Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Ekonomiese En BestuurswetenskappeOndernemingsbestuurPlease help us populate SUNScholar with the p... more Ekonomiese En BestuurswetenskappeOndernemingsbestuurPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected]
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Management Dynamics : Journal of the Southern African Institute for Management Scientists, 2014
Corporate reputation is an intangible multi-stakeholder concept resulting from the perceptions th... more Corporate reputation is an intangible multi-stakeholder concept resulting from the perceptions that diverse stakeholder groups - such as customers and suppliers - have of a firm. Stakeholders' perceptions of corporate reputation are formed by different expectations of and experiences with a firm. Therefore, the dimensions that constitute corporate reputation can also be expected to differ among different stakeholder groups. The continual measurement of the dimensions relevant to a particular stakeholder group is important to detect areas that need timely adjustment. The primary objective of this study was to validate the shortened version of the customer-based corporate reputation (CBCR) scale of Walsh, Beatty and Shiu (2009) on a sample of customers of a national clothing retailer. The findings only support two of the five dimensions of the scale, namely 'customer orientation' and 'a reliable and financially strong company'. Both these dimensions are strongly as...
Please help populate SUNScholar with the full text of SU research output. Also - should you need ... more Please help populate SUNScholar with the full text of SU research output. Also - should you need this item urgently, please snd us the details and we will try to get hold of the full text as quick possible. E-mail to [email protected]. Thank you.Ekonomiese En BestuurswetenskappeOndernemingsbestuu
Abstract The omni-channel shopping phenomenon creates major challenges for brick-and-mortar store... more Abstract The omni-channel shopping phenomenon creates major challenges for brick-and-mortar stores to remain relevant and appeal to customers. A way to counteract these challenges is to offer customers a journey where in-store experiences enable them to encounter numerous physical and virtual touchpoints evoked by affective, cognitive, physical, relational, sensorial and symbolic responses. This study ascertained the customer journey activated by the experiences causing value and resulting in intentions to revisit a retailer specializing in outdoor apparel. Our web-based survey collected 300 valid responses for analyses. The statistical analyses confirmed a positive relationship between the customer in-shop experience factors and the shopping trip value experienced, which in turn mediated the relationship with intention to repatronage. Some conclusions are made and various suggestions for future research are recommended.
South African Journal of Economic and Management Sciences, 1999
This article reports on the identification of how various risk relievers, available to consumers ... more This article reports on the identification of how various risk relievers, available to consumers and mail-order catalogue organisations, influence general risk perception. Consumers who have purchased low-involvement products on a number of occasions by mail-order constitute the sample. The findings are that two of the major risk relievers significantly reduce, whilst another one increases, the general risk perceptions of mail-order customers when buying low-involvement goods. These findings are important to mail-order catalogue managers because they confirm that a variety of risk relievers need to be offered to ensure that perceived risks are properly addressed.
Management Dynamics : Journal of the Southern African Institute for Management Scientists, 2010
This study investigates Thayer's activation theory as applied to fear appeals in advertising ... more This study investigates Thayer's activation theory as applied to fear appeals in advertising in the context of drinking-and-driving advertising. Young adults aged 18-24 were exposed to television advertisements employing three different levels of fear appeal. The impact of fear aroused (in terms of two dimensions namely energy and tension) by the advertisement stimuli on attitude and behavioural intention, was measured. The results showed that, for English-speaking respondents, a tension threshold was exceeded, where tension suppressed energy levels. The major contribution of this study is that, when fear appeals are considered in advertising for a drinking-and-driving campaign, the language differences in a target audience could warrant different approaches that should be carefully considered to maximise its impact.
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help populate SUNScholar with the full text of SU research output. Also - should you need ... more Please help populate SUNScholar with the full text of SU research output. Also - should you need this item urgently, please snd us the details and we will try to get hold of the full text as quick possible. E-mail to [email protected]. Thank you.Ekonomiese En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Ekonomiese En BestuurswetenskappeOndernemingsbestuurPlease help us populate SUNScholar with the p... more Ekonomiese En BestuurswetenskappeOndernemingsbestuurPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected]
Cause-related marketing provides potential benefits to business, non-profit organisations and con... more Cause-related marketing provides potential benefits to business, non-profit organisations and consumers if implemented effectively, with a thorough consideration for structural campaign elements and within a societal marketing paradigm. Cultural differences in cause-related marketing findings, limited South African knowledge and research, a lack of knowledge about structural campaign element interactions, and the large prevalence of potentially unsuitable student samples in existing research, motivate this study. During qualitative research (in-depth interviews and focus groups) South African business practitioners and consumers provide valuable insights for future research, and for planning and implementing cause-related marketing.
