Dr. Alka Jain's management videos. This video introduces the concept of leadership to the viewers... more Dr. Alka Jain's management videos. This video introduces the concept of leadership to the viewers. Manager v/s Leaders is also covered in this video.
Definition of human resource management
Unique features of human resource
Nature and characterist... more Definition of human resource management Unique features of human resource Nature and characteristics of Human Resource Management
Madhya Bharti- Humanities and Sciences, Vol. 85, Issue 12, 2025
This study investigates how sensory marketing strategies impact consumer purchase behaviour in
Be... more This study investigates how sensory marketing strategies impact consumer purchase behaviour in Bengaluru's cosmetic industry. It examines the utilization of visual, auditory, olfactory, tactile, and gustatory cues by cosmetic brands to shape consumer perceptions, emotional responses, and ultimately, purchase decisions. The research adopted a quantitative technique using a structured questionnaire administered to 482 consumers in Bengaluru, both online and at retail locations. Demographics, buying patterns, opinions regarding sensory marketing, and the impact of particular sensory signals on purchasing decisions were all examined in the survey. The results show that sensory marketing has a big impact, and that tactile experiences, scent, and visual attractiveness are important factors that influence consumer decisions. The report also emphasises how influencer marketing and digital platforms are becoming increasingly important for communicating sensory experiences. Consumer feelings and purchasing decisions are influenced by product packaging, aroma, and the tactile experience of application. Touch affects decision-making and raises the perceived worth of the goods. Ambient noises have an impact on customers' moods and in-store time. The report recommends that in order to improve consumer satisfaction and increase sales, cosmetic firms in Bengaluru should give sensory marketing top priority. It is advised to make investments in eye-catching displays, design welcoming in-store spaces, and use digital channels to highlight sensory experiences. The long-term impacts of sensory marketing on brand loyalty might be investigated in more detail.
Madhya Bharti- Humanities and Social Sciences, Vol-85 No.12, July–December: 2024, 2024
This paper examines how Financial Technology (FinTech) is changing stock markets by increasing
ef... more This paper examines how Financial Technology (FinTech) is changing stock markets by increasing efficiency and accessibility. Financial technology like blockchain, algorithmic trading, robo-advisors, and high-frequency trading have modernized traditional investment methods, making processes faster, reducing expenses, and increasing market liquidity. The study explores how these technologies enhance transparency, reduce information gaps, and enable quicker trade execution, leading to better price discovery. It also highlights how FinTech makes stock markets more accessible by providing reasonable and simple to use tools for investors. However, this paper addresses possible risks such as market variability and the need for proper rules to manage the rapid growth of these technologies. The study concludes that both Fintech Innovation and Investment Education Awareness are some of the factors which significantly affects Investment Decision Making. Between the two IEA has shown a stronger and more consistent trend and therefore we need to have effective educational programs to educating people in order to enable them to make the right investments.
Modern SWOT analysis was explained first (not originated) by Albert Humphrey in the 1960 and 70s ... more Modern SWOT analysis was explained first (not originated) by Albert Humphrey in the 1960 and 70s using data from Fortune 500 companies, when he led a convention at the Stanford Research Institute. Thirukkural SWOT model is an ancient model developed on the basis of observations of the composer almost 2000 years ago. Thirukkural , the pancham veda (Fifth sacred book) of Tamilians is being looked at as a management handbook in this study. It has been analysed whether the book gives us an exact model of SWOT (Analysis of Strengths, Weaknesses, Opportunities and Threats) analysis for an entrepreneur. The observations and readings lead to a more detailed SWOT model in Thirukkural. There are terms which are explained through a set of many verses. For example opportunity scanning has been explained in the chapter 49. The model is rediscovered in the chapters 47,48 and 49. The researcher has compiled the verses at one place in this paper to visualize a complete SWOT model which can act as a guiding path for an entrepreneur. In depth study of Thirukkural has made it possible. Further , usage of this model in modern businesses and new ventures has been discussed. Such studies may prove useful in handing over the knowledge of our ancestors to the future generations and make use of it in their business ventures.This way we can prove that western world is not the only promoter of management theories.India has also contributed in giving us prosperous and sophisticated economies. Gita,Tirukkural, Ramayana and Mahabharata are the eloquent testimonies of this statement. The research paper is just a step towards this goal. To quote Wikipedia would be appropriate here ,"Humphrey himself does not claim the creation of SWOT, and the origin remains obscure."Isn't there a possibility that he came across this great book (Translated in English) and discovered SWOT model, then it was translated by him into SWOT matrix for the use of modern entrepreneurs.
The paper explores some practical and applicable ideas ofJaina leadership styles from ancient Jai... more The paper explores some practical and applicable ideas ofJaina leadership styles from ancient Jain literature. Ananalysis of qualitative continuums of two leadership styles-1. Charismatic, 2. Transformational, in Jainascripture-Sthanang Sutra informs the world that we Indians were well aware of qualitative Continuum theories if not more, then at least 2500 years ago.Because these scriptures are collections of sermons of Lord Mahavira, whose time period is somewhere around 2500 years ago from today. The author has tried to discover if there is any particular theory of leadership in Sthanang Sutra, which deals with leadership styles. Three types of leaders are discussed in this context: 'Acharyas' in Jain community are respected as religious leaders right from the beginning, who used to manage the code of conduct of four levels (even today the designation Acharya carries the same set of responsibilities in Jain community)-{Sadhu (Monks), Sadhwi (nuns), Shravaka (male house holders) and shravika (female house holders)} of the community and lead their 'sangha'. 'Rayas' (kings) and 'Purushjaya' (great men) were other political and social leaders of that era.Development of their leadership styles and their use in qualitative continuums mesmerizes the author and details are shared with readers for the benefit of modern leaders and managers.The Qualitative Continuum Theory has been presented in two modern progressive styles of leaderships.This is a self-sustaining theory in which a person is expected to pick the best course of behavior and traits to become a successful leader.
