Hotplate - June 2024

PHOTOS FROM THE AWARDS NIGHT AND ASSESSMENT DAY

RECEPTIONIST AWARDS BUSINESS OUTLOOK

THE WINNERS HAVE BEEN ANNOUNCED. SEE OUR 6-PAGE PHOTO SPECIAL.

P. 10

LAUNCH OF HOTELS 2024 REPORT

P. 28

MEMBER NEWS

Celebrations and refurbishments from members across the country.

P. 6-9

CHOICE FOR CHILDREN

Our campaign with the Food Standards Agency to improve children’s menu options.

P. 18-19

HOTEL HEROES

Photos of the fifteen hotel heroes for 2024, celebrating 25 years of the Federation.

P. 16-17

TIPPING CODE

Navigating the new code of practice.

P. 30

HOTPLATE

Northern Ireland Hotels Federation

The McCune Building, 1 Shore Road

Belfast BT15 3PG

Tel: 028 9077 6635 Web: nihf.co.uk

Email: [email protected]

PRESIDENT’S MESSAGE

After a busy spring and long winter, summer is finally here and as I write the sun is even shining! I am coming to the end of my term as president of the NIHF and cannot believe that almost two years has passed since I took up office.

The return of the Executive has galvanised interest in Northern Ireland with a real focus on economic recovery. The NIHF was delighted to welcome Economy Minister, Deirdre Hargey MLA, to speak at a member networking breakfast in the Crowne Plaza. The Minister outlined the Executives’ commitment to the sector along with the department’s plans to support and grow tourism.

There appears to be an understanding of what this sector can contribute as well as its potential and a willingness to support and provide meaningful interventions. The four economic pillars which have been laid out will underpin future policy and the NIHF is confident that with support, the hotel, tourism, and wider hospitality sector can play a pivotal role in realising this economic vision. Hotels have the capacity to foster better jobs, enhance productivity, and ensure regional balance through continued hotel development across Northern Ireland. Sustainability and respect for the planet are firmly on the hotel agenda, integral to our vision for a successful future. We

look forward to working with the department on delivering this vision.

This year’s calendar of events has been a hectic one as the Federation is celebrating its twentyfifth anniversary in 2024. To mark this achievement, we recognised hotel heroes in the industry. It was lovely to see fifteen fantastic people from such diverse roles in The Observatory at Grand Central Hotel in April to acknowledge their contribution to the industry.

There was also a coming together of former board members, patrons, past presidents, and those who helped found the organisation at a celebratory dinner in The Piano Bar Restaurant at the Europa Hotel. This anniversary is a real milestone for the organisation and only made possible by collaboration within the hotel profession, contributions from suppliers and the wider industry and the dedication of members. I would like to thank all those involved for their support over the years and their part in making the NIHF the respected organisation it is today.

The NIHF annual Golf Day took place in the DoubleTree by Hilton Templepatrick on what turned into a glorious sunny day. Old rivalries were renewed, battles were fought, and a great day was had by all.

People have been the theme of my presidency and there has

HOSPITALITY EXCHANGE

The Federation has announced the dates for Hospitality Exchange 2024. The leading conference for everyone in hospitality will take place on Tuesday 15th and Wednesday 16th October 2024 in the Crowne Plaza Belfast.

been great support for this year’s Receptionist Awards. A record entry in 2024 and congratulations to all the winners who enjoyed a superb gala evening in the Killyhevlin Lakeside Hotel and Lodges. We will continue to celebrate our people throughout the remainder of our anniversary year.

Hospitality Exchange, our flagship event, will take place on 15th & 16th October 2024 in the Crowne Plaza Hotel; please save this date and join us for an informative and inspirational two days with the opportunities to meet up with industry friends and make new connections. I wish you all a busy and profitable summer and hope the sun will continue to shine.

Thank you for your support.

PARTY LIKE IT’S 1999

JANICE REFLECTS ON THE CHANGES SINCE 1999 AS WE CELEBRATE 25 YEARS

It’s 1999 and the Northern Ireland Hotels Federation has just been formed after a group of hoteliers came together and were keen to create an organisation that would represent their views, lobby for a better business framework and promote the local hotel sector. Tony Blair was Prime Minister; inflation was at 1.54% with interest rates of 5.25%. It was also the year when the Executive was formed, David Trimble (UUP) and Seamus Mallon (SDLP) having been nominated and elected First Minister and deputy First Minister designates respectively in 1998. Eventually, on 2nd December 1999, power was devolved, and they formally took office as joint heads of the Northern Ireland Executive.

Some twenty-five years later, we are on the brink of a general election which has been announced for the 4th of July 2024, the Executive has returned and inflation has started to fall. There are currently 143 hotels in Northern Ireland with 9,646 bedrooms, double the number in market in 1999. Hotel development remains a hot topic with 9 projects on site, a further 5 imminent and over 70 projects in the overall mix. Heady times indeed and something that I do not believe anyone would have predicted when the NIHF was formed.

Tourism is being talked about and recognised as an important

economic driver. The return of the Executive, has seen a new Economic vision, set out by Economy Minister, Conor Murphy MLA in February and being carried forward by his interim replacement Deirdre Hargey MLA, this sets out four objectives:

• Good jobs

• Regional balance Regional balance

• Productivity

• Reducing Carbon Emissions

At the NIHF member breakfast, it was reassuring to hear Minister Hargey speak so positively about hotels, tourism and the wider hospitality sector recognising the contribution it can make to the realisation of this vision. More importantly stating a commitment to seeking a VAT reduction, exploring the provision of support for development and looking at addressing skills and staffing shortages through academies and other specific industry focused interventions.

