showing that solicited message is verified, can also obtain the ID of terminal, and send information to be pushed according to ID to corresponding terminal.Here, key information may be used for the identification to terminal identity and checking.This key information when generating image in 2 D code, can be encoded by server together with the related information of above-mentioned information to be pushed and/or information to be pushed.Server can preserve the corresponding relation of key information and the identity of terminal in this locality, the client received sends the key information come contrast with the local key information preserved, to verify the identity of terminal that this key information is corresponding, the analysis program to key information can also be preset according to the key algorithm generating key information, to obtain the identity of the terminal of correspondence, thus key information is verified, etc., this is not limited by the application.
The information-pushing method of the present embodiment, mutual by with terminal and client, make terminal primary responsibility show, client primary responsibility generates and the displaying request of transmission information to be pushed, by sharing out the work and helping one another, improves the effectiveness of information pushing.
Refer to the sequential flow process 500 of an embodiment that Fig. 5, Fig. 5 are the methods of the information pushing according to the application.In the method flow 500 of the information pushing shown in Fig. 5, comprise the following steps:
Step 501, terminal demonstration image in 2 D code.
In the present embodiment, terminal 5001 can show the image in 2 D code generated by server 5003.Wherein, this image in 2 D code can comprise the related information of identity information that server 5003 generates according to the ID of terminal 5001 and information to be pushed and/or information to be pushed.
Here, terminal 5001 can on the page that browser application or other information pushing classes are applied two-dimensional code display image.This page can obtain from server 5003, and the image in 2 D code on the page can be generated by server 5003.When terminal 5001 carries out page display, page display request can be sent to server 5003, server 5003 can generate image in 2 D code according to page display request, and image in 2 D code generates the information pushing page together with content of pages be sent to terminal 5001, terminal 5001 display.In some implementations, information to be pushed or its related information can include but not limited to following at least one respectively: pictorial information, audio-frequency information, video information or character information.
Step 502, client obtains above-mentioned image in 2 D code.
In the present embodiment, client 5002 can pass through the image acquisition mode acquisition image in 2 D code shown by terminal 5001 such as scanning.
Step 503, client, according to the result that above-mentioned image in 2 D code is resolved, sends to server and shows solicited message.
In the present embodiment, acquired image in 2 D code can be resolved by client 5002 further, to obtain the information that image in 2 D code comprises, and according to the result resolved, sends to server 5003 and shows solicited message.Wherein, this displaying solicited message can include the related information of terminal identity information and information to be pushed and/or the information to be pushed being resolved to.Such as, image in 2 D code can be resolved by client 5002 according to the decoding process corresponding with the coded system of image in 2 D code, thus obtaining the information that image in 2 D code comprises.
Step 504, server, according to above-mentioned displaying solicited message, sends information to be pushed to terminal.
In the present embodiment, after above-mentioned displaying solicited message is received by server 5003, server 5003 can according to the identity information showing the terminal comprised in solicited message determines to send information to be pushed to which terminal (such as terminal 5001), according to the information to be pushed showing in solicited message that the true directional terminals of related information of information to be pushed and/or the information to be pushed comprised sends, can also may thereby determine that obtaining the terminal 5001 of image in 2 D code to client 5002 sends information to be pushed.In some implementations, server 5003 can also include, according to the identity information that the ID of terminal 5001 generates, the key information that server 5003 generates according to the ID of terminal 5001.Server 5003 by key information to showing that solicited message is verified, can also obtain the ID of terminal 5001, and send information to be pushed according to ID to terminal 5001.
Step 505, the above-mentioned information to be pushed of terminal display.
In the present embodiment, terminal 5001 in response to receiving the information to be pushed that server 5003 is sent to, can show information to be pushed.
The information-pushing method of the present embodiment, server both can interact with terminal, again can be mutual with client, terminal primary responsibility is made to show, client primary responsibility generates and the displaying of transmission information to be pushed is asked, terminal and client produce contact by image in 2 D code, mutual by multiterminal, improve the effectiveness of information pushing.
With further reference to Fig. 6, it illustrates the device 600 of the information pushing of one embodiment of the application, this device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and this device specifically can apply to electronic equipment, for instance is displayed in the terminal of information.