During her visit to Senate Hall of Melbourne, the author happened to come across the content of M... more During her visit to Senate Hall of Melbourne, the author happened to come across the content of Magna Carta, in which controlling tools for the supreme authority-kings were laid down. The author was surprised to notice the similarity between the rules laid down by Chanakya and the rules laid down in Magna Carta for the rulers of its era. The paper attempts to prove that Chanakya almost 1600 years before Magna Carta had already established the role of kingship and his control on treasure of the king. There was a possibility that the fight between the Barons and the King John would not have taken place if they followed the rules of kingship, laid down by Chanakya in Arthshastra.
International Conference on Business, Management, Social and Economical Advancements, 2021
Strategic Management is the buzz word in the modern corporate world. Managerial communication is ... more Strategic Management is the buzz word in the modern corporate world. Managerial communication is the heart of any business. Whatever actions you take in your business they are based on the overall or the 'Master Strategy' of your business. Same way, whatever a manager communicates, is also based on strategies. Hence, it is named as strategic managerial communication. The present research attempts to explore the concept of strategic managerial communication in an ancient Indian book-Thirukkural. The book was authored by Tiruvalluvar, A Jain saint, explaining the management techniques useful for the then social, economical and political environment of the country. For the present research paper, communication skills as explained in Thirukkural will be analysed with a special focus on the public speaking art. The paper will conclude with the findings based on the analysis of those verses which talk about public speaking.
Journal of Advance Research in Applied Science (ISSN: 2208-2352), 2015
Jagdish Chandra Basu proved through his experiments that all the plants and trees are alive and h... more Jagdish Chandra Basu proved through his experiments that all the plants and trees are alive and have feelings just like a human being has. He proved that plants react, laugh and also feel sad. This was proved in late ninetees. But Jain Agamas have been the source of this information for last 2500 years.carang utra speas a lot aout anaspati ayi eeva (souls living in te bodies of plants and trees) and their feelings.The details are so live that one gets emotional for these so called non living things.Not only vanaspati (plants) but prithvi (earth), Apkaay (water), tejas (fire) Vayu (air) are also alive as per Jain Canons. Unfortunately modern generations do not believe these facts until and unless they are proved by some scientific approach. Hence plants are considered to be alive after agdis andra asus eperiments , while other four types of Kayik Jeevas are considered to be non living things till now. No one believed the stories of Pushpaka Vimana in te pic Ramayana as people flying ...
Corporate Image Management is being used as a marketing tool these days by individuals and organi... more Corporate Image Management is being used as a marketing tool these days by individuals and organization. Though the concept of corporate image management was originated with a feeling for upliftment of downtrodden members of the society and it was supposed to he lp the people with a non profit motive. This way perhaps the business tycoons were trying to give back to the economy, what they had taken from it. Image management helps in good customer relationship management because it touches the heart of the customer. As per Steven Howard, whatever touches a customer, becomes a marketing tool. The same has happened with the concept of Corporate Image Management. If corporate social initiatives help the customer and the company both, then of course, they are worth studying and a lot of research actions sho uld focus towards them. A good corporate image is helpful in better relationships between the company and community. Steven Howard comments on the p resent scenario of corporate image...
EPH - International Journal of Business & Management Science
During her visit to Senate Hall of Melbourne, the author happened to come across the content of M... more During her visit to Senate Hall of Melbourne, the author happened to come across the content of MagnaCarta,in whichcontrolling tools for the supreme authority-kings were laid down. The author was surprised to notice the similaritybetween the rules laid down by Chanakya and the rules laid down in Magna Carta for the rulers of its era. The paperattempts to prove that Chanakya almost 1600 years before Magna Carta had already established the role of kingship andhis control on treasure of the king. There was a possibility that the fight between the Barons and the King John would not have taken place if they followed the rules of kingship, laid down by Chanakya in Arthshastra.
Attaining sustainable competitive advantage in changing paradigms of the business world is possib... more Attaining sustainable competitive advantage in changing paradigms of the business world is possible through highly engaged employees, and holistic well-being is considered one of employee engagement's most important drivers (Ryder, G., & Director-General, I. (2020). World employment and social outlook-trends 2020. World Employment and Social Outlook, 108.). As per the (ILO) International Labour organization's World Employment and Social Outlook report of 2020, there are more than 630 million workforces worldwide. Employers can contribute to reaching the third Sustainable Development Goal (SDG), which is "Good Health & well-being," by implementing effective health and well-being initiatives (Martin, & United Nations-SDG. (2016). Health. United Nations Sustainable Development. https://www.un.org/sustainabledevelopment/health/). The aim of this qualitative research is investigating employee engagement practices from the perspective of holistic well-being initiatives impacting employee engagement. To assess the same, employees from various IT businesses in Bangalore City were contacted to participate in semi-structured, in-depth personal interviews for data collection. The research design employed is Thematic Analysis (Braun and Clarke, Qualitative Research in Psychology 3:77-101, 2006), in which interviews conducted over calls were transcribed and coded, leading to the development of themes. Computer-Assisted Qualitative Data Analysis Software (CAQDAS)-NVIVO has been used for data analysis. A five-dimensional framework of holistic well-being is established through the literature review, forming the analysis parameters. The five dimensions are; Physical, Psychological (Mental & Emotional), Social, Financial, and Spiritual. Then the gathered data were allocated deductively to these five overarching themes. The findings of this study accentuate substantial focus on physical, psychological, and social aspects of well-being with inadequate attention towards the spiritual dimension. A lack of proper balance among the initiatives has come to notice. It is suggested that organizations evaluate the present status of the well-being of employees through specific tools, identify gaps, and formulate strategies that encompass a holistic well-being approach to enhance employee engagement positively.