The NIHF believes that hotels can play a pivotal role in the realisation of this vision. New projects, expansions and acquisitions are well underway creating jobs in every region. It is not simply the hotel itself that provides direct employment during construction and operationally once it is built. Hotel businesses provide employment and bring economic benefits, indirectly and induced

benefits brought by buying local produce, engaging local services and supporting local infrastructure. The type of jobs the sector provides are varied with something for everyone in a profession that offers lifelong learning, the opportunity to progress along an attractive and well-paid career thus increasing productivity.

Sustainability is part of the success of the hotel industry and is a firm fixture of the industry’s agenda. Business have either added carbon reducing processes and energy solutions to their business or are in the process of doing so. The new all island sustainability mark will expedite this process as hotels seek a responsible and cost-effective solution to energy and service provision. This will go some way to reducing carbon emissions and achieving net zero by 2050.

Hotels have much to offer and realising the full potential of the sector will be all the easier with support from the Executive and the opportunity to work in collaboration in the future. It’s been an interesting journey over the last twenty-five years with lots more adventures to come.

MEMBER BREAKFAST

FEDERATION CONTINUES CELEBRATIONS

The Federation was honoured to host Department for the Economy Minister, Deirdre Hargey MLA, at a special member breakfast held on 16th May 2024 at the Crowne Plaza Belfast. This event brought together prominent figures from the hotel, accommodation, supplier, tourism, and hospitality sectors.

Eddie McKeever, President of Northern Ireland Hotels Federation, said: “I am delighted to welcome Economy Minister Deirdre Hargey to address our members today, and we appreciate her ongoing interest and support for our sector. As we celebrate the NIHF’s twenty-fifth anniversary in 2024, it’s remarkable to reflect on the hotel sector’s growth, having doubled in size since 1999 and invested over one and a

half billion pounds.

“We believe there is significant untapped potential with the right support and a favourable business climate. Currently, we have nine projects underway, with more on the horizon. We are particularly interested in the Minister’s four economic pillars and are confident that with support, the hotel, tourism, and wider hospitality sector can play a pivotal role in realising her economic vision. This sector has the capacity to foster good jobs, enhance productivity, and ensure regional balance through continued hotel development across Northern Ireland. Sustainability and respect for the planet are firmly on the hotel agenda, integral to our vision for a successful future.”

Minister Deirdre Hargey said: “This celebration of the Federation’s 25th anniversary takes place at a time when our hotel industry is going from strength to strength. Recent statistics have shown that overnight trips made by people from the south to the north have increased by 50% from 2022 to 2023.

“Our task now is to build upon this success. It is also important that this growth is directed in a way that supports the Economic Vision set out by Minister Murphy. With over half of the jobs provided by hoteliers located outside of Belfast, the hotel industry is key to promoting regional balance. My department must also support hotels to meet our climate change obligations.”

GALGORM

»Galgorm has launched Forest Dens. Tucked away in the peaceful heart of Galgorm Wood, each one has a private sauna, wood-fired bath and outdoor shower. Other features include an indoor kitchenette, BBQ facilities, outdoor seating and a fire pit.

NIHF MEMBER NEWS

AC HOTEL BELFAST

The AC Hotel Belfast by Marriott celebrated its 6th Birthday with Tapas on The Terrace and a special visit from celebrity chef JeanChristophe Novelli.

Paula Stuart, General Manager, said: “As we celebrate six years of providing excellent hospitality, we are thrilled to welcome back awardwinning Chef Jean-Christophe Novelli to our venue. The traditional symbol for a sixth anniversary is iron, representing strength and durability, and this symbolism is not lost on us. The hotel has cemented itself in Belfast’s skyline and here we are six years on ensuring our guests, old and new, can enjoy a distinctive dining experience.”

GROUP

The Beannchor group celebrated the long service of over 70 staff that have been with the company for at least 10 years.

Founded over 30 years ago, Beannchor’s diverse portfolio includes The Merchant Hotel and Bullitt, Belfast venues, The National, The Dirty Onion, The Second Fiddle, and Ulster Sports Club, 10 Little Wing Pizzerias, as well as Jennie Watts in Bangor, and The Hillside in Hillsborough. The group’s next project will see Beannchor venture south, with planning under way for the development of a new Bullitt hotel and a range of new hospitality venues in Dublin, on the city’s vibrant Capel Street.

Killeavy Castle Estate has been named Sustainable Hospitality & Tourism Business of the Year at the prestigious Business Eye Sustainability Awards.

Mick and Robin Boyle, Owners at Killeavy Castle Estate commented, “We are thrilled and honoured to receive this award. At Killeavy Castle Estate, sustainability is a core value that guides everything we do. From our day-to-day operations to our conservation efforts and our farmto- fork ethos, we are committed to championing eco-tourism and preserving our natural heritage while creating meaningful experiences for our guests.”

THE BEDFORD HOTEL

» Focus Hotels has secured the management contract for the Bedford Hotel in Belfast. Formerly being developed as the George Best Hotel, the Scottish Mutual Building will be transformed into a luxurious, five-star hotel, set to open in 2025.

