2023-24MEDIA&PARTNERSHIPS
OVERVIEW Culturs Global Multicultural LIFESTYLE Network activates 21st century cultural diversity by celebrating cross-cultural identity through media, products and experiences. Culturs connects users with the people, places, and products to help them unleash their inherent POWER. We give the cross-cultural community a home, one place to connect, share stories, learn, be inspired and empowered. We celebrate cross-cultural identity, because everyone should feel like they matter. #LiveInFullColor CULTURS IS PROUD TO WORK WITH YOU
I started Culturs Magazine to create commiunity and enhance human connection for in-between identities. As one who identified with seven cultures on four continents before age 19, the only place I felt like people understood me was, well nowhere. Coming from a family with multiple cultures, living in even more cultures as I approached adulthood, and often not looking or thinking like those around me, led me to embrace the in-between. Today, more than 238 million people around the globe have similar experiences. In the United States, people of color under age 18 make up the majority population. By 2045, that will be the entire populace. Culturs provides the ONE. SINGLE. SPACE. That covers topics and people important to this pertinent and INCREDIBLY LARGE niche market. IT represents the People, Places, and Products to help our audience members unleash their inherent Power… It’s a place to understand and be understood - much like the feeling of warmth from being at home. WE look forward to welcoming you…
FOUNDER’S BIO
30 Second VIDEO: ABOUT US CLICK BELOW TO VIEW
MISSION CULTURS ENHANCES COMMUNITY AND FOSTERS HUMAN CONNECTION FOR IN-BETWEEN CROSS-CULTURAL POPULATIONS. (Mixed-race, multicultural, multiethnic, immigrant, Third Culture Kid, etc.) Culturs embodies a global multicultural philanthropic lifestyle that delivers cross-cultural excellence to culturally fluid and geographically mobile (including globally-mobile) populations who represent “hidden” and “visual” diversity.
ABOUT US WORDS WE LIVE BY “We are a purpose-driven organization with a goal to create community and foster human connection for those with liminal, or in between identities. Empowering communication at the intersection of hidden diversity and social justice is the hallmark of our community and foundation of our brand”
MISSION
products for and by crossindividualscultured power onlinedigitalprintvideo places gatheringseducationtravelart people philanthropypartnershipshumanconnection CultursGIVES EXPERIENCESCulturs CONTENTMESSAGING FOCUS DISTRIBUTION OUTLET CONTENTCultursCulturs MARKETPLACE VISION
CULTURS OUTLOOK Our vision For those whose cultural mobility made it difficult to find “home,” or answer the questions “what are you,” or “where are you from,” we provide answers increase culturalandcreatingconnectionhumanandenhancecommunitybyspaceforcoveringtopicsofinteresttocrosspopulations Our mission cross-cultural or identities“in-between”wholive in “shades of gray.” (Global Nomads, Third Culture Kids and racially, ethnically or culturally blended) Our audience CULTURS brings content to enhance the lives of cross cultural people and those who surround them.
OUR AUDIENCE
DEMOGRAPHIC PROFILE Almost half of millenials MULTICULTURALare and make up 47% of U.S. Gross Domestic Product* As of 2019, people of color make up MORE THAN HALF of the underage US population 238 MILLION People living outside their Passport Countries Territory190+ REACHCOUNTRY& 45.85% FEMALE 54.15 % MALE 47% VISITORSRETURNING74% DESKTOP USERS 18% MOBILE 6% TABLET USER AGE 28% 25 34 33% 18 – 24 15% 35 – 44 13% 45 54 6% 56 – 64 5% 65+ TOP READERSHIPCULTURSMAG.COM10COUNTRIES: 1. United States 2. British Virgin Islands 3. Canada 4. KingdomUnited 5. Austrailia 6. Bosnia Herzegovinaand 7. India 8. China 9. Netherlands 10. Phillippines $ ONE BUYINGTRILLIONPOWER *Nielson 1/18/17 | www.cultursMag.com
Human connection A sense of “home” and a sense of connection to like minded individuals are important for all, but especially important to Global Nomads and those living “in Travelbetween.”
globallymobile individuals tend to be more educated and pursue higher level degrees than the general population. Education is a great part of their experiences.
Given the global mobility of many of our population, travel and culture tend to be extremely important to our readership. Experiencing cultures and people around the world is essential to many in our audience.
LIFESTYLE CONTENT
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Though Culturs lifestyle content falls into many departments, we especially focus on areas important to the globally and culturally fluid (cross-cultured):
CULTURS features articles, opinions and advice from hundreds of writers and experts around the globe EXPERT COMMENTARY
ADVISORY BOARD 100+ experts, backed by the best in their fields
Colorado State University: • First ScholarshipGeneration • Black/African American Cultural Center • El Centro Families in Global Transition: a welcoming forum for globally individuals,mobilefamilies, and those working with them. Netherlands a GIVING BACK MagLiteracy.org • Supporting reading literacy populationdisadvantagedfors
Our media products meet the specific needs of our niche market like no other publications or products MEDIA OFFERINGS Cornerstone of our media brand and repository for thousands of digital first articles, infographics, photo galleries, videos and audience-friendly content. WWW.CULTURSMAG.COMBOOKS Coffee table and look books sharing the best of our global and cultural travel experiences MOBILE/DIGITAL Essential mobile friendly and digital editions of the online and print publications. eNewsletter distribution of exclusive content and highlights. CultursTV, formerly partnered with the Denver Post TV channel relaunches on YouTube with essential original lifestyle content in a video format. VIDEO/PODCAST • Stunning photography • Compelling Profiles • Unique Story-telling • The beauty of HUMAN connection. CULTURS PRINT EVENTS • BEYOND COLOR Art Gallery Show • UNCLASSIFIED: The Military B.R.A.T. Art Show • Global speaking engagements with our expert contributors. • Global healing yoga retreats focused on clearing body and mind of stored feelings. • Sponsorship and partner events worldwide. • Partnership entertainment events • Highly-engaged university partners Original products created for and by our population, distributed in stores worldwide. BRANDED PRODUCTS
MARKETING OPPORTUNITIES Culturs offers a full suite of multi-platform programs and experiential opportunities cultivating a deep connection with our community and can provide the meaningful engagement necessary for your brand.
PURPOSE (our vision) • Experts • Volunteers • Contributors People (why we do it) • Community giving • CultursEVENTS • Experiences Marketing (how promoteweit) • Web • Advertising • E marketing • Sponsorships • Promotions • Public relations • University classes • Public speaking Media (what we do) •••EventsTelevisionVideo • Web • Print • Marketplace INTEGRATED STRATEGY
STRATEGIC ALLIANCES
DEC 2022 – FALL 23 ON-SALE, AD CLOSE AND EDITORIAL DATES PRINT AND DIGITAL EDITIONS SPRING 2023 THE SPORTS ISSUE DESTINATION: TURKEY EDITORIAL CLOSE: DEC 1. 2022 AD CLOSE: JAN 16, 2023 MATERIAL DUE: JAN 30, 2023 MARCH RELEASE SUMMER 2023 JUNE RELEASE FALL SEPTEMBER2023RELEASEWINTER 2023 JANUARY RELEASE THE ALCHEMIST AWARDS CELEBRATINGDESTINATIONFLUIDITCULTURALY:BRAZIL EDITORIAL CLOSE: MAR 1 NATIONAL AD CLOSE: MAR 31 MATERIAL DUE DATE: APRIL 14 GLOBAL DESTINATION:FASHIONEGYPT EDITORIAL CLOSE: JUNE 1 NATIONAL AD CLOSE: JUNE 30 MATERIAL DUE DATE: JULY 14 THE FRIENDSHIP ISSUE DESTINATION TANZANIA EDITORIAL CLOSE: SEPT 1, 2022 NATIONAL AD CLOSE: NOV 1, 2022 MATERIAL DUE : NOV 15, 2022 2022 - THE HOLIDAY ISSUE DECEMBER RELEASE EDITORIAL CLOSE: OCT. 3 NATIONAL AD CLOSE: OCT 21 MATERIAL DUE DATE: NOV. 1 CELEBRATIONS & RITURALS DESTINATION: COSTA RICA
ADS SPECS PRINT SPECS DIGITAL ADS
PRINT ADVERTISING NATIONAL RATE CARD 2x - 5% 3x – 8% 4x – 10% 5x – 12%
DIGITAL ADS AND SPONSORSHIPS PARTNERSHIP OPPORTUNITIES
SPONSORSHIP PARTNER BENEFITS CUSTOM PACKAGES ALSO AVAILABLE GLOBAL EVENTS // Ultimate Presence • Signage • Logo on collateral • Complimentary VIP lounge passes • Red carpet step & repeat • Event welcome/presentation • Unveilings, global yoga events, launch parties, speaking engagements COLLATERAL // Logo on materials • invitations • thank you cards • add item to swag bag • Advanced delivery & complimentary U.S. shipping of print magazines, qty = 1% of package • Tear sheets with logo (visionary or guru partners) DIGITAL // Presence and distribution • logo at CultursMag.com with 30K+ visitors • article in newsletter • e-newsletter ad to 270K+ • Social media shout outs to 8k+ • VIP advanced access to interactive digital edition ahead of print release MEDIA RELATIONS // Inclusion in materials • Logo on presentations • Museum show collateral branded • Partner mentions in press releases • Article in Print Publication with worldwide distribution • Custom content creation in print and online magazines* • 90 second Custom created video (*visionary or guru partners)
CONNECT WITH OUR AUDIENCE FROM YOUR PERSPECTIVE: • Multiculturalism • Gen X, Millenials, Gen Z • GLOBALISM, 21st Century Cultural Diversity CUSTOM CONTENT AND RESEARCH PARTNERS: • Videos with specific focus • Articles with specific focus • Links to related research • Partners a top-tier research University • Connections with Universities worldwide EVENTS TO BENEFIT YOUR AUDIENCE: • Art Exhibits • Healing Yoga experiences • Custom workshops SPECIAL FEATURES AS VISIONARY OR GURU PARTNER • Creation of specific Culturs/partnership video • End of year custom partner + CULTURS lookbook • 8.5 x 11 full color tear sheets of specific articles customized with partner logo THE PERFECT PARTNERSHIP