Global Journal of Enterprise Information System, 2019
Corporate world of the modern era is focused towards profit. Only a few companies can be seen whi... more Corporate world of the modern era is focused towards profit. Only a few companies can be seen which actually fit in marketing triangle where the three points – company , customer and the society have equal prominence for them.’ This is a common perception that the common public has about the corporate world. The proposed study focuses on this perception and attempts to test the reality of the statement. The research paper attempts to check the CSR practices of banking industry if it is focused towards profit only or is doing something for the society also which takes some of the banks’ profits away from them. SBI, Federal Bank, IndusInd Bank, Yes Bank, Bandhan, HDFC, ICICI and Axis Bank have been studied for the purpose of this research paper. Objective of the research is to study the consumers’ perception of CSR activities of Indian Banking Industry. A lot of researches have been done on corporate social responsibility and the corporation’s financial performance but very few resear...
Modern SWOT analysis was explained first (not originated) by Albert Humphrey in the 1960 and 70s ... more Modern SWOT analysis was explained first (not originated) by Albert Humphrey in the 1960 and 70s using data from Fortune 500 companies, when he led a convention at the Stanford Research Institute. Thirukkural SWOT model is an ancient model developed on the basis of observations of the composer almost 2000 years ago. Thirukkural , the pancham veda (Fifth sacred book) of Tamilians is being looked at as a management handbook in this study. It has been analysed whether the book gives us an exact model of SWOT (Analysis of Strengths, Weaknesses, Opportunities and Threats) analysis for an entrepreneur. The observations and readings lead to a more detailed SWOT model in Thirukkural. There are terms which are explained through a set of many verses. For example opportunity scanning has been explained in the chapter 49. The model is rediscovered in the chapters 47,48 and 49. The researcher has compiled the verses at one place in this paper to visualize a complete SWOT model which can act as a guiding path for an entrepreneur. In depth study of Thirukkural has made it possible. Further , usage of this model in modern businesses and new ventures has been discussed. Such studies may prove useful in handing over the knowledge of our ancestors to the future generations and make use of it in their business ventures.This way we can prove that western world is not the only promoter of management theories.India has also contributed in giving us prosperous and sophisticated economies. Gita,Tirukkural, Ramayana and Mahabharata are the eloquent testimonies of this statement. The research paper is just a step towards this goal. To quote Wikipedia would be appropriate here ,"Humphrey himself does not claim the creation of SWOT, and the origin remains obscure."Isn't there a possibility that he came across this great book (Translated in English) and discovered SWOT model, then it was translated by him into SWOT matrix for the use of modern entrepreneurs.
tS u LFkkuka x lw = es a ekuq "kh xHkZ fo'ys "k.k MkW-vydk tS u iz Lrkouk tS u vkxeks a dk ,s f... more tS u LFkkuka x lw = es a ekuq "kh xHkZ fo'ys "k.k MkW-vydk tS u iz Lrkouk tS u vkxeks a dk ,s frgkfld ,oa lka L-frd egÙo lq fuf'pr gS A çkphu tS u leq nk; ds jktuS frd] lkekftd vkS j HkkS xks fyd çca èku ds Kku ds fy, vkxe gh ,d ek= vkya cu gS a A vkxe Hkkjr ds tS u leq nk; dk O;kid fp= çLrq r djrs gS a a A vkt dh tS u leq nk; dh J)k ,oa la ;e iw .kZ thou 'kS yh bUgha vkxeks a dh ns u gS A ;s vkxe tS uks a ds O;ofLFkr thou dk vkèkkj jgh gq bZ lHkh i)fr;ks a dk fooj.k Hkh vius es a les Vs gq , gS a A Üos rkEcj tS u vkxe la xz g ds ckjg va xks a es a LFkkuka x lw = rhljs LFkku dk vkxe gS A^LFkkuka x* 'kCn LFkku rFkk va x & bu nks 'kCnks a ls fey dj cuk gS Ava x dk vFkZ gS Hks n rFkk LFkku dk vFkZ gS &ßftldk LoHkko o :i çfrLFkkfir fd;k tk;s og LFkku gS ¼ft.knkl xf.k egÙkj½ßA LFkkuka x lw = es a ,d ls nl rd dh la [;k okys Hks n gS a ftuds ,s ls rRoks a ;Fkk tho] iq nxy vkfn dk mYys [k fd;k x;k gS A çLrq r vkxe es a fo"k; dks vkèkkj u cuk dj la [;k dks vkèkkj cuk;k x;k gS vFkkZ r ftl oLrq ds ftrus Hks n gS a ] mls Øe'k: mlh mís 'kd es a lfEefyr fd;k x;k gS Atho] iq nxy] bfrgkl] [kxks y] xf.kr] n'kZ u] vkpkj&fopkj] çca èku] fpfdRlk] ekuq "kh xHkZ vkfn lkS ls vfèkd fo"k;ks a dk la dyu ftKklq vks a dks LFkkuka x lw = es a çkIr gks rk gS A LFkkuka x lw = dks LFkkuka x th vkS j Bk.ka dg dj Hkh iq dkjk tkrk gS ;g xz UFk ges a fpdRlk la ca èkh vus d {ks =ks a dh foLrr tkudkjh çnku djrk gS A çLrq r 'kks èk es a LFkkuka x lw = es a çkIr ekuq "kh xHkZ ls lEca fèkr lHkh lw =ks a dk fo'ys "k.k ikBdks a ds le{k çLrq r fd;k x;k gS A çFker: LFkkuka x lw = ds ika pos a vè;k; ds