Türkiye Medya Akademisi Dergisi
Türkiye Medya Akademisi Dergisi (TÜMADER), Nisan ve Kasım aylarında olmak üzere yılda iki kez yayınlanan (özel sayılar hariç), hakemli, açık erişimli ve bilimsel bir dergidir. Dergi, iletişim bilimleriyle (yeni medya, radyo, televizyon, sinema, halkla ilişkiler, gazetecilik vb.) ilgili konuların ve farklı bilim dallarının (sosyoloji, psikoloji, felsefe, siyaset bilimi vb.) iletişim alanıyla alakalı konularının yer aldığı akademik çalışmaları yayınlamaktadır.
Dergide, Türkçe veya İngilizce olarak yazılmış (diğer dillerdeki çalışmalar yayın kurulunun iznine tabidir) araştırma makalesi, derleme, çeviri, olgu sunumu, kitap eleştirisi, kitap tanıtımı, kitap kritiği ve bildiri olmak üzere bilimsel ve özgün çalışmalara yer verilmektedir. Dergide, önceden yayınlanmış, yayınlanmak üzere kabul edilmiş veya yayınlanmak için değerlendirilmekte olan yazılar kabul edilmemektedir.
Dergide, Türkçe veya İngilizce olarak yazılmış (diğer dillerdeki çalışmalar yayın kurulunun iznine tabidir) araştırma makalesi, derleme, çeviri, olgu sunumu, kitap eleştirisi, kitap tanıtımı, kitap kritiği ve bildiri olmak üzere bilimsel ve özgün çalışmalara yer verilmektedir. Dergide, önceden yayınlanmış, yayınlanmak üzere kabul edilmiş veya yayınlanmak için değerlendirilmekte olan yazılar kabul edilmemektedir.
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The word ideology is a concept used to describe the collective production of thought and meaning. In this case, various views are retained or created. The thought effects of the dominant ideology are broadcast to people on various channels. One of them is the mass media. Mass media have been and continue to be used to form the views of the ruling class used for this purpose. At the beginning of this mass media, 20. There is cinema, which appeared in the century and was seen as a kind of illusion. While Cinema time has become a popular medium, it is also positioned as a tool of ideology. Released along with developing technology, cinema became monopolized over time and became a device that allowed the monopoly to reach people in different parts of the world. In addition, the physical characteristics, silence and charm of the cinemas allowed the audience to take an interest in the cinema. After the economic depression of 1929, Franklin Roosevelt, who wanted to use this power, wanted to subvert people's negative views through musical films, a popular genre, and build on the spirit of unity that his new policy needed. The main purpose of this study, which applies the content analysis method, is 1933 " 42. Street " describes how musicals support the film's dominant ideology and create new ideologies. At the end of the study, it was found that the dominant ideology in tracking communication messages using musical films encouraged sympathy and support.
With globalization, it is inevitable to consider the cultural values of the relevant market for the products and brand produced for the international markets. Otherwise, there will be a production that is not suitable for the relevant market's demands and needs. In other words, products will not address the market. Therefore, to operate commercially in different cultures, enterprises can adapt to glocal advertising strategy. With glocal advertising, businesses present their products and services by adapting to the country's value system and norms. In this context, the study explains that the effects of language, religion, values, attitudes and beliefs, and nutrition preferences on the enterprise's success in the international market. The study also focused on the relationship between glocal advertising and cultural differences.