Bishop’s Gate Hotel has been named as one of the best places to stay in Tripadvisor’s 2024 Travellers’ Choice Hotels Awards. Appearing as a new entry to the Best of the Best category, Bishop’s Gate has been listed as No. 19 in the prestigious Top Hotels in the UK, behind the likes of The Resident in Covent Garden and The Chesterfield in Mayfair.

Managing Director Ciaran O’Neill, says: “When you look at the locations and names of the hotels featured on this list, it is a great statement of confidence in the City’s hotel offering and an endorsement of the commitment and effort by everyone involved.

Killyhevlin Lakeside Hotel has celebrated some of its longest serving team members with a special event, attended by over 40 members of staff who combined have achieved 780 years of service.

The directors and management held a champagne reception and dinner to celebrate long serving staff members who have each been employed for over 10 years. Guests at the ceremony were presented with a goodie bag including a personalised long service plaque and professional photo taken on the evening.

The hotel currently employs over 170 staff.

Belmore Court & Motel has been honoured with the prestigious Green Tourism Silver Award. This accolade not only celebrates the motel’s dedication to green initiatives but also marks it as the only major accommodation in Fermanagh to earn such a certification, setting a new standard in the local hospitality industry for eco-friendly practices. Belmore has made significant investments in electric vehicle infrastructure, offering public and guest access to five electric vehicle chargers, including the fastest charger in the West. The sustainability efforts extend to water and energy conservation, with numerous schemes in place to minimise environmental impact. Looking forward, the motel has outlined an ambitious plan to become carbon neutral by 2030.

IBIS COLERAINE

Ibis Coleraine has completed a £1m refit including guest bedrooms and the hotel’s reception to the ibis ‘Plaza’ brand design. They now offer family rooms which provide a double bed and two single beds, and king rooms with extra-large beds. All rooms are air-conditioned and include fast wi-fi and the latest USB-c charging sockets.

MORE MEMBER NEWS

GRAND CENTRAL HOTEL

One of Northern Ireland’s leading chefs is hoping to inspire the talent of the future thanks to a new training programme aimed at elevating the reputation of a career in the culinary industry.

Damian Tumilty grew up watching Gordon Ramsey, Ready Steady Cook and was the only boy in his home economics class and 30 years later, he is the Executive Head Chef at the 5-star Grand Central Hotel.

Now, along with the Executive Head Chefs across Hastings Hotels, he has developed a new entry-level training programme with a focus on innovation and creativity, tailored to chefs who want to start their career in culinary excellence.

Damian Tumilty said: “Northern Ireland has a rich heritage of chefing talent, however in recent years it is fair to say that less young people are choosing it as a career and Hastings Hotels is on a mission to change that. It is true that being a chef is a demanding role, and it’s not for the faint-hearted, however it is also hugely rewarding and enables you to gain a huge array of skills, for use on the job and throughout life. It’s our hope, that by encouraging and supporting the younger generation to explore a career as a chef, that we can open them up to all the limitless opportunities that lie ahead.”

International star, Nathan Carter has been appointed as Lough Erne Resort’s first brand ambassador.

The country star who, although born in Liverpool, has strong Fermanagh roots, will assist in the promotion of the luxury resort as part of the new partnership.

Lough Erne Resort General Manager, Gareth Byrne, said he was delighted Nathan had agreed to accept the resort’s invitation to become brand ambassador.

“Nathan is well known to so many in the Fermanagh region, but is a massive international artist, so we’re thrilled he has agreed to support us in sharing everything that’s great about this wonderful resort. Nathan is a former owner of one of the private residences within the resort and has been a regular visitor for many years, enjoying our golf, spa and dining facilities with friends and family, so this is a great natural fit.”

Nathan said, “Many will know that I have been a huge fan of Lough Erne Resort for a long time. It’s a unique luxury location, nestled on its own private peninsula, where guests can enjoy the world-renowned Fermanagh welcome, fantastic golf, worldclass food, and the most amazing spa. I’m really looking forward to spending more time with the great team there.”

MERCHANT HOTEL

The Merchant Hotel has revealed its latest Afternoon Tea edition. The ‘Land of the Rising Sun’ Afternoon Tea takes influence from the sweet, sour, bitter and umami flavours typically found in Japanese cooking. Head Pastry Chef Sarah-Jade Jamison’s concept features three delicately crafted highlights, each containing a host of unique taste combinations and ingredients.

Hastings Hotels has partnered with SD Bell & Co in East Belfast to create a specially roasted 100% Arabica blend for the group’s six properties.

The launch of the brew comes with a new supply agreement with Henderson Foodservice to continue its long standing coffee relationship which spans eight years. The group has invested in new top of the range equipment, including a bean to cup machine which enables breakfast guests across the six hotels to self-serve both specialty coffees and hot chocolates.

Rewarding the best receptionists.

RECEPTIONIST WINNERS

GLITTERING EVENING IN KILLYHEVLIN HOTEL TO RECOGNISE RECEPTIONISTS

The winners of the 2024 NIHF Receptionist Awards have been revealed. After months of deliberation, the awards were announced by compere, Pamela Ballantine, at a glittering awards ceremony on 22nd May in the Killyhevlin Lakeside Hotel & Lodges.