nq ljs mís 'kd dk rhloka lw = çLrq r gS : Þi¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a vla oek.kh fo xCHka èkjs Ttk] ra tgk& bRFkh nq fOo;Mk nq fUul.kk lq Ddiks Xxys vfgfëTtkAlq Ddiks Xxy la flës o ls oRFks vUrks tks .kh, v.kq ios ls TtkA lba ok lk lq Ddiks Xxys v.kq ios ls TtkAijks o ls lq Ddiks Xxys v.kq ios ls TtkA lhvks nx fo;Ms .k ok ls vk;eek.kh, lq Ddiks Xxys v.kq ios ls TtkAbPps ,fga i¥pfga Bk.ks fga tko èkjs TtkA i¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a la oek.kh fo xCHka uks èkjs TtkAra tgk&vIiÙktks o.kk] vbda r tks o.kk] tkboa >k] xs yuiq ëk] nks e.kfl;kAbPps ,fga i¥pfga Bk.ks fga tko uks èkjs TtkAi¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a la oek.kh fo xCHka uks èkjs TtkAra tgk& fuPpks m;k] v.kks m;k] okoUulks ;k] okfo)lks ;k] v.ka xifMls o.khA bPps ,fga i¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a la olek.kh fo xCHka uks èkjs TtkAi¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a la olek.kh fo xCHka uks èkjs Ttk] ra tgk& mma fe.kks f.kxke ifMls o.kh ;kfo Hkob] lekx;k ok ls lq Ddiks Xxyk ifMfo)la fr] mfnUus ok ls fiÙklks f.k;s ] iw jk ok ns odEeq .kk] iVQys ok uks fufíës HkobA bPps fga tko uks èkjs TtkAß lhfu;j fjlpZ Qs yks ] vkbZ-lh-,l-,l-vkj-A
Dr. Alka Jain's management videos. This video introduces the concept of leadership to the viewers... more Dr. Alka Jain's management videos. This video introduces the concept of leadership to the viewers. Manager v/s Leaders is also covered in this video.
Definition of human resource management
Unique features of human resource
Nature and characterist... more Definition of human resource management Unique features of human resource Nature and characteristics of Human Resource Management
Madhya Bharti- Humanities and Sciences, Vol. 85, Issue 12, 2025
This study investigates how sensory marketing strategies impact consumer purchase behaviour in
Be... more This study investigates how sensory marketing strategies impact consumer purchase behaviour in Bengaluru's cosmetic industry. It examines the utilization of visual, auditory, olfactory, tactile, and gustatory cues by cosmetic brands to shape consumer perceptions, emotional responses, and ultimately, purchase decisions. The research adopted a quantitative technique using a structured questionnaire administered to 482 consumers in Bengaluru, both online and at retail locations. Demographics, buying patterns, opinions regarding sensory marketing, and the impact of particular sensory signals on purchasing decisions were all examined in the survey. The results show that sensory marketing has a big impact, and that tactile experiences, scent, and visual attractiveness are important factors that influence consumer decisions. The report also emphasises how influencer marketing and digital platforms are becoming increasingly important for communicating sensory experiences. Consumer feelings and purchasing decisions are influenced by product packaging, aroma, and the tactile experience of application. Touch affects decision-making and raises the perceived worth of the goods. Ambient noises have an impact on customers' moods and in-store time. The report recommends that in order to improve consumer satisfaction and increase sales, cosmetic firms in Bengaluru should give sensory marketing top priority. It is advised to make investments in eye-catching displays, design welcoming in-store spaces, and use digital channels to highlight sensory experiences. The long-term impacts of sensory marketing on brand loyalty might be investigated in more detail.
Madhya Bharti- Humanities and Social Sciences, Vol-85 No.12, July–December: 2024, 2024
This paper examines how Financial Technology (FinTech) is changing stock markets by increasing
ef... more This paper examines how Financial Technology (FinTech) is changing stock markets by increasing efficiency and accessibility. Financial technology like blockchain, algorithmic trading, robo-advisors, and high-frequency trading have modernized traditional investment methods, making processes faster, reducing expenses, and increasing market liquidity. The study explores how these technologies enhance transparency, reduce information gaps, and enable quicker trade execution, leading to better price discovery. It also highlights how FinTech makes stock markets more accessible by providing reasonable and simple to use tools for investors. However, this paper addresses possible risks such as market variability and the need for proper rules to manage the rapid growth of these technologies. The study concludes that both Fintech Innovation and Investment Education Awareness are some of the factors which significantly affects Investment Decision Making. Between the two IEA has shown a stronger and more consistent trend and therefore we need to have effective educational programs to educating people in order to enable them to make the right investments.
