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Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting, and Feedback

Author

Listed:
  • B. T. Seger

    (University of Würzburg)

  • J. Burkhardt

    (University of Würzburg)

  • F. Straub

    (University of Würzburg)

  • S. Scherz

    (University of Würzburg)

  • G. Nieding

    (University of Würzburg)

Abstract

This online intervention study examined whether system- and action-related information alone, together with goal setting, or together with goal setting and feedback helps people change their video streaming activities in a pro-environmental way. The participants (N = 92) documented their video streaming activities for one week prior to the intervention (week 1), three weeks after the onset of the intervention (weeks 2–4), and in a follow-up period two weeks later (week 7). A reduction of greenhouse gas emissions associated with video streaming was observed over the course of the intervention, together with reduced streaming durations and lowered resolution settings across all groups. There were no differences between the groups. It appears that as regards video streaming, information combined with self-monitoring has considerable potential to change individual behaviour and its associated ecological impact.

Suggested Citation

  • B. T. Seger & J. Burkhardt & F. Straub & S. Scherz & G. Nieding, 2023. "Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting, and Feedback," Journal of Consumer Policy, Springer, vol. 46(2), pages 137-153, June.
    • Handle: RePEc:kap:jcopol:v:46:y:2023:i:2:d:10.1007_s10603-023-09536-9
    DOI: 10.1007/s10603-023-09536-9
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    References listed on IDEAS

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    1. Harding, Matthew & Hsiaw, Alice, 2014. "Goal setting and energy conservation," Journal of Economic Behavior & Organization, Elsevier, vol. 107(PA), pages 209-227.
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