Water quality standards and a limited water supply have dramatically restricted the expansion of ... more Water quality standards and a limited water supply have dramatically restricted the expansion of the U.S. trout industry. Faced with production rmbictions, producers have turned to value-added products to strengthen the economic growth of the industry. In the near fhture, trout steaks could surface in retail outlets as a new revenue source for the mature trout industry. A telephone survey of consumers in Chicago and Los Angeles was conducted by the University of Idaho in the spring of 1997 to determine consumer preferences for trout steaks and, ultimately, to determine the viability of this product form. Using a probit analysis, fresh trout steaks were found to be more popular than frozen trout steaks. Consumers that oxldbited significantly higher prefwence for fresh trout steaks were Hispanic, had high schooI education (or less), andlor believed that trout was less expensive than other meats. Chicago respondents and individuals with an urban background tended to display a higherpre...
The International Food and Agribusiness Management Review, 2010
The paper analyzes factors influencing the growth of the number of dairy product manufacturing es... more The paper analyzes factors influencing the growth of the number of dairy product manufacturing establishments in the United States. We hypothesize that the growth pattern is affected by the size of the establishments. The empirical findings presented in the paper suggest that the growth of the number of small-size dairy product manufacturing establishments is strongly affected by the proximity of both input and output markets as well as by the presence of competition from medium-large-size establishments. In contrast, the growth of the number of medium-large-size establishments is affected by the proximity of the input market and the absence of competition from small-size establishments. The proximity of the output market does not seem to have a strong effect on the growth of the number of medium-large-size establishments.
Many commercial wineries produce a dual product: commercial wine and wine tourism. Since Idaho wi... more Many commercial wineries produce a dual product: commercial wine and wine tourism. Since Idaho wineries charge no entry price, wine tourism demand can only be ascertained with a shadow price for winery visitation. Demand for wine tourism visits for Canyon County in southern Idaho was estimated using the travel cost method. Trip demand was inelastic (-0.4 to-0.6) with respect to own price. The average value of Canyon County wine tourism ranged from $6 to $12 per person per trip, depending upon the assumed opportunity cost of travel time. Elasticities of tastes and preferences, closely related goods, and income were estimated with a view to understanding the market for Idaho’s emerging wine tourism industry. Key words: travel cost model, wine tourism, wine marketing
Survey data from 3 11 garden centers, landscapers, and combined garden center/landscaping firms i... more Survey data from 3 11 garden centers, landscapers, and combined garden center/landscaping firms in selected western United States trade centers were analyzed. Results identified important product and service attributes used in respondent decisions to purchase nursery stock. In general, product characteristics were ranked higher than supplier services. The highest-ranked product characteristics included plants free of insects and disease, properly dug and handled container or balled and burlapped stock, properly dug and handled bare root stock, and plants available when needed. However, several additional product characteristics received high rankings. The highest-ranked service was supplier knowledgeable about plant materials. A χ2 analysis was conducted to segment this market on the basis of firm size, business type, and geographic location. Results indicated there were limited between-group differences to use in segmenting the market on the basis of size, business type, or location.
Water quality standards and a limited water supply have dramatically restricted the expansion of ... more Water quality standards and a limited water supply have dramatically restricted the expansion of the U.S. trout industry. Faced with production rmbictions, producers have turned to value-added products to strengthen the economic growth of the industry. In the near fhture, trout steaks could surface in retail outlets as a new revenue source for the mature trout industry. A telephone survey of consumers in Chicago and Los Angeles was conducted by the University of Idaho in the spring of 1997 to determine consumer preferences for trout steaks and, ultimately, to determine the viability of this product form. Using a probit analysis, fresh trout steaks were found to be more popular than frozen trout steaks. Consumers that oxldbited significantly higher prefwence for fresh trout steaks were Hispanic, had high schooI education (or less), andlor believed that trout was less expensive than other meats. Chicago respondents and individuals with an urban background tended to display a higherpre...
The International Food and Agribusiness Management Review, 2010
The paper analyzes factors influencing the growth of the number of dairy product manufacturing es... more The paper analyzes factors influencing the growth of the number of dairy product manufacturing establishments in the United States. We hypothesize that the growth pattern is affected by the size of the establishments. The empirical findings presented in the paper suggest that the growth of the number of small-size dairy product manufacturing establishments is strongly affected by the proximity of both input and output markets as well as by the presence of competition from medium-large-size establishments. In contrast, the growth of the number of medium-large-size establishments is affected by the proximity of the input market and the absence of competition from small-size establishments. The proximity of the output market does not seem to have a strong effect on the growth of the number of medium-large-size establishments.
Many commercial wineries produce a dual product: commercial wine and wine tourism. Since Idaho wi... more Many commercial wineries produce a dual product: commercial wine and wine tourism. Since Idaho wineries charge no entry price, wine tourism demand can only be ascertained with a shadow price for winery visitation. Demand for wine tourism visits for Canyon County in southern Idaho was estimated using the travel cost method. Trip demand was inelastic (-0.4 to-0.6) with respect to own price. The average value of Canyon County wine tourism ranged from $6 to $12 per person per trip, depending upon the assumed opportunity cost of travel time. Elasticities of tastes and preferences, closely related goods, and income were estimated with a view to understanding the market for Idaho’s emerging wine tourism industry. Key words: travel cost model, wine tourism, wine marketing
Survey data from 3 11 garden centers, landscapers, and combined garden center/landscaping firms i... more Survey data from 3 11 garden centers, landscapers, and combined garden center/landscaping firms in selected western United States trade centers were analyzed. Results identified important product and service attributes used in respondent decisions to purchase nursery stock. In general, product characteristics were ranked higher than supplier services. The highest-ranked product characteristics included plants free of insects and disease, properly dug and handled container or balled and burlapped stock, properly dug and handled bare root stock, and plants available when needed. However, several additional product characteristics received high rankings. The highest-ranked service was supplier knowledgeable about plant materials. A χ2 analysis was conducted to segment this market on the basis of firm size, business type, and geographic location. Results indicated there were limited between-group differences to use in segmenting the market on the basis of size, business type, or location.
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