Modern SWOT analysis was explained first (not originated) by Albert Humphrey in the 1960 and 70s ... more Modern SWOT analysis was explained first (not originated) by Albert Humphrey in the 1960 and 70s using data from Fortune 500 companies, when he led a convention at the Stanford Research Institute. Thirukkural SWOT model is an ancient model developed on the basis of observations of the composer almost 2000 years ago. Thirukkural , the pancham veda (Fifth sacred book) of Tamilians is being looked at as a management handbook in this study. It has been analysed whether the book gives us an exact model of SWOT (Analysis of Strengths, Weaknesses, Opportunities and Threats) analysis for an entrepreneur. The observations and readings lead to a more detailed SWOT model in Thirukkural. There are terms which are explained through a set of many verses. For example opportunity scanning has been explained in the chapter 49. The model is rediscovered in the chapters 47,48 and 49. The researcher has compiled the verses at one place in this paper to visualize a complete SWOT model which can act as a guiding path for an entrepreneur. In depth study of Thirukkural has made it possible. Further , usage of this model in modern businesses and new ventures has been discussed. Such studies may prove useful in handing over the knowledge of our ancestors to the future generations and make use of it in their business ventures.This way we can prove that western world is not the only promoter of management theories.India has also contributed in giving us prosperous and sophisticated economies. Gita,Tirukkural, Ramayana and Mahabharata are the eloquent testimonies of this statement. The research paper is just a step towards this goal. To quote Wikipedia would be appropriate here ,"Humphrey himself does not claim the creation of SWOT, and the origin remains obscure."Isn't there a possibility that he came across this great book (Translated in English) and discovered SWOT model, then it was translated by him into SWOT matrix for the use of modern entrepreneurs.
The paper explores some practical and applicable ideas ofJaina leadership styles from ancient Jai... more The paper explores some practical and applicable ideas ofJaina leadership styles from ancient Jain literature. Ananalysis of qualitative continuums of two leadership styles-1. Charismatic, 2. Transformational, in Jainascripture-Sthanang Sutra informs the world that we Indians were well aware of qualitative Continuum theories if not more, then at least 2500 years ago.Because these scriptures are collections of sermons of Lord Mahavira, whose time period is somewhere around 2500 years ago from today. The author has tried to discover if there is any particular theory of leadership in Sthanang Sutra, which deals with leadership styles. Three types of leaders are discussed in this context: 'Acharyas' in Jain community are respected as religious leaders right from the beginning, who used to manage the code of conduct of four levels (even today the designation Acharya carries the same set of responsibilities in Jain community)-{Sadhu (Monks), Sadhwi (nuns), Shravaka (male house holders) and shravika (female house holders)} of the community and lead their 'sangha'. 'Rayas' (kings) and 'Purushjaya' (great men) were other political and social leaders of that era.Development of their leadership styles and their use in qualitative continuums mesmerizes the author and details are shared with readers for the benefit of modern leaders and managers.The Qualitative Continuum Theory has been presented in two modern progressive styles of leaderships.This is a self-sustaining theory in which a person is expected to pick the best course of behavior and traits to become a successful leader.
During her visit to Senate Hall of Melbourne, the author happened to come across the content of M... more During her visit to Senate Hall of Melbourne, the author happened to come across the content of Magna Carta, in which controlling tools for the supreme authority-kings were laid down. The author was surprised to notice the similarity between the rules laid down by Chanakya and the rules laid down in Magna Carta for the rulers of its era. The paper attempts to prove that Chanakya almost 1600 years before Magna Carta had already established the role of kingship and his control on treasure of the king. There was a possibility that the fight between the Barons and the King John would not have taken place if they followed the rules of kingship, laid down by Chanakya in Arthshastra.
International Conference on Business, Management, Social and Economical Advancements, 2021
Strategic Management is the buzz word in the modern corporate world. Managerial communication is ... more Strategic Management is the buzz word in the modern corporate world. Managerial communication is the heart of any business. Whatever actions you take in your business they are based on the overall or the 'Master Strategy' of your business. Same way, whatever a manager communicates, is also based on strategies. Hence, it is named as strategic managerial communication. The present research attempts to explore the concept of strategic managerial communication in an ancient Indian book-Thirukkural. The book was authored by Tiruvalluvar, A Jain saint, explaining the management techniques useful for the then social, economical and political environment of the country. For the present research paper, communication skills as explained in Thirukkural will be analysed with a special focus on the public speaking art. The paper will conclude with the findings based on the analysis of those verses which talk about public speaking.
Journal of Advance Research in Applied Science (ISSN: 2208-2352), 2015
Jagdish Chandra Basu proved through his experiments that all the plants and trees are alive and h... more Jagdish Chandra Basu proved through his experiments that all the plants and trees are alive and have feelings just like a human being has. He proved that plants react, laugh and also feel sad. This was proved in late ninetees. But Jain Agamas have been the source of this information for last 2500 years.carang utra speas a lot aout anaspati ayi eeva (souls living in te bodies of plants and trees) and their feelings.The details are so live that one gets emotional for these so called non living things.Not only vanaspati (plants) but prithvi (earth), Apkaay (water), tejas (fire) Vayu (air) are also alive as per Jain Canons. Unfortunately modern generations do not believe these facts until and unless they are proved by some scientific approach. Hence plants are considered to be alive after agdis andra asus eperiments , while other four types of Kayik Jeevas are considered to be non living things till now. No one believed the stories of Pushpaka Vimana in te pic Ramayana as people flying ...
Corporate Image Management is being used as a marketing tool these days by individuals and organi... more Corporate Image Management is being used as a marketing tool these days by individuals and organization. Though the concept of corporate image management was originated with a feeling for upliftment of downtrodden members of the society and it was supposed to he lp the people with a non profit motive. This way perhaps the business tycoons were trying to give back to the economy, what they had taken from it. Image management helps in good customer relationship management because it touches the heart of the customer. As per Steven Howard, whatever touches a customer, becomes a marketing tool. The same has happened with the concept of Corporate Image Management. If corporate social initiatives help the customer and the company both, then of course, they are worth studying and a lot of research actions sho uld focus towards them. A good corporate image is helpful in better relationships between the company and community. Steven Howard comments on the p resent scenario of corporate image...