The high volume of entries from receptionists across Northern Ireland lends itself to the immense talent and skill within the profession, as well as the high esteem in which the Awards are held.

A staggering 81 entries were received for the competition, which is organised by the Federation and is now in its 18th year.

The competition has three award categories: Reception Team of the Year, Most Promising Receptionist and Receptionist of the Year.

The winner of the team category is determined by a mystery shopping process, while individuals competing for the receptionist of the year titles have to participate in a series of challenges set by Life Adventure company.

The winner of the ‘Reception Team of the Year’ was Bishop’s Gate Hotel in Derry-Londonderry. Tara Lodge in Belfast scooped the runner up prize and Belmore Court & Motel in Enniskillen was awarded third place.

Meanwhile, the winner of the ‘Most Promising Receptionist’ category was Austeja Ramutyte, from Crowne Plaza Belfast. The runner-up was

Devin Drake from Room2 Belfast and Siobhan Trainor, from Slieve Donard Hotel was awarded third place.

The ‘Receptionist of the Year’ award went to Sarah Box from Clandeboye Lodge Hotel in Bangor. The runnerup was Eavann Mallon from Tara Lodge and third place went to Victoria Morrison from Killeavy Castle Estate.

The general consensus from all the judges is that the industry is in good hands given the exceptional level of candidates. One of the judges said: “It was a privilege to join the judging panel this year. The receptionists I met were truly outstanding, which made the judging process quite challenging. Their dedication to their role was unmistakable, and their commitment to delivering exceptional guest experiences was evident. Witnessing such talent in Northern Ireland reassures us that our visitors are in exceptionally capable hands.”

NIHF President Eddie McKeever congratulated all the winners and finalists:

“This is the eighteenth year the Northern Ireland Hotels Federation has run the competition to find the best receptionists in Northern Ireland. This year there were 81 applications across the three categories. The participants have been assessed on their presentation, communication, teamwork and personality, as well as quizzed on their knowledge of the hotel

industry and their job. Individuals have come through an assessment day and two interviews to reach this final stage. Hotel teams have received telephone assessments and the personal visit of a mystery shopper. Everyone deserves congratulations for getting this far.

“Being a finalist in the Receptionist Awards is a tremendous accolade and shows a real commitment from the hotels involved. It helps boost the profile of the individual receptionist, the front office team and the hotel itself. Not only is the competition an opportunity to share in the success of those who win an award but it offers the chance to meet fellow professionals, share ideas and strengthen the hotel sector.”

Eddie adds: “The competition demonstrates the industry’s commitment to people within the sector and is one of the highlights of the NIHF calendar. Funders and sponsors are critical to the awards and we are grateful for the support of Tourism Northern Ireland, Guestline, Net Affinity, Fermanagh & Omagh District Council, Insight6 and Life for their support. Thanks to the Killyhevlin Lakeside Hotel & Lodges for tonight and also to the Clayton Hotel for hosting the assessment day.”

The competition has run successfully since 2004, growing in popularity year on year.

TESTIMONIAL

“Since moving to Net Affinity, we’ve increased our conversion rate year over year based on data

was never available to us before. The customisation on offer within their booking engine technology has given our team the ability to finetune in ways we didn’t dream of.” Darren Kearney, commercial director of Carlton Hotel Group.

Request your complimentary Booking Journey Analysis today or schedule a demo at https://www.netaffinity.com/request-booking-journey-analysis.html

HOTEL HEROES

NIHF Celebrates 25 Years and Honours Hotel Heroes

The Federation is proud to celebrate its 25th anniversary. As part of these celebrations, the NIHF is recognising outstanding individuals who serve as ambassadors in the hotel profession. This year’s Hotel Hero Awards showcase the diverse roles and opportunities available within the sector.

People are the lifeblood of the hotel industry and to celebrate the Northern Ireland Hotels Federation (NIHF) recognised 15 hotel heroes at a special awards ceremony in the Observatory at Grand Central Hotel, Belfast, on Thursday 25th April. The Hotel Heroes were welcomed by host Pamela Ballantine.

Congratulating the recipients, Eddie McKeever, NIHF President, said:

“As an organisation, we felt it was fitting to celebrate our people. People are the pivotal focus of my presidency and the NIHF aims to celebrate the dedicated professionals who contribute to the success and vibrancy of Northern Ireland’s hotel landscape. They are

unique, and it is their individuality that gives our industry its personality. We know that the commitment of our staff and the passion that they have for the industry ensures that guests have a great stay. We were delighted with the response, and we had a diverse range of nominations.

HOTEL HEROES

“The industry has grown dramatically over the last two decades, and our staff remain central to our success. We asked members to nominate someone within their business who has really made a difference. The person may have been performing a valuable ‘back of house’ role or meeting customers each day. Either way, their contribution has been noted as enhancing the overall hotel experience.”

The recipients of the 2024 Hotel Hero Awards represent a spectrum of roles, showcasing the breadth of opportunities within the industry.

CHOICE FOR CHILDREN

CREATING MENUS FOR THE NEXT GENERATION OF FOODIES

We know that the Northern Ireland hospitality sector serves some of the best food on offer across the world. However, research by the Food Standards Agency (FSA) and local councils found that the offering for children is limited and there are few healthy choices on children’s menus.

Chicken and chips, sausages and chips and a burger and chips are the most popular children’s meals.