Political leaders use information communication technologies (ICT) to realize political communication and reach their masses. Leaders use social media effectively both in special days and in their struggle in the political arena. However, political leaders are effective in informing and influencing their target audiences through the visuals, content and messages they share on the social platform. In this context, the contents shared by the leaders provide success in terms of having a say in the political arena. In Turkey’s politics, the content shared by the leaders on social media is important for the peaople who follow and like them and share their comments. This study covers the leaders’ sharing on “International Women’s Day (March 8)”. The purpose of this study is to determine to what extent the leaders of political parties in the Grand National Assembly of Turkey benefit from new communication opportunities provided by Twitter and whether they interact actively with its users. For this purpose, the tweets that the leaders share on their official Twitter accounts on International Women’s Day (March 8) are evaluated with qualitative and quantitative content analysis method based on social media data. In this research it is tried to find answer to the following questions: What are the contents of the March 8 Tweet of politicians? What was the attitude of the followers to these tweets? What content is supported by the international Women’s Day (March 8) celebration messages? Did the followers of the leaders interact with the messages of celebration and what are the headings of the followers comments to these tweets? Accordingly, general user comments on leaders’ tweets are also examined through quantitave coding based on quantative data. The results are interpreted by transferring the tables to the coding table. In the light of the data in the coding table, it is planned to provide a framework for the sharing of leaders and their communication with commenting followers.
The Soviet Union disintegrated and the capitalization process accelerated in the world as the armament brought about by the Cold War resulted in favor of the Western Bloc. Transnational companies gained strength and began to weaken the competitiveness of third world countries. The mixed economic model that was tried to be implemented in the first years of the Republic of Turkey started to be gradually abandoned in the following years. In the 1980s, Ronald Reagan and Margaret Thatcher apply modern conservative politics that has engulfed Turkey as well. Statism and social state started to decline, privatizations accelerated. In the 1980s, this atmosphere which also involves Turkey, has been intensively studied in films of social criticism. Coalition governments in the 1990s, Turkey has failed to achieve political and economic stability. In the 2000s, neo-liberal conservative policies accelerated, many institutions were taken over by foreign capital, and the state began to shrink. The national economic system has changed and transformed rapidly. It is seen that critical films in terms of national capital and national industry were few in the 2000s. Thus, in this study, Devrim Arabaları (2008) and Usta (2009) films will be analyzed in the context of ideological film criticism.
Currently, crises come to the median at frequent intervals and in such a way that they affect the entire world. These crises affect both members of society and firms. In order to reduce the impact of the crisis and ensure the continuity of consumption, companies have started to change their communication patterns and rhetoric in their advertising. One of these crises that has changed has been the covid-19 epidemic, which appeared in China in January 2020 and affected the entire world. With the epidemic, people's daily routines and forms of consumption have changed. In addition, commercial companies have started to publish advertisements that they associate with the epidemic in order to maintain consumption, remind themselves of the consumer audience and increase their prestige by ensuring the continuity of production. How commercial firms advertise to influence consumer audiences by changing their advertising strategies and communication methods in the Covid-19 epidemic is a problem of the study. Commercial firms to reveal changing patterns of communication with the crisis rhetoric and discourse analysis method was used to study the main purpose of this Covid-19 outbreak is changing the idea is to reveal the discourses identify and commercial ads. Posted on YouTube as a result of this study which examined their ads commercial companies, firms can change their forms of communication and rhetoric with the crisis, and the crisis of the ads created with the conditions that made up the rhetoric and images used appropriate to the pandemic, and promoting commercial products and services that you add to them was observed.
The word ideology is a concept used to describe the collective production of thought and meaning. In this case, various views are retained or created. The thought effects of the dominant ideology are broadcast to people on various channels. One of them is the mass media. Mass media have been and continue to be used to form the views of the ruling class used for this purpose. At the beginning of this mass media, 20. There is cinema, which appeared in the century and was seen as a kind of illusion. While Cinema time has become a popular medium, it is also positioned as a tool of ideology. Released along with developing technology, cinema became monopolized over time and became a device that allowed the monopoly to reach people in different parts of the world. In addition, the physical characteristics, silence and charm of the cinemas allowed the audience to take an interest in the cinema. After the economic depression of 1929, Franklin Roosevelt, who wanted to use this power, wanted to subvert people's negative views through musical films, a popular genre, and build on the spirit of unity that his new policy needed. The main purpose of this study, which applies the content analysis method, is 1933 " 42. Street " describes how musicals support the film's dominant ideology and create new ideologies. At the end of the study, it was found that the dominant ideology in tracking communication messages using musical films encouraged sympathy and support.
