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Corporate social responsibility activities and firm performance: The moderating role of strategic emphasis and industry competition

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  • Xingping Jia

Abstract

This study extends the literature on the relationship between corporate social responsibility (CSR) activities and firm performance by incorporating the role of strategic emphasis, defined as the resources that firms allocate to value appropriation (with the emphasis on advertising expenditure) versus value creation (with the emphasis on research and development investment), and how industry competition creates a three‐way interaction with CSR and strategic emphasis to affect firm performance. Using data from 3,401 publicly traded firm‐year observations in China for the years 2009–2015, the study demonstrates that CSR enhances firm performance when the firm's strategy emphasizes value appropriation over value creation. The interaction effect of CSR and strategic emphasis is also shown to vary with the level of competition in the industry. The results not only contribute to the literature on the relationship between CSR and firm performance, but can also inform firms' resource allocation decisions, enabling them to gain instrumental value from CSR initiatives.

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  • Xingping Jia, 2020. "Corporate social responsibility activities and firm performance: The moderating role of strategic emphasis and industry competition," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 65-73, January.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:1:p:65-73
    DOI: 10.1002/csr.1774
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