Media is an important tool for change. Being inexpensive and easy to access, cable television has... more Media is an important tool for change. Being inexpensive and easy to access, cable television has spread rapidly in Pakistan. Therefore, this study seeks to examine the portrayal of women (feministic perspective) by Star Plus soap operas. The researchers have used content analysis technique to study the portrayal of women (feministic perspective) in order to find out the patterns of values and ideologies presented by Star Plus soaps regarding women empowerment. The researchers analyzed eight Star Plus soap operas being telecast during prime time from 1 st January to 30 th June, 2010. The findings obtained through content analysis of Star Plus soap operas suggest that the Star Plus soap operas are mainly focusing on promoting the ideology of radical feminism in the portrayal of its female characters. This study also revealed that in most of the soap operas matriarchal culture or rule of women prevails as female characters are portrayed as assertive and decision making authority. The overall findings suggest that Star Plus soaps are mainly focusing on presenting women in powerful and decent roles.
Media is an important tool for change. Being inexpensive and easy to access, cable television has... more Media is an important tool for change. Being inexpensive and easy to access, cable television has spread rapidly in Pakistan. Therefore, this study seeks to examine the portrayal of women (feministic perspective) by Star Plus soap operas. The researchers have used content analysis technique to study the portrayal of women (feministic perspective) in order to find out the patterns of values and ideologies presented by Star Plus soaps regarding women empowerment. The researchers analyzed eight Star Plus soap operas being telecast during prime time from 1 st January to 30 th June, 2010. The findings obtained through content analysis of Star Plus soap operas suggest that the Star Plus soap operas are mainly focusing on promoting the ideology of radical feminism in the portrayal of its female characters. This study also revealed that in most of the soap operas matriarchal culture or rule of women prevails as female characters are portrayed as assertive and decision making authority. The overall findings suggest that Star Plus soaps are mainly focusing on presenting women in powerful and decent roles.
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