With globalization, it is inevitable to consider the cultural values of the relevant market for the products and brand produced for the international markets. Otherwise, there will be a production that is not suitable for the relevant market's demands and needs. In other words, products will not address the market. Therefore, to operate commercially in different cultures, enterprises can adapt to glocal advertising strategy. With glocal advertising, businesses present their products and services by adapting to the country's value system and norms. In this context, the study explains that the effects of language, religion, values, attitudes and beliefs, and nutrition preferences on the enterprise's success in the international market. The study also focused on the relationship between glocal advertising and cultural differences.
Political leaders use information communication technologies (ICT) to realize political communication and reach their masses. Leaders use social media effectively both in special days and in their struggle in the political arena. However, political leaders are effective in informing and influencing their target audiences through the visuals, content and messages they share on the social platform. In this context, the contents shared by the leaders provide success in terms of having a say in the political arena. In Turkey’s politics, the content shared by the leaders on social media is important for the peaople who follow and like them and share their comments. This study covers the leaders’ sharing on “International Women’s Day (March 8)”. The purpose of this study is to determine to what extent the leaders of political parties in the Grand National Assembly of Turkey benefit from new communication opportunities provided by Twitter and whether they interact actively with its users. For this purpose, the tweets that the leaders share on their official Twitter accounts on International Women’s Day (March 8) are evaluated with qualitative and quantitative content analysis method based on social media data. In this research it is tried to find answer to the following questions: What are the contents of the March 8 Tweet of politicians? What was the attitude of the followers to these tweets? What content is supported by the international Women’s Day (March 8) celebration messages? Did the followers of the leaders interact with the messages of celebration and what are the headings of the followers comments to these tweets? Accordingly, general user comments on leaders’ tweets are also examined through quantitave coding based on quantative data. The results are interpreted by transferring the tables to the coding table. In the light of the data in the coding table, it is planned to provide a framework for the sharing of leaders and their communication with commenting followers.
The Soviet Union disintegrated and the capitalization process accelerated in the world as the armament brought about by the Cold War resulted in favor of the Western Bloc. Transnational companies gained strength and began to weaken the competitiveness of third world countries. The mixed economic model that was tried to be implemented in the first years of the Republic of Turkey started to be gradually abandoned in the following years. In the 1980s, Ronald Reagan and Margaret Thatcher apply modern conservative politics that has engulfed Turkey as well. Statism and social state started to decline, privatizations accelerated. In the 1980s, this atmosphere which also involves Turkey, has been intensively studied in films of social criticism. Coalition governments in the 1990s, Turkey has failed to achieve political and economic stability. In the 2000s, neo-liberal conservative policies accelerated, many institutions were taken over by foreign capital, and the state began to shrink. The national economic system has changed and transformed rapidly. It is seen that critical films in terms of national capital and national industry were few in the 2000s. Thus, in this study, Devrim Arabaları (2008) and Usta (2009) films will be analyzed in the context of ideological film criticism.
Currently, crises come to the median at frequent intervals and in such a way that they affect the entire world. These crises affect both members of society and firms. In order to reduce the impact of the crisis and ensure the continuity of consumption, companies have started to change their communication patterns and rhetoric in their advertising. One of these crises that has changed has been the covid-19 epidemic, which appeared in China in January 2020 and affected the entire world. With the epidemic, people's daily routines and forms of consumption have changed. In addition, commercial companies have started to publish advertisements that they associate with the epidemic in order to maintain consumption, remind themselves of the consumer audience and increase their prestige by ensuring the continuity of production. How commercial firms advertise to influence consumer audiences by changing their advertising strategies and communication methods in the Covid-19 epidemic is a problem of the study. Commercial firms to reveal changing patterns of communication with the crisis rhetoric and discourse analysis method was used to study the main purpose of this Covid-19 outbreak is changing the idea is to reveal the discourses identify and commercial ads. Posted on YouTube as a result of this study which examined their ads commercial companies, firms can change their forms of communication and rhetoric with the crisis, and the crisis of the ads created with the conditions that made up the rhetoric and images used appropriate to the pandemic, and promoting commercial products and services that you add to them was observed.