EPH - International Journal of Business & Management Science
During her visit to Senate Hall of Melbourne, the author happened to come across the content of M... more During her visit to Senate Hall of Melbourne, the author happened to come across the content of MagnaCarta,in whichcontrolling tools for the supreme authority-kings were laid down. The author was surprised to notice the similaritybetween the rules laid down by Chanakya and the rules laid down in Magna Carta for the rulers of its era. The paperattempts to prove that Chanakya almost 1600 years before Magna Carta had already established the role of kingship andhis control on treasure of the king. There was a possibility that the fight between the Barons and the King John would not have taken place if they followed the rules of kingship, laid down by Chanakya in Arthshastra.
Attaining sustainable competitive advantage in changing paradigms of the business world is possib... more Attaining sustainable competitive advantage in changing paradigms of the business world is possible through highly engaged employees, and holistic well-being is considered one of employee engagement's most important drivers (Ryder, G., & Director-General, I. (2020). World employment and social outlook-trends 2020. World Employment and Social Outlook, 108.). As per the (ILO) International Labour organization's World Employment and Social Outlook report of 2020, there are more than 630 million workforces worldwide. Employers can contribute to reaching the third Sustainable Development Goal (SDG), which is "Good Health & well-being," by implementing effective health and well-being initiatives (Martin, & United Nations-SDG. (2016). Health. United Nations Sustainable Development. https://www.un.org/sustainabledevelopment/health/). The aim of this qualitative research is investigating employee engagement practices from the perspective of holistic well-being initiatives impacting employee engagement. To assess the same, employees from various IT businesses in Bangalore City were contacted to participate in semi-structured, in-depth personal interviews for data collection. The research design employed is Thematic Analysis (Braun and Clarke, Qualitative Research in Psychology 3:77-101, 2006), in which interviews conducted over calls were transcribed and coded, leading to the development of themes. Computer-Assisted Qualitative Data Analysis Software (CAQDAS)-NVIVO has been used for data analysis. A five-dimensional framework of holistic well-being is established through the literature review, forming the analysis parameters. The five dimensions are; Physical, Psychological (Mental & Emotional), Social, Financial, and Spiritual. Then the gathered data were allocated deductively to these five overarching themes. The findings of this study accentuate substantial focus on physical, psychological, and social aspects of well-being with inadequate attention towards the spiritual dimension. A lack of proper balance among the initiatives has come to notice. It is suggested that organizations evaluate the present status of the well-being of employees through specific tools, identify gaps, and formulate strategies that encompass a holistic well-being approach to enhance employee engagement positively.
Global Journal of Enterprise Information System, 2019
Corporate world of the modern era is focused towards profit. Only a few companies can be seen whi... more Corporate world of the modern era is focused towards profit. Only a few companies can be seen which actually fit in marketing triangle where the three points – company , customer and the society have equal prominence for them.’ This is a common perception that the common public has about the corporate world. The proposed study focuses on this perception and attempts to test the reality of the statement. The research paper attempts to check the CSR practices of banking industry if it is focused towards profit only or is doing something for the society also which takes some of the banks’ profits away from them. SBI, Federal Bank, IndusInd Bank, Yes Bank, Bandhan, HDFC, ICICI and Axis Bank have been studied for the purpose of this research paper. Objective of the research is to study the consumers’ perception of CSR activities of Indian Banking Industry. A lot of researches have been done on corporate social responsibility and the corporation’s financial performance but very few resear...
Modern SWOT analysis was explained first (not originated) by Albert Humphrey in the 1960 and 70s ... more Modern SWOT analysis was explained first (not originated) by Albert Humphrey in the 1960 and 70s using data from Fortune 500 companies, when he led a convention at the Stanford Research Institute. Thirukkural SWOT model is an ancient model developed on the basis of observations of the composer almost 2000 years ago. Thirukkural , the pancham veda (Fifth sacred book) of Tamilians is being looked at as a management handbook in this study. It has been analysed whether the book gives us an exact model of SWOT (Analysis of Strengths, Weaknesses, Opportunities and Threats) analysis for an entrepreneur. The observations and readings lead to a more detailed SWOT model in Thirukkural. There are terms which are explained through a set of many verses. For example opportunity scanning has been explained in the chapter 49. The model is rediscovered in the chapters 47,48 and 49. The researcher has compiled the verses at one place in this paper to visualize a complete SWOT model which can act as a guiding path for an entrepreneur. In depth study of Thirukkural has made it possible. Further , usage of this model in modern businesses and new ventures has been discussed. Such studies may prove useful in handing over the knowledge of our ancestors to the future generations and make use of it in their business ventures.This way we can prove that western world is not the only promoter of management theories.India has also contributed in giving us prosperous and sophisticated economies. Gita,Tirukkural, Ramayana and Mahabharata are the eloquent testimonies of this statement. The research paper is just a step towards this goal. To quote Wikipedia would be appropriate here ,"Humphrey himself does not claim the creation of SWOT, and the origin remains obscure."Isn't there a possibility that he came across this great book (Translated in English) and discovered SWOT model, then it was translated by him into SWOT matrix for the use of modern entrepreneurs.