The most popular children’s meals contain too many calories and more saturated fat and salt than recommended for children.

Only 24% of meals included a side of vegetables.

The NIHF has partnered with the FSA to launch ‘Choice for Children’ an initiative to encourage members to add variety and healthier options to children’s menus.

As part of this, the NIHF is running a competition ‘Choice for Children’ which gives hotel restaurants the opportunity to create a dish that will not only appeal to children but also offer an interesting alternative to the current children’s menu staples. Check out the NIHF’s socials for inspiration for your menu and to vote for your favourite meal.

The FSA has also produced an online guide for food businesses, with inexpensive tips to help you develop delicious innovative children’s meals and improve the nutritional value of the food you serve. The guide focuses on six main themes as detailed to the right.

Check out food.gov.uk for the full list of healthier catering tips for children’s menus to help you develop innovative children’s meals and improve the nutritional value of the food you serve.

“Families in Northern Ireland eat out regularly and so food businesses such as restaurants, fast food outlets and cafés have significant influence over consumer diets.

Evidence suggests food prepared out of the home tends to be higher in energy, saturated fat, sugar and salt and lower in fruit and vegetables than meals prepared at home. It was therefore encouraging to see that 70% of restaurant owners and managers surveyed saw their sector as having a role in improving children’s diets.”

“The family market is vital for hotels, especially for events like birthday parties and special occasions. Children are a key audience, and we are eager to introduce more appealing food options for them. The NIHF is keen to explore the opportunities for offering healthier options for children and to promote fresh, interesting food choices for young people.”

TIPS FOR MENUS

» A four-page publication is available from the Food Standards Agency on healthier catering tips for children’s menus.

Healthier catering tips for children’s menus

Top Tips for Children’s Menus

1. Adding fruit and vegetables to the menu.

2. Offering an alternative to chips such as boiled potatoes, rice, pasta, noodles or bread and where available opt for higher fibre varieties.

3. Reducing sugar by including water and plain milk on the menu rather than sugary drinks.

4. Minimising the amount of fried food on children’s menus and where possible grilling or baking food.

5. Not adding salt to children’s meals and choosing lower salt ingredients.

6. Ensuring meals are appropriately sized for a child.

SOCIAL MEDIA CAMPAIGN

» Some examples of the social media posts that were used to generate awareness of the Choice for Children competition. 1 2 3

“ ” “ ”

GIFT CARDS

In the dynamic world of hospitality, hotels are constantly innovating to elevate the guest experience, streamline operations, and increase revenue. A robust Gift Card system is the simplest and most powerful approach to achieving these goals.

Gift card sales in the hotel sector soared to over $53 billion in 2022, surpassing general consumer spending trends with a remarkable CAGR of over 14%. This figure is projected to exceed $228 billion by 2033, underscoring the rising popularity of gift cards and evolving consumer behaviours.

Whether launching a new gift card system or refining an existing one, several crucial factors should be considered to ensure success and align with your overarching hotel marketing strategy.

Closed-loop or Open-loop?

Two primary types of gift card systems exist: closed-loop and open-loop. Closed-loop systems (e.g. LoyLap), issued by specific hotels, foster brand loyalty and revenue capture within the hotel ecosystem. On the other hand, open-loop systems (e.g. One4All), bear payment network logos and offer flexibility and convenience across various merchants by appealing to a broader audience.

Operations

Your Gift Card system should gel seamlessly with your existing operations and simplify frontof-house and back-of-house processes. Gift Card redemptions

and sales should be as seamless as credit card payments to eliminate the need to train seasonal workers - and these processes shouldn’t be limited to the reception, vouchers should be redeemable at the Spa, Restaurant, Bar and any other payment locations to enhance the experience. Reporting processes should simplify end-of-day Z reports and periodic accounting & audit reviews.

Technical Integration

Integrated solutions are best - does your Gift Card system work with your payment terminal? Doubleentry systems should be avoided to prevent errors and fraud. Modern systems can provide valuable data insights, and importantly, your system should be implemented to grow without adding technical complexity.

Cash Flow Optimization

Closed-loop systems offer upfront revenue, increased revenue potential, and seasonal boosts. Guests tend to spend more than the face value of a Gift Card, effectively treating it as “free” money. Breakage rates for Gift Cards (the value never redeemed) in the hotel industry are between 9 and 15% - understanding and managing this with expiry dates, offers and guest engagement can more than cover the implementation and maintenance costs.

Branding and Marketing

Gift card systems serve as potent branding tools, increasing brand exposure, fostering loyalty,

corporate partnerships and driving new guest acquisition. A Gift Card system is only as powerful as the marketing behind it and financial success is directly proportional to marketing placement. Specifically, Gift sales can be enhanced by piggy-backing on a positive interaction e.g. after a spa visit, during checkout or even after a good dinner - and placement of tasteful marketing to leverage this fact can pay dividends.

Multi-Channel Sales Strategy

Expanding gift card sales across various channels— on-site, online, and on social media—amplifies reach and accessibility, maximising sales. Hotel groups and chains should also leverage their network to allow cross-site redemption, increasing the usability of their Gift Cards.

Choosing the Right Gift Card Provider

Selecting a reputable gift card provider is crucial. Your provider should be integrated, omnichannel, simple to use, flexible for reporting, secure and scalable - particularly for multi-site or multi-brand hotels. Ultimately you should choose a provider that can accommodate your hotel’s growth and evolving needs.

