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- Drouvelis, Michalis & Marx, Benjamin M. (2022): Can charitable appeals identify and exploit belief heterogeneity?
Charitable fundraisers frequently announce giving by others, and research shows that this can increase donations. However, this mechanism may not put information about peers to the most efficient use if it is costly to inform individuals who are indifferent to peer actions or causes some individuals to give less. We investigate whether a simple mechanism without incentives can predict heterogeneity in charitable responses to peer decisions. We elicit beliefs about donations in a baseline solicitation, and in subsequent solicitations we randomly assign information about others’ donations. ... Elicited beliefs did not predict heterogeneous treatment effects on beliefs or donations, making the strategy unlikely to succeed unless individuals are engaged and the information is salient.
RePEc:eee:jeborg:v:198:y:2022:i:c:p:631-649 Save to MyIDEAS - Michalis Drouvelis & Benjamin M. Marx (2021): Can Charitable Appeals Identify and Exploit Belief Heterogeneity?
Charitable fundraisers frequently announce giving by others, and research shows that this can increase donations. However, this mechanism may not put information about peers to the most efficient use if it is costly to inform individuals who are indifferent to peer actions or causes some individuals to give less. We investigate whether a simple mechanism without incentives can predict heterogeneity in charitable responses to peer decisions. We elicit beliefs about donations in a baseline solicitation, and in subsequent solicitations we randomly assign information about others’ donations. ... However, elicited beliefs can predict heterogeneous treatment effects if individuals are engaged and the information is salient.
RePEc:ces:ceswps:_8855 Save to MyIDEAS - Michalis Drouvelis & Benjamin M. Marx (2021): Dimensions of donation preferences: the structure of peer and income effects
Charitable donations provide positive externalities and can potentially be increased with an understanding of donor preferences. We obtain a uniquely comprehensive characterization of donation motives using an experiment that varies treatments between and within subjects. Donations are increasing in peers’ donations and past subjects’ donations. These and other results suggest a model of heterogeneous beliefs about the social norm for giving. ... A simple fundraising strategy increases donations by an estimated 30% by exploiting previously unstudied correlations between dimensions of donor preferences.
RePEc:kap:expeco:v:24:y:2021:i:1:d:10.1007_s10683-020-09661-z Save to MyIDEAS - Michalis Drouvelis & Benjamin M. Marx (2019): Dimensions of Donation Preferences: The Structure of Peer and Income Effects
Charitable donations provide positive externalities and can potentially be increased with an understanding of donor preferences. ... Donations are increasing in peers’ donations, past subjects’ donations, and bonus income. These findings of peer and income effects do not extend to earned income, anonymous donations, or peers’ donations of bonus income. A model of an uncertain social norm for giving can explain the patterns here and in several strands of past research. ... A simpler fundraising strategy using only the social dimension of donor preferences increases donations by 30 percent.
RePEc:ces:ceswps:_7496 Save to MyIDEAS