tS u LFkkuka x lw = es a ekuq "kh xHkZ fo'ys "k.k MkW-vydk tS u iz Lrkouk tS u vkxeks a dk ,s f... more tS u LFkkuka x lw = es a ekuq "kh xHkZ fo'ys "k.k MkW-vydk tS u iz Lrkouk tS u vkxeks a dk ,s frgkfld ,oa lka L-frd egÙo lq fuf'pr gS A çkphu tS u leq nk; ds jktuS frd] lkekftd vkS j HkkS xks fyd çca èku ds Kku ds fy, vkxe gh ,d ek= vkya cu gS a A vkxe Hkkjr ds tS u leq nk; dk O;kid fp= çLrq r djrs gS a a A vkt dh tS u leq nk; dh J)k ,oa la ;e iw .kZ thou 'kS yh bUgha vkxeks a dh ns u gS A ;s vkxe tS uks a ds O;ofLFkr thou dk vkèkkj jgh gq bZ lHkh i)fr;ks a dk fooj.k Hkh vius es a les Vs gq , gS a A Üos rkEcj tS u vkxe la xz g ds ckjg va xks a es a LFkkuka x lw = rhljs LFkku dk vkxe gS A^LFkkuka x* 'kCn LFkku rFkk va x & bu nks 'kCnks a ls fey dj cuk gS Ava x dk vFkZ gS Hks n rFkk LFkku dk vFkZ gS &ßftldk LoHkko o :i çfrLFkkfir fd;k tk;s og LFkku gS ¼ft.knkl xf.k egÙkj½ßA LFkkuka x lw = es a ,d ls nl rd dh la [;k okys Hks n gS a ftuds ,s ls rRoks a ;Fkk tho] iq nxy vkfn dk mYys [k fd;k x;k gS A çLrq r vkxe es a fo"k; dks vkèkkj u cuk dj la [;k dks vkèkkj cuk;k x;k gS vFkkZ r ftl oLrq ds ftrus Hks n gS a ] mls Øe'k: mlh mís 'kd es a lfEefyr fd;k x;k gS Atho] iq nxy] bfrgkl] [kxks y] xf.kr] n'kZ u] vkpkj&fopkj] çca èku] fpfdRlk] ekuq "kh xHkZ vkfn lkS ls vfèkd fo"k;ks a dk la dyu ftKklq vks a dks LFkkuka x lw = es a çkIr gks rk gS A LFkkuka x lw = dks LFkkuka x th vkS j Bk.ka dg dj Hkh iq dkjk tkrk gS ;g xz UFk ges a fpdRlk la ca èkh vus d {ks =ks a dh foLrr tkudkjh çnku djrk gS A çLrq r 'kks èk es a LFkkuka x lw = es a çkIr ekuq "kh xHkZ ls lEca fèkr lHkh lw =ks a dk fo'ys "k.k ikBdks a ds le{k çLrq r fd;k x;k gS A çFker: LFkkuka x lw = ds ika pos a vè;k; ds nq ljs mís 'kd dk rhloka lw = çLrq r gS : Þi¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a vla oek.kh fo xCHka èkjs Ttk] ra tgk& bRFkh nq fOo;Mk nq fUul.kk lq Ddiks Xxys vfgfëTtkAlq Ddiks Xxy la flës o ls oRFks vUrks tks .kh, v.kq ios ls TtkA lba ok lk lq Ddiks Xxys v.kq ios ls TtkAijks o ls lq Ddiks Xxys v.kq ios ls TtkA lhvks nx fo;Ms .k ok ls vk;eek.kh, lq Ddiks Xxys v.kq ios ls TtkAbPps ,fga i¥pfga Bk.ks fga tko èkjs TtkA i¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a la oek.kh fo xCHka uks èkjs TtkAra tgk&vIiÙktks o.kk] vbda r tks o.kk] tkboa >k] xs yuiq ëk] nks e.kfl;kAbPps ,fga i¥pfga Bk.ks fga tko uks èkjs TtkAi¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a la oek.kh fo xCHka uks èkjs TtkAra tgk& fuPpks m;k] v.kks m;k] okoUulks ;k] okfo)lks ;k] v.ka xifMls o.khA bPps ,fga i¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a la olek.kh fo xCHka uks èkjs TtkAi¥pfga Bk.ks fgfeRFkh iq fjls .k lf)a la olek.kh fo xCHka uks èkjs Ttk] ra tgk& mma fe.kks f.kxke ifMls o.kh ;kfo Hkob] lekx;k ok ls lq Ddiks Xxyk ifMfo)la fr] mfnUus ok ls fiÙklks f.k;s ] iw jk ok ns odEeq .kk] iVQys ok uks fufíës HkobA bPps fga tko uks èkjs TtkAß lhfu;j fjlpZ Qs yks ] vkbZ-lh-,l-,l-vkj-A
Strategic management is popularized as a modern management theory by the western scholars. In the... more Strategic management is popularized as a modern management theory by the western scholars. In the management books we find the statement that "The origin of strategic management can be retraced to 1911, when Harvard Business School introduced an integrative course in management called 'Business policy' aimed at the creation of general management capabi lity." (Azhar Kazmi, Adela Kazmi, 2016). But we miss the fact that 'Strategy in action' is available in ancient Indian scriptures too, which are atleast two to five thousand years old. We can open any ancient Indian scripture, be it Geeta, Mahabharata or Tirukkural, they are dotted with strategic management techniques. The author has attempted to explore ancient Jain Indian scripture to analyse if elements of strategic management are available in the ancient Jain scripture also. The focus will be on the religious Jain scripture 'Sthanag Sutra' and the relevance of strategic management techniques found in Sthanag Sutra is discussed in the paper.