To find out more about how LoyLap can solve your Gift Card and other Cashless needs, please visit www. loylap.com or email sales@loylap. com

25TH BIRTHDAY DINNER

EUROPA HOTEL HOSTED SPECIAL DINNER WITH PAST PRESIDENTS, BOARD MEMBERS AND KEY STAKEHOLDERS

The Federation celebrated 25 years with a small dinner for former board members, patrons, past presidents, and those who helped found the organisation in The Piano Bar Restaurant at the Europa Hotel.

Howard Hastings recalled some early memories of setting up the Federation, designing logos and securing initial sponsorship.

The celebrations will continue at this October’s Hospitality Exchange with a special Silver Gala Ball.

of the

and Past-Presidents

Vice-President Vicky Green and Past-President James McGinn are joined by Denyse Campbell and Matt O’Connor from the Irish Hotels Federation.

NEW EFFICIENCY GRANT

ALL MEMBERS ENCOURAGED TO EXPLORE OPPORTUNITIES THROUGH THIS FUNDING

The invest NI Energy Efficiency Capital Grant (EECG) will help Members reduce energy costs and build resilience through efficiency. It will offer grant support to buy and install energy efficient equipment that reduces energy and carbon emissions.

Between 30 and 50% funding is available for a wide range of projects including:

• Heating and cooling equipment

• Low energy lights and lighting controls – sensors and PIRs

• Onsite renewable generation such as solar PV

• Battery storage equipment for renewable energy storage

Find out more and apply here: https:// www.investni.com/support-forbusiness/energy-efficiency-capitalgrant

FEDERATION GOLF DAY

WINNING TEAM.

» The winning team in the Texas Scramble competition was Lough Erne Resort with Barry McCauley, Roy Cathcart, David McQuaide and Danny Daly.

The event was held at the DoubleTree by Hilton Templepatrick and was well supported by trade and hotel members.

Members kindly donated 18 superb ballot prizes in aid of the Northern Ireland Children’s Hospice. We will update the amount raised on our social media soon.

Webb Wonders

Musings from the Federation’s Economic Advisor

5 NIGHTS IN JUNE

As we all know, we have a great track record of bringing events here, and making a great success of them. It is also accepted that we need to continue giving people reasons to come here. We have one massive reason within our grasp. A new report that my team and I have just completed has revealed that hosting the UEFA EURO 2028 Championship games at Belfast’s Casement Park will provide a significant economic boost for Northern Ireland, worth at least £106 million in spending.

Informed by data and analysis from a range of sources including Tourism NI, the NI Hotel Federation and the Irish FA, the report sets out expected accommodation spend of £52 million and other local expenditure of £54 million in bars, restaurants and other retail outlets prompted by the five game days in June 2028.

While the economic impact of all 51 games across the UK and Ireland

is calculated at c£2.6 billion, which equates to a pro-rata contribution of £255 million for Northern Ireland, our report takes a more considered and prudent view of hosting games in Belfast.

With Casement Park named as one of the ten preferred UK and Ireland stadia venues, Ulster GAA has been working closely with the Irish FA, UEFA, DFC and the Department for Digital, Culture, Media & Sport (DCMS) over the last two years to ensure Belfast benefits from the economic and sporting legacy of the joint UK and Ireland bid.

The Grant Thornton report, commissioned by Ulster GAA, is based solely on the economic and tourism impact of the EUROs five games in June 2028 and does not reflect the significant contribution of the construction of the stadium or hosting major GAA games and other events that will take place in the years ahead.

Funding commitments for the Casement Park project from the UK Treasury and NI Executive have still to be agreed and I’m staying out of that issue but what I do know is that major events like the EUROs are a key catalyst in support of Tourism NI’s aim to increase the value of tourism here and the Executive’s commitment to grow inward investment. While the economic and sporting legacy of Belfast hosting the EUROs is considerable, the long-term growth in visitor numbers and the positive statement of intent that it sends out to international investors is perhaps the greatest prize of all.

In terms of size, scale and international reach the EUROs is an unparallelled event for Northern Ireland and it not only puts us on the map for future large-scale events but it creates the right circumstances that say we are open for business.

NITA’S REPORT ON ETA

NITA ‘S ETA RECOMMENDATIONS HIGHLIGHTED IN NEW REPORT

The introduction of the Electronic Travel Authorization (ETA) has sparked concerns within Northern Ireland’s tourism sector, as it presents a potential barrier to visitors. Currently, non-visa national overseas tourists can enter the Republic of Ireland (RoI) with just a passport, but they will need an ETA to visit Northern Ireland, complicating travel plans and causing potential confusion. This is particularly problematic because Northern Ireland is marketed as part of an all-island Ireland destination with a seamless border.

This new requirement could lead to administrative burdens, legal uncertainties, and possible penalties, potentially deterring all-island tour operators from including Northern Ireland in their itineraries. The Northern Ireland Tourism Alliance (NITA) has been actively lobbying for a short-term exemption for tourists entering Northern Ireland via the land border from RoI. This exemption would apply to various categories of visitors, including holidaymakers, those visiting family and friends, and attendees of conferences and exhibitions, whether traveling independently or as part of a tour group.

