Construct informative annual report designs in minutes

Keep your reports on point. You should include some general corporate information but mainly focus on highlighting the operational activities and financial health of your company. It’s important to start with your goals and targets to put your results in context. You want your stakeholders to get the information they need to make an investment decision. Financial statements are indispensable in a report (e.g., balance sheet, income, and cash flow). Finally, you want to end by summarizing the main points of the report and outlining a vision for the next quarter and beyond.

It’s really up to you, and the answer will be different for every business. You can’t go wrong using the fiscal year as your calendar. Try sending out a quarterly report or an annual report. Another good time to publish a report is following a major product launch or marketing initiative. The purpose of any report is to let stakeholders know how your business is performing. A good time to do that is after a new product has had time to connect with the market and show some results.

When you create a report online, your options for creative assets are practically limitless, so don’t be afraid to experiment! That said, there are a few design best practices to keep in mind to make your report as visually engaging as possible. Think about how you can show not tell. This means including charts, images, infographics, videos, and other visuals. It’s also important to get the style basics right. Make sure to be consistent in style, font, and background. Color can be helpful, but sometimes less is more.