Papers by Nabil Iqbal
All businesses have three main elements, which are Input, processing and output. These three word... more All businesses have three main elements, which are Input, processing and output. These three words sound very easy but the way the first two are done determines the third which is the most crucial element of the business. The way first two elements should be carried out is called operations management. Slack, Chambers and Johnston ( 2001,p.775) defines operations management as the activities, decisions and responsibilities of managing the production and delivery of products and services. How all operations should be managed is called strategy management. Organisations try their best to minimize their cost to earn more profit, and the only way this can be done is by effective management of operations. In the further discussions we shall see how an organisation's operations add value to the delivery of the goods and services.
The purpose of this assignment is to learn about franchising, which the most popular market entry... more The purpose of this assignment is to learn about franchising, which the most popular market entry strategy in contemporary business. This report includes the advantages and problems that organisations face while franchising and the report reflects on the pros and cons from the perception of both the franchisor and the franchisee. This report also focuses on the McDonald's franchises in Japan and how they have been successfully dominating the Japanese market and earning more revenues for McDonald's.
According to Kotler (2003, p.15) 'The marketer's task is to build a marketing program or plan to ... more According to Kotler (2003, p.15) 'The marketer's task is to build a marketing program or plan to achieve the company's desired objectives. The marketing program consists of numerous decisions on the mix of marketing tools to use. 'Proper marketing leads to better profit.
One of the most crucial factors which enhance the sustainability of an organisation is its human ... more One of the most crucial factors which enhance the sustainability of an organisation is its human resources. Employee productivity affects the overall performance of an organisation. In order to enhance the job security, employees form unions who collective negotiate issues such as wages
The report at hand manifests an in-depth analysis of the financial statements of Marico Banglades... more The report at hand manifests an in-depth analysis of the financial statements of Marico Bangladesh Limited. Marico Bangladesh Limited is a company that caters to the fast moving consumer goods (FMCG) segment of the market of Bangladesh.
This assignment is about the impact of international environment on the marketing research plan. ... more This assignment is about the impact of international environment on the marketing research plan. The external environment, such as marketing environment, economic environment, political environment, technological environment and socio-cultural environment, varies from country to country. These factors affect the marketing research plan compelling it to customize according to the need of the foreign country. Japan has been chosen to illustrate the differences in the marketing research plan, more accurately. This assignment also includes the changes required in the marketing research methodology, due to the external environmental factors, while conducting marketing research in Japan.
The purpose of this assignment is to learn about strategy, strategic management, the levels of st... more The purpose of this assignment is to learn about strategy, strategic management, the levels of strategy and the considerations that should be made before crafting the perfect strategy. In order to learn about these topics, various perceptions of authors such as Richard Whittington and Henry Mintzberg has been analyzed critically in order to check its synchronization with contemporary strategic issues. This assignment includes comparisons between the ten schools of strategic formulation recommended by Mintzberg which consist of three prescriptive and seven descriptive schools. Four perspectives towards strategy suggested by Richard Whittington is also included in this assignments. Analysis has shown that review of these topics is necessary in order to craft a perfect strategy as diverse ideas might emerge from the employees of an organisation, and one of them could be the one that would completely change the future of the company and take it to a very high level.
Thesis Chapters by Nabil Iqbal
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Papers by Nabil Iqbal
Thesis Chapters by Nabil Iqbal