This is an incredibly shortsighted / insular perspective. We live in a world where conservative orthodox Jews (e.g. Ben Shapiro) are called Nazi's and conservative Black folks (Larry Elder) are being called white supremacists, simply for being conservative. Likewise, progressives and other left leaning individuals that dare utter criticism of the left are met with the milder insult of being called conservative (e.g. Tim Pool, Glenn Greenwald, Bill Maher). People are deliberately shifting the overton window to a ridiculous degree and the scary thing is that they are getting away with it.
I can imagine a lot of regular conservatives worry about censorship and may find Epik to be a safer bet than, say, Google who blocks pro-life ads . I can understand that maybe from your perspective (assuming you're left leaning) you are not aware of how hostile society has become to mainstream conservatism, but you should try to see things from the perspective of a regular conservative who sees prominent mainstream conservatives being slandered, lied about, and cancelled all around them.
Aside from that, Epik did have a few differentiating features like offering single purchase lifetime Domain ownership that I haven't seen elsewhere, which by itself could be sufficient motivation for people to host with them, without the necessarily knowing anything about potential controversy surrounding the business.