Strategic Management is the buzz word in the modern corporate world. Managerial communication is ... more Strategic Management is the buzz word in the modern corporate world. Managerial communication is the heart of any business. Whatever actions you take in your business they are based on the overall or the 'Master Strategy' of your business. Same way, whatever a manager communicates, is also based on strategies. Hence, it is named as strategic managerial communication. The present research attempts to explore the concept of strategic managerial communication in an ancient Indian book-Thirukkural. The book was authored by Tiruvalluvar, A Jain saint, explaining the management techniques useful for the then social, economical and political environment of the country. For the present research paper, communication skills as explained in Thirukkural will be analysed with a special focus on the public speaking art. The paper will conclude with the findings based on the analysis of those verses which talk about public speaking.
Conflict is a process of social interaction. In this process, there is always a possibility of di... more Conflict is a process of social interaction. In this process, there is always a possibility of difference of interests or a struggle between two parties. This struggle can be due to a race in claims to resources, in the showoff of power and status, or difference in preferences and desires. Conflict can also be seen as the negative dimension of a relationship. This relationship can be between two individuals, two (or more) organizations, or two (or more) departments of an organization. Conflict is an interactive process that starts due to incompatibility or disagreement. Conflict is an inevitable part of society and social interactions. According to a Hindi saying, wherever there are two utensils (pots), they will clash (hit each other and crack). So, we come to know that for a conflict to arise two parties are requisite, but the hits may be harmful to either of them. If the conflicts are resolved on time and properly managed only then order prevails in society.
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Papers by Dr. Alka Jain
Bengaluru's cosmetic industry. It examines the utilization of visual, auditory, olfactory, tactile, and
gustatory cues by cosmetic brands to shape consumer perceptions, emotional responses, and
ultimately, purchase decisions.
The research adopted a quantitative technique using a structured questionnaire administered to 482
consumers in Bengaluru, both online and at retail locations. Demographics, buying patterns, opinions
regarding sensory marketing, and the impact of particular sensory signals on purchasing decisions
were all examined in the survey.
The results show that sensory marketing has a big impact, and that tactile experiences, scent, and
visual attractiveness are important factors that influence consumer decisions. The report also
emphasises how influencer marketing and digital platforms are becoming increasingly important for
communicating sensory experiences. Consumer feelings and purchasing decisions are influenced by
product packaging, aroma, and the tactile experience of application. Touch affects decision-making
and raises the perceived worth of the goods. Ambient noises have an impact on customers' moods
and in-store time.
The report recommends that in order to improve consumer satisfaction and increase sales, cosmetic
firms in Bengaluru should give sensory marketing top priority. It is advised to make investments in
eye-catching displays, design welcoming in-store spaces, and use digital channels to highlight
sensory experiences. The long-term impacts of sensory marketing on brand loyalty might be
investigated in more detail.
efficiency and accessibility. Financial technology like blockchain, algorithmic trading, robo-advisors,
and high-frequency trading have modernized traditional investment methods, making processes
faster, reducing expenses, and increasing market liquidity. The study explores how these
technologies enhance transparency, reduce information gaps, and enable quicker trade execution,
leading to better price discovery. It also highlights how FinTech makes stock markets more
accessible by providing reasonable and simple to use tools for investors. However, this paper
addresses possible risks such as market variability and the need for proper rules to manage the rapid
growth of these technologies. The study concludes that both Fintech Innovation and Investment
Education Awareness are some of the factors which significantly affects Investment Decision
Making. Between the two IEA has shown a stronger and more consistent trend and therefore we need
to have effective educational programs to educating people in order to enable them to make the right
investments.
Unique features of human resource
Nature and characteristics of Human Resource Management
Bengaluru's cosmetic industry. It examines the utilization of visual, auditory, olfactory, tactile, and
gustatory cues by cosmetic brands to shape consumer perceptions, emotional responses, and
ultimately, purchase decisions.
The research adopted a quantitative technique using a structured questionnaire administered to 482
consumers in Bengaluru, both online and at retail locations. Demographics, buying patterns, opinions
regarding sensory marketing, and the impact of particular sensory signals on purchasing decisions
were all examined in the survey.
The results show that sensory marketing has a big impact, and that tactile experiences, scent, and
visual attractiveness are important factors that influence consumer decisions. The report also
emphasises how influencer marketing and digital platforms are becoming increasingly important for
communicating sensory experiences. Consumer feelings and purchasing decisions are influenced by
product packaging, aroma, and the tactile experience of application. Touch affects decision-making
and raises the perceived worth of the goods. Ambient noises have an impact on customers' moods
and in-store time.
The report recommends that in order to improve consumer satisfaction and increase sales, cosmetic
firms in Bengaluru should give sensory marketing top priority. It is advised to make investments in
eye-catching displays, design welcoming in-store spaces, and use digital channels to highlight
sensory experiences. The long-term impacts of sensory marketing on brand loyalty might be
investigated in more detail.
efficiency and accessibility. Financial technology like blockchain, algorithmic trading, robo-advisors,
and high-frequency trading have modernized traditional investment methods, making processes
faster, reducing expenses, and increasing market liquidity. The study explores how these
technologies enhance transparency, reduce information gaps, and enable quicker trade execution,
leading to better price discovery. It also highlights how FinTech makes stock markets more
accessible by providing reasonable and simple to use tools for investors. However, this paper
addresses possible risks such as market variability and the need for proper rules to manage the rapid
growth of these technologies. The study concludes that both Fintech Innovation and Investment
Education Awareness are some of the factors which significantly affects Investment Decision
Making. Between the two IEA has shown a stronger and more consistent trend and therefore we need
to have effective educational programs to educating people in order to enable them to make the right
investments.