Given that tourists crossing this land border represent a mere 1.8% of all visitors to the UK, the lack of immigration checks at the border, and the low probability of “persons of interest” applying for an ETA, NITA argues that an exemption is justified. They have presented substantial

evidence highlighting the unique circumstances of Northern Ireland within the Common Travel Area (CTA).

The call for this exemption has garnered widespread support, including from all Northern Ireland political parties, the Irish Government, and the Labour Party. The British Irish Parliamentary Assembly (BIPA) included this exemption in their 2023 report on the Common Travel Area. Following NITA’s presentation at a recent BIPA Plenary, members agreed to write to the Minister of State, urging him to reconsider granting the exemption.

The House of Lords Justice and Home Affairs Committee recently concluded an inquiry into Electronic Border Management, in which NITA submitted evidence. The Committee acknowledged the negative impact of the ETA on Northern Ireland tourism in their report and supported a one-week exemption for non-visa nationals crossing the land border into Northern Ireland. Lord Foster, chair of the committee, emphasized these points in his communications with Tom Pursglove, Minister of State for Legal Immigration, and in media interviews.

NITA also addressed the issue with Minister Conor Murphy upon the reinstatement of the Executive. The Minister for the Economy has reached out to the Minister Pursglove to advance discussions on an exemption. Lord Foster, in his letter to Tom Pursglove urged

him to engage with both the Irish Government and the Northern Ireland Executive regarding the ETA’s implementation and the impact on the CTA.

Over one million overseas tourists visit Northern Ireland annually, with 70% arriving via the Republic of Ireland. NITA’s recommendations to mitigate the ETA’s impact include:

• Granting an exemption for nonvisa national tourists entering Northern Ireland via the land border, with a compromise of a seven-day exemption covering 90% of these tourists.

• Establishing a special application process for group travel.

• Developing a clear communication plan for the ETA’s introduction, outlining roles, responsibilities, and a confirmed timeline for its rollout.

TAPPING INTO NONTRADITIONAL LABOUR POOLS

THE NEED FOR AN INCLUSIVE LABOUR MARKET HAS NEVER BEEN MORE PRESSING.

With a tightening talent landscape and persistent economic inactivity, businesses and policymakers alike are recognising the immense potential of untapped talent pools. This was the central theme of a recent “Building an Inclusive Labour Market: opportunities, challenges and solutions” conference held at Ulster University, led by Belfast City Council in partnership with the Department for Communities, Belfast Labour Market Partnership and NICVA.

The opportunity for sizeable untapped workforce

Northern Ireland, faces the challenge of 313,000 individuals classified as economically inactive, making up 26.7% of the working age population. This group encompasses those (aged 1664) not actively seeking work or unavailable for paid employment, including students in fulltime education, retirees, and individuals facing health or caregiving responsibilities. However, within this group lies a significant reserve of potential talent: nearly 50,000 individuals expressing a desire to reenter the workforce.

Key takeaways for businesses:

• Embrace age diversity: Over 40% of the inactive population are above 50, highlighting the need for flexible work arrangements, remote work options, and supportive workplace policies to cater to their needs and preferences.

• Women as a key talent pool: Women represent a significant portion of the inactive

population, presenting a valuable opportunity to bridge the gender gap and tap into their skills and experience.

• Leverage local partnerships: Numerous organisations and initiatives, like local Labour Market Partnerships, Step Up and employment academies, are actively supporting individuals in finding jobs. Businesses can collaborate with these partners to access talent pools through work experience programmes, job tasters, and targeted recruitment initiatives.

• Sector-specific pathway: Bespoke academy programmes tailored to specific sectors can provide valuable entry points for individuals seeking to reenter the workforce. Employer involvement in designing these programmes is crucial to ensure alignment with industry needs and skills gaps.

• Collaboration is key: Building an inclusive labour market requires collective effort and collaboration among businesses, government agencies, support organisations, and educational institutions.

The HATS network continues to collaborate with multiple players active in the employability space to help break down barriers, better connect employers to available talent pools and foster inclusivity. Recent activity includes:

• A joint effort with the Women Breaking Barriers Project to challenge perceptions within the tourism and hospitality industry

and introduce their client base of women seeking to return to the workplace to potential employers.

• Engagement with the NI Union of Supported Employment (NIUSE) members to support and promote disability inclusive employment in the sector together. Sharing successful approaches adopted by employers and hosting a sector insight event for employment officers are among some of the initial activities planned.

• A workshop with representatives from the Labour Market Partnership network and key stakeholders explored how we best maximise our collective resources and expertise to attract and develop jobseekers into the sector. This resulted in a draft employability action plan which is being progressed in the coming months.

Building an inclusive labour market is not just an ethical imperative, but also a strategic one. By embracing diverse talent pools, businesses can unlock new growth opportunities, enhance innovation, and build a more resilient workforce.

HATS will continue to play its part in forging partnerships to help sector employers access diverse talent pools and build an inclusive workforce. Sign up for updates from hatsnetwork.co.uk

Business Outlook Seminar

LAUNCH OF HOTELS 2024 REPORT AT MAJOR BUSINESS SEMINAR

The Federation has launched a report, “Hotels 2024”, providing a comprehensive analysis of the current hotel landscape, investments, and emerging trends. The report, launched as part of the Federation’s Business Outlook event hosted by Mark Simpson at the Clandeboye Lodge Hotel in March 2024, marks a significant milestone as the NIHF celebrates its twentyfifth anniversary this year.