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Ekonomiese En BestuurswetenskappeOndernemingsbestuurPlease help us populate SUNScholar with the p... more Ekonomiese En BestuurswetenskappeOndernemingsbestuurPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected]
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Management Dynamics : Journal of the Southern African Institute for Management Scientists, 2014
Corporate reputation is an intangible multi-stakeholder concept resulting from the perceptions th... more Corporate reputation is an intangible multi-stakeholder concept resulting from the perceptions that diverse stakeholder groups - such as customers and suppliers - have of a firm. Stakeholders' perceptions of corporate reputation are formed by different expectations of and experiences with a firm. Therefore, the dimensions that constitute corporate reputation can also be expected to differ among different stakeholder groups. The continual measurement of the dimensions relevant to a particular stakeholder group is important to detect areas that need timely adjustment. The primary objective of this study was to validate the shortened version of the customer-based corporate reputation (CBCR) scale of Walsh, Beatty and Shiu (2009) on a sample of customers of a national clothing retailer. The findings only support two of the five dimensions of the scale, namely 'customer orientation' and 'a reliable and financially strong company'. Both these dimensions are strongly as...
Please help populate SUNScholar with the full text of SU research output. Also - should you need ... more Please help populate SUNScholar with the full text of SU research output. Also - should you need this item urgently, please snd us the details and we will try to get hold of the full text as quick possible. E-mail to [email protected]. Thank you.Ekonomiese En BestuurswetenskappeOndernemingsbestuu
Abstract The omni-channel shopping phenomenon creates major challenges for brick-and-mortar store... more Abstract The omni-channel shopping phenomenon creates major challenges for brick-and-mortar stores to remain relevant and appeal to customers. A way to counteract these challenges is to offer customers a journey where in-store experiences enable them to encounter numerous physical and virtual touchpoints evoked by affective, cognitive, physical, relational, sensorial and symbolic responses. This study ascertained the customer journey activated by the experiences causing value and resulting in intentions to revisit a retailer specializing in outdoor apparel. Our web-based survey collected 300 valid responses for analyses. The statistical analyses confirmed a positive relationship between the customer in-shop experience factors and the shopping trip value experienced, which in turn mediated the relationship with intention to repatronage. Some conclusions are made and various suggestions for future research are recommended.
South African Journal of Economic and Management Sciences, 1999
This article reports on the identification of how various risk relievers, available to consumers ... more This article reports on the identification of how various risk relievers, available to consumers and mail-order catalogue organisations, influence general risk perception. Consumers who have purchased low-involvement products on a number of occasions by mail-order constitute the sample. The findings are that two of the major risk relievers significantly reduce, whilst another one increases, the general risk perceptions of mail-order customers when buying low-involvement goods. These findings are important to mail-order catalogue managers because they confirm that a variety of risk relievers need to be offered to ensure that perceived risks are properly addressed.
Management Dynamics : Journal of the Southern African Institute for Management Scientists, 2010
This study investigates Thayer's activation theory as applied to fear appeals in advertising ... more This study investigates Thayer's activation theory as applied to fear appeals in advertising in the context of drinking-and-driving advertising. Young adults aged 18-24 were exposed to television advertisements employing three different levels of fear appeal. The impact of fear aroused (in terms of two dimensions namely energy and tension) by the advertisement stimuli on attitude and behavioural intention, was measured. The results showed that, for English-speaking respondents, a tension threshold was exceeded, where tension suppressed energy levels. The major contribution of this study is that, when fear appeals are considered in advertising for a drinking-and-driving campaign, the language differences in a target audience could warrant different approaches that should be carefully considered to maximise its impact.
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Please help populate SUNScholar with the full text of SU research output. Also - should you need ... more Please help populate SUNScholar with the full text of SU research output. Also - should you need this item urgently, please snd us the details and we will try to get hold of the full text as quick possible. E-mail to [email protected]. Thank you.Ekonomiese En BestuurswetenskappeOndernemingsbestuu
Please help us populate SUNScholar with the post print version of this article. It can be e-maile... more Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected] En BestuurswetenskappeOndernemingsbestuu
Ekonomiese En BestuurswetenskappeOndernemingsbestuurPlease help us populate SUNScholar with the p... more Ekonomiese En BestuurswetenskappeOndernemingsbestuurPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: [email protected]
Cause-related marketing provides potential benefits to business, non-profit organisations and con... more Cause-related marketing provides potential benefits to business, non-profit organisations and consumers if implemented effectively, with a thorough consideration for structural campaign elements and within a societal marketing paradigm. Cultural differences in cause-related marketing findings, limited South African knowledge and research, a lack of knowledge about structural campaign element interactions, and the large prevalence of potentially unsuitable student samples in existing research, motivate this study. During qualitative research (in-depth interviews and focus groups) South African business practitioners and consumers provide valuable insights for future research, and for planning and implementing cause-related marketing.
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