As shown in Figure 6, the device 600 of information pushing can include display module 601 and display module 602.Wherein, display module 601 can configure for two-dimensional code display image, obtaining for client and resolve this image in 2 D code, wherein, this image in 2 D code can comprise the related information of identity information that server generates according to the ID of terminal and information to be pushed and/or information to be pushed；Display module 602 can configure in response to receiving the information to be pushed that server sends, show information to be pushed, wherein, the displaying solicited message that information to be pushed is sent to server according to the result that image in 2 D code is resolved according to client by server is sent, and shows that solicited message includes the related information of above-mentioned identity information and information to be pushed and/or information to be pushed.
All modules for recording in the information push-delivery apparatus 600 of terminal are corresponding with reference to each step in Fig. 2 method described.Thus, equally applicable for information push-delivery apparatus 600 and the module that wherein comprises above in association with the operation described for the information-pushing method for terminal described by Fig. 2 and feature, do not repeat them here.
With further reference to Fig. 7, it illustrates the device 700 of the information pushing of one embodiment of the application, this device embodiment is corresponding with the embodiment of the method shown in Fig. 3, this device specifically can apply to electronic equipment, for instance may be used for running in the client that the information pushing class including resolving image in 2 D code function is applied.
As it is shown in fig. 7, the device 700 of information pushing can include acquisition module 701 and sending module 702.Wherein, acquisition module 701 can configure the image in 2 D code for obtaining terminal demonstration, and wherein, this image in 2 D code can comprise the related information of identity information that server generates according to the ID of terminal and information to be pushed and/or information to be pushed；Sending module 702 can configure for according to the result that above-mentioned image in 2 D code is resolved, send to server and show solicited message, for server according to showing solicited message, information to be pushed is sent to terminal, wherein, show that solicited message includes the identity information of terminal and the related information of above-mentioned information to be pushed and/or information to be pushed.
All modules for recording in the information push-delivery apparatus 700 of client are corresponding with reference to each step in Fig. 3 method described.Thus, equally applicable for information push-delivery apparatus 700 and the module that wherein comprises above in association with the operation described for the information-pushing method for terminal described by Fig. 3 and feature, do not repeat them here.
With further reference to Fig. 8, it illustrates the device 800 of the information pushing of one embodiment of the application, this device embodiment is corresponding with the embodiment of the method shown in Fig. 4, this device specifically can apply to electronic equipment, for instance may be used for the terminal for showing provides in the background server supported with the information pushing class application including Quick Response Code analytical capabilities.
As shown in Figure 8, the device 800 of information pushing can include generation module 801 and sending module 802.Wherein, generation module 801 can configure the related information of identity information and information to be pushed and/or the information to be pushed generated for the ID according to terminal and generate image in 2 D code, for image in 2 D code described in terminal demonstration；The displaying solicited message that sending module 802 can configure for sending according to client sends information to be pushed to terminal, for terminal display information to be pushed, wherein, this displaying solicited message is sent according to the result that image in 2 D code is resolved by client, this image in 2 D code is obtained from terminal by client, and this displaying solicited message can include the related information of above-mentioned identity information and information to be pushed and/or information to be pushed.
All modules for recording in the information push-delivery apparatus 800 of client are corresponding with reference to each step in Fig. 4 method described.Thus, equally applicable for information push-delivery apparatus 800 and the module that wherein comprises above in association with the operation described for the information-pushing method for terminal described by Fig. 4 and feature, do not repeat them here.
It will be appreciated by those skilled in the art that, the device 600 of above-mentioned information pushing, the device 700 of information pushing, information pushing device 800 also include some other known features, such as processor, memorizer etc., embodiment of the disclosure in order to unnecessarily fuzzy, these known structures are not shown in Fig. 6, Fig. 7 phase Fig. 8.
With further reference to Fig. 9, it illustrates the information transmission system 900 according to one embodiment of the application.Wherein, information transmission system 900 can include terminal 910, client 920 and server 930.
It will be understood by those skilled in the art that the information transmission system 900 shown in Fig. 9 can be corresponding with the method for the information pushing shown in Fig. 5.Wherein, terminal 910 can include the information push-delivery apparatus 600 shown in Fig. 6, and client 920 can include the information push-delivery apparatus 700 shown in Fig. 7, and server 930 can include the information push-delivery apparatus 800 shown in Fig. 8.Thus, equally applicable for information transmission system 900 and the module that wherein comprises above in association with the operation described for information-pushing method described by Fig. 5 and feature, do not repeat them here.
Below with reference to Figure 10, it illustrates the structural representation of the computer system 1000 being suitable to the electronic equipment for realizing the embodiment of the present application.
