This paper illustrates a method that captures the impact of visual designs on consumers and provi... more This paper illustrates a method that captures the impact of visual designs on consumers and provides insights for website visual branding. This method divorces visual content from text and brand so that pure impact of the visual design can be obtained. The research provides direction on which visual collateral is best aligned to specific brand strategy, balancing brand consistency and brand renewal.
There might be nothing new or interesting in saying that creativity fuels both humor and design. ... more There might be nothing new or interesting in saying that creativity fuels both humor and design. But is it possible to reverse this equation? Can humor or rather the thought structure and method of humor fuel creative thinking or more specifically design thinking?
This paper attempts to study the innate structure of humor, and the method used in its construction. Some of these methods used to construct humor will be explored further to create frameworks that can be valuable in the design process as an alternative system of structuring information to create interesting insights and solutions. It is important at this point to clarify that this paper is not aimed at providing a method to infuse humor in the final output of the design process. This study is aimed solely at understanding the thought process used in the construction of humor and analyzing how such a thought structure could be valuable as a creative stimulus in the design process. To this point, this paper also examines the structure of creative thought briefly as a bridge mechanism between humor and design thinking.
This paper illustrates a method that captures the impact of visual designs on consumers and provi... more This paper illustrates a method that captures the impact of visual designs on consumers and provides insights for website visual branding. This method divorces visual content from text and brand so that pure impact of the visual design can be obtained. The research provides direction on which visual collateral is best aligned to specific brand strategy, balancing brand consistency and brand renewal.
There might be nothing new or interesting in saying that creativity fuels both humor and design. ... more There might be nothing new or interesting in saying that creativity fuels both humor and design. But is it possible to reverse this equation? Can humor or rather the thought structure and method of humor fuel creative thinking or more specifically design thinking?
This paper attempts to study the innate structure of humor, and the method used in its construction. Some of these methods used to construct humor will be explored further to create frameworks that can be valuable in the design process as an alternative system of structuring information to create interesting insights and solutions. It is important at this point to clarify that this paper is not aimed at providing a method to infuse humor in the final output of the design process. This study is aimed solely at understanding the thought process used in the construction of humor and analyzing how such a thought structure could be valuable as a creative stimulus in the design process. To this point, this paper also examines the structure of creative thought briefly as a bridge mechanism between humor and design thinking.
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Papers by Shivani Mohan
This paper attempts to study the innate structure of humor, and the method used in its construction. Some of these methods used to construct humor will be explored further to create frameworks that can be valuable in the design process as an alternative system of structuring information to create interesting insights and solutions. It is important at this point to clarify that this paper is not aimed at providing a method to infuse humor in the final output of the design process. This study is aimed solely at understanding the thought process used in the construction of humor and analyzing how such a thought structure could be valuable as a creative stimulus in the design process. To this point, this paper also examines the structure of creative thought briefly as a bridge mechanism between humor and design thinking.
This paper attempts to study the innate structure of humor, and the method used in its construction. Some of these methods used to construct humor will be explored further to create frameworks that can be valuable in the design process as an alternative system of structuring information to create interesting insights and solutions. It is important at this point to clarify that this paper is not aimed at providing a method to infuse humor in the final output of the design process. This study is aimed solely at understanding the thought process used in the construction of humor and analyzing how such a thought structure could be valuable as a creative stimulus in the design process. To this point, this paper also examines the structure of creative thought briefly as a bridge mechanism between humor and design thinking.