Janice Gault, Chief Executive, shared insights gleaned from the report, noting the presence of over seventy hotel-related projects, with nine currently underway. She said: “The recent 2% growth in hotel bedrooms in 2023 has been fuelled by notable openings such as The Ebrington Hotel in DerryLondonderry and Room2 hometel in Belfast. At the moment, there are nine live projects which represent £100 million in investment, with potential future investments reaching £200 million. Progress from concept to construction is a protracted one with projects adapting and evolving to reflect new consumer trends. Predictions for 2024 suggest growth around the 2% level this year with a spurt in the

2025-26 timeframe.

“The advantages of purchasing existing hotels over building new ones are twofold: speed and costeffectiveness. Given the challenges of inflation and rising construction costs, acquiring a hotel presents a significantly faster and more economical option. This approach aligns with current industry trends, as evidenced by a notable shift towards mid to upper-scale star ratings. Emerging patterns include the revitalisation of historic sites into hotels, offering guests an authentic and immersive experience.

“Furthermore, there is a burgeoning market for resort properties, characterised by diverse experiences and dining options onsite. The popularity of in-house dining post-pandemic demonstrates the importance of these amenities. To meet evolving guest preferences, hotels are diversifying their offerings with independent dwellings, suites, and apartments alongside traditional hotel bedrooms.

“The average hotel is now 65 bedrooms. The report notes a market trend towards

The Business Outlook Seminar was supported by

polarisation, with boutique hotels coexisting alongside larger-scale developments. While political stability and the return of The Northern Ireland Executive have been welcomed, challenges persist, including securing affordable financing, addressing the 20% VAT rate, attracting suitable staff, and navigating the impending introduction of the ETA, perceived as a potential barrier to all-island tourism development.”

Despite the challenges, the report reinforces the industry’s resilience and commitment to growth, with continued investments driving job creation and community transformation. Over the past twenty-five years, the sector has witnessed a £1.5 billion investment, resulting in a vibrant hospitality landscape. Looking ahead, the NIHF anticipates another transformative phase, further solidifying its position as a cornerstone of Northern Ireland’s economy.

Each delegate received a free report on

L-R Gerardo Larios Rizo, Head of Hospitality, Bank of Ireland; Sian Young, Director of Sustainable Business, Britvic Ireland; Eddie McKeever, President of Northern Ireland Hotels Federation (NIHF); Julie Wakley, Head of GB, Tourism Ireland; Mark Simpson, Business Outlook Compere and John McGrillen, CEO, Tourism Northern Ireland. As part of their commitment to sustainability, native Irish trees were planted onsite, a symbol of their dedication to offset carbon emissions, supported by Bank of Ireland.

TIPPING CODE

NAVIGATING THE NEW CODE OF PRACTICE ON TIPPING

As hospitality across the United Kingdom undergoes a gradual resurgence, a new Code of Practice (“the Code”) has been introduced aiming for a more equitable and transparent approach to the apportionment of tips. Although the Code, which follows similar legislative change in the Republic of Ireland, is not legally binding due to the devolved nature of employment law, there has been mounting pressure from Union representatives and MLAs to enact changes regarding tipping regulations in Northern Ireland.

Northern Irish hospitality may benefit from observing the shifting industry practices closely. This is because as, in a sector where reputation is crucial, adopting the Code’s standards voluntarily has great potential to boost a hotel’s prestige amongst guests and the community, also increasing staff morale, retention and recruitment.

Some key obligations under the Code include:

1. Hotels guaranteeing all tips and service charges are passed to their staff without deductions, save for those required by law such as income tax.

2. Hotels ensuring that tips are distributed in a fair and transparent manner. Employers must have an evident system in place that considers factors such as the split of tips between front and back of house staff.

3. Hotels are required to keep a written policy detailing tip management. This policy must be available to all staff. Staff input

into the tipping policy is also recommended.

4. Keeping records of tips received each day, and their distribution amongst staff. Employees have the right to this information upon request.

5. It is suggested that hotels communicate their tipping policy to guests as to enhance guest satisfaction and trust.

Although the new Code of Practice on Tipping may not have legal ramifications, its values offer a fair reflection of the hospitality standards for Northern Irish hotels. By upholding principles of transparency and fairness in tipping standards, hotels can enhance Northern Ireland’s reputation as a welcoming and hospitable destination for guests. By prioritising guest and worker well-being, hotels can foster long-lasting relationships with patrons and aid in driving continued advancement in a continually evolving industry.

For hoteliers unsure of their obligations under legislation or for any general hospitality-based queries, seeking legal advice from experienced and prudent solicitors can be worthwhile to optimise business and avoid potential legal pitfalls.

If you have any queries please contact Linus Murray OR Andrea McCann at McKees on 028 9023 2303 or linus.murray@mckees-law. com or [email protected]

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Help us celebrate 25 years of Hospitality Exchange this October.

Each Trade Member gets a conference pass worth over £200 that includes every event except the Gala Ball. That means two lunches, a breakfast and access to every conference session.

But, membership is much more than one event - there are 12 months of benefits. Contact us to find out more.

The Federation exists for its members. We provide advice, help you market your business and train your staff.

We lobby governments on issues that affect you and speak up on things that are relevant to the largest sector of the tourism industry. Call us now on 028 9077 6635 or email [email protected].