As shown in Figure 10, computer system 1000 includes CPU (CPU) 1001, its can according to the program being stored in read only memory (ROM) 1002 or from storage part 608 be loaded into the program random access storage device (RAM) 1003 and perform various suitable action and process.In RAM1003, also storage has system 1000 to operate required various programs and data.CPU1001, ROM1002 and RAM1003 are connected with each other by bus 1004.Input/output (I/O) interface 1005 is also connected to bus 1004.
It is connected to I/O interface 1005: include the importation 1006 of keyboard, mouse etc. with lower component；Output part 1007 including such as cathode ray tube (CRT), liquid crystal display (LCD) etc. and speaker etc.；Storage part 1008 including hard disk etc.；And include the communications portion 1009 of the NIC of such as LAN card, modem etc..Communications portion 1009 performs communication process via the network of such as the Internet.Driver 1010 is connected to I/O interface 1005 also according to needs.Detachable media 1011, such as disk, CD, magneto-optic disk, semiconductor memory etc., be arranged in driver 1010 as required, in order to the computer program read from it is mounted into storage part 1008 as required.
Especially, according to embodiments herein, the process described above with reference to flow chart may be implemented as computer software programs.Such as, embodiments herein includes a kind of computer program, and it includes the computer program being tangibly embodied on machine readable media, and described computer program comprises the program code for performing the method shown in flow chart.In such embodiments, this computer program can pass through communications portion 1009 and be downloaded and installed from network, and/or is mounted from detachable media 1011.
Unit involved in the embodiment of the present application can be realized by the mode of software, it is also possible to is realized by the mode of hardware.Described module can also be arranged within a processor, for instance, it is possible to it is described as: a kind of processor includes display module and display module.Wherein the title of these modules is not intended that the restriction to this module itself under certain conditions, for instance, display module is also described as " configuration is for the module of two-dimensional code display image ".
As on the other hand, present invention also provides a kind of computer-readable recording medium, this computer-readable recording medium can be the computer-readable recording medium comprised in device described in above-described embodiment；Can also be individualism, be unkitted the computer-readable recording medium allocating in terminal.Described computer-readable recording medium storage has one or more than one program, when described program is performed by one or more than one processor, make described equipment: two-dimensional code display image, obtain for client and resolve described image in 2 D code, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of terminal and information to be pushed and/or information to be pushed；In response to receiving the information to be pushed that described server sends, show described information to be pushed, wherein, the displaying solicited message that described information to be pushed is sent according to described user end to server by described server is sent, described displaying solicited message is sent to described server according to the result that described image in 2 D code is resolved by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
Or making described equipment: obtain the image in 2 D code of terminal demonstration, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed and/or information to be pushed；According to the result that described image in 2 D code is resolved, send to described server and show solicited message, for described server according to described displaying solicited message, information to be pushed is sent to described terminal, wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
Or make described equipment: the related information of the identity information generated according to the ID of terminal and information to be pushed and/or information to be pushed generates image in 2 D code, for image in 2 D code described in described terminal demonstration；Information to be pushed is sent to described terminal according to the displaying solicited message that client sends, for information to be pushed described in described terminal display, wherein, described displaying solicited message is sent according to the result that described image in 2 D code is resolved by described client, described image in 2 D code is obtained from described terminal by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Skilled artisan would appreciate that, invention scope involved in the application, it is not limited to the technical scheme of the particular combination of above-mentioned technical characteristic, when also should be encompassed in without departing from described inventive concept simultaneously, other technical scheme being carried out combination in any by above-mentioned technical characteristic or its equivalent feature and being formed.Such as features described above and (but not limited to) disclosed herein have the technical characteristic of similar functions and replace mutually and the technical scheme that formed.
Claims (19)
1. the method for an information pushing, it is characterised in that described method includes:
Two-dimensional code display image, obtains for client and resolves described image in 2 D code, and wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of terminal and information to be pushed and/or information to be pushed；
In response to receiving the information to be pushed that described server sends, show described information to be pushed, wherein, the displaying solicited message that described information to be pushed is sent according to described user end to server by described server is sent, described displaying solicited message is sent to described server according to the result that described image in 2 D code is resolved by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
2. method according to claim 1, it is characterised in that described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
3. the method for an information pushing, it is characterised in that described method includes:
Obtaining the image in 2 D code of terminal demonstration, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed and/or information to be pushed；
According to the result that described image in 2 D code is resolved, send to described server and show solicited message, for described server according to described displaying solicited message, information to be pushed is sent to described terminal, wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
4. method according to claim 3, it is characterised in that described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
5. the method for an information pushing, it is characterised in that described method includes:
Identity information and the related information of information to be pushed and/or information to be pushed that ID according to terminal generates generate image in 2 D code, for image in 2 D code described in described terminal demonstration；
Information to be pushed is sent to described terminal according to the displaying solicited message that client sends, for information to be pushed described in described terminal display, wherein, described displaying solicited message is sent according to the result that described image in 2 D code is resolved by described client, described image in 2 D code is obtained from described terminal by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
6. method according to claim 5, it is characterised in that described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
7. method according to claim 5, it is characterised in that described identity information includes the key information that described server generates according to the ID of described terminal；And
Described method also includes:
By described key information, described displaying solicited message is verified, obtains the ID of described terminal；
Information to be pushed is sent to described terminal according to described ID.
