Bosko Milekic – Medium

Bosko Milekic

Bosko Milekic

Box Number 5

After three and a half years since the acquisition of AdGear by Samsung Electronics, yesterday was my last day at Samsung Ads. I founded…

Nov 1, 2019

Box Number 5

Nov 1, 2019

Bosko Milekic

Programmatic Connected TV Advertising

A Connected TV (CTV) is a television set that is connected to the Internet natively, such as a Smart TV, or via an external device like a…

Dec 31, 2017

Programmatic Connected TV Advertising

Dec 31, 2017

Bosko Milekic

2016 snippets in review

I don’t really believe in astrology, but I’ve had a few people tell me that 2016 was the year of the Libra, supposedly a…

Jan 14, 2017

2016 snippets in review

Jan 14, 2017

Bosko Milekic

Adtech and Engineering

Even though internet advertising has its problems, it hasn’t dismayed some of the brightest engineers from working in adtech.

May 20, 2016

Adtech and Engineering

May 20, 2016

Bosko Milekic

Why We Need Traceability in Internet Advertising

In practise, so much of the fight against fraud depends on ad tech vendors and marketplaces taking responsibility for the transactions they…

Jun 7, 2015

Why We Need Traceability in Internet Advertising

Jun 7, 2015

Bosko Milekic

Branding and media planning in the programmatic wild

As an advertising technology provider I spend most of my time helping businesses connect brands with consumers through digital media. With…

Mar 3, 2015

Branding and media planning in the programmatic wild

Mar 3, 2015

Bosko Milekic

Ad Operations is still underappreciated

Every time I learn about an exhausted ad ops person leaving a media agency, I always wonder why. Yet few in ad tech write about it, at…

Jan 23, 2015

Jan 23, 2015

Bosko Milekic

Bosko Milekic

CTO & co-founder of Optable.co (previously: AdGear, Samsung Ads). Father, husband, brother, son, occasional sailor. Wrote too many long Emails and now I’m here.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams