Logos
Our logos use the Inter typeface. The Inter font is simple, modern and ensures clarity.
Our logos should remain consistent wherever they appear. Do not recreate or change our logos in any way.
Logo versions
Landscape logo
The landscape logo is the preferred version of our logo.
Portrait logo
You should only use the portrait logo in limited circumstances when the landscape logo is not suitable. For example, to fit within a square or circular space or for co-branded products or events.
Short logo
You should only use the short logo when the full logo is not required, or where space is limited.
Logo placement
Our landscape and portrait logos should always be left-aligned in the top or bottom corner.
Landscape and portrait logo placement
Short logo placement
To be placed at the top left, bottom left, horizontally and vertically centred.
Logo colour usage
You should only use our landscape and portrait logos in black (against a white or light background) or white (against a black or dark background).
You may use the short logo in black, teal or deep blue (against a white or light background) or white (against a black or dark background).
Logo misuse
Do not stretch the logo.
Do not rotate the logo.
Do not create new logo variations. This includes slight changes such as rearranging the text within the logo.
Do not position the logo on images which may reduce its legibility.
Do not recolour the logo. All colour variations are outlined in our colour usage guidelines.
Do not place logos with white backgrounds onto coloured backgrounds. Use the PNG version of the logo which has a transparent background.
Exclusion zone
To protect the clarity and visual integrity of the logo, it has an exclusion zone. This is the space around the logo which you must keep clear. The exclusion zone is the N-height vertically, and the N-width horizontally.
Minimum size
Minimum sizes for all logos are shown below. You should not resize the logo any smaller than this to ensure legibility is not compromised.
Landscape logo
- 65mm width (print)
- 100px width (digital)
Portrait logo
- 20mm width (print)
- 40px width (digital)
Short logo
- 20mm width (print)
- 40px width (digital)
Co-branding
Granting another organisation permission to use our logo needs careful consideration and approval by the brand and marketing team. In some exceptional circumstances, we may consider co-branding a product or event that we have collaborated on.
You should normally use the portrait logo for co-branding. You should horizontally and centre-align the 2 logos. The height of the partner logo should not exceed the height of the NICE portrait logo.
Our logo usage guide (PDF) (internal use only) outlines the criteria that must be met for co-branding and explains when you can and cannot use the NICE logo.
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