8. the method for an information pushing, it is characterised in that described method includes:
Terminal demonstration image in 2 D code, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed and/or information to be pushed；
Client obtains described image in 2 D code；
Client, according to the result that described image in 2 D code is resolved, sends to server and shows solicited message, and wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information；
Described server, according to described displaying solicited message, sends information to be pushed to described terminal；
Information to be pushed described in described terminal display.
9. method according to claim 8, it is characterised in that described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
10. method according to claim 8, it is characterised in that described identity information includes the key information that described server generates according to the ID of described terminal；And
Described server, according to described displaying solicited message, sends information to be pushed to described terminal and includes:
Described displaying solicited message is verified by described server by described key information, obtains the ID of described terminal；
Described server sends information to be pushed according to described ID to described terminal.
11. the device of an information pushing, it is characterised in that described device includes:
Display module, configuration is for two-dimensional code display image, obtaining for client and resolve described image in 2 D code, wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of terminal and information to be pushed and/or information to be pushed；
Display module, configuration is in response to receiving the information to be pushed that described server sends, show described information to be pushed, wherein, the displaying solicited message that described information to be pushed is sent according to described user end to server by described server is sent, described displaying solicited message is sent to described server according to the result that described image in 2 D code is resolved by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
12. device according to claim 11, it is characterised in that described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
13. the device of an information pushing, it is characterised in that described device includes:
Acquisition module, configuration is for obtaining the image in 2 D code of terminal demonstration, and wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed and/or information to be pushed；
Sending module, configuration is for according to the result that described image in 2 D code is resolved, send to described server and show solicited message, for described server according to described displaying solicited message, information to be pushed is sent to described terminal, wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
14. device according to claim 13, it is characterised in that described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
15. the device of an information pushing, it is characterised in that described device includes:
Generation module, the configuration identity information for generating according to the ID of described terminal, and the related information of information to be pushed and/or information to be pushed generate image in 2 D code, for image in 2 D code described in described terminal demonstration；
Sending module, configuration sends information to be pushed for the displaying solicited message sent according to client to described terminal, for information to be pushed described in described terminal display, wherein, described displaying solicited message is sent according to the result that described image in 2 D code is resolved by described client, described image in 2 D code is obtained from described terminal by described client, and described displaying solicited message includes described identity information and described information to be pushed and/or described related information.
16. device according to claim 15, it is characterised in that described information to be pushed or described related information include following at least one: pictorial information, audio-frequency information, video information or character information.
17. device according to claim 15, it is characterised in that described identity information includes the key information that described server generates according to the ID of described terminal；And
Described device also includes:
Acquiring unit, is configured to described key information and described displaying solicited message is verified, obtain the ID of described terminal；
Transmitting element, configuration is for sending information to be pushed according to described ID to described terminal.
18. a system for information pushing, including terminal, client and server, it is characterised in that
The configuration of described terminal is for two-dimensional code display image, and wherein, described image in 2 D code comprises the related information of identity information that server generates according to the ID of described terminal and information to be pushed or information to be pushed；
The configuration of described client is used for obtaining described image in 2 D code；
Described client also configures that wherein, described displaying solicited message includes described identity information and described information to be pushed and/or described related information for according to the result that described image in 2 D code is resolved, sending to server and show solicited message；
Described server configures is for according to described displaying solicited message, sending information to be pushed to described terminal；
Described terminal also configures that for showing described information to be pushed.
19. method according to claim 18, it is characterised in that described identity information includes the key information that described server generates according to the ID of described terminal；And
Described server configures further and is used for:
By described key information, described displaying solicited message is verified, obtains the ID of described terminal；
Information to be pushed is sent to described terminal according to described ID.
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