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Honesty in the Digital Age

Author

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  • Alain Cohn

    (School of Information, University of Michigan, Ann Arbor, Michigan 48109)

  • Tobias Gesche

    (Center for Law & Economics, Swiss Federal Institute of Technology Zurich, 8092 Zurich, Switzerland)

  • Michel André Maréchal

    (Department of Economics, University of Zurich, 8006 Zurich, Switzerland)

Abstract

Modern communication technologies enable efficient exchange of information but often sacrifice direct human interaction inherent in more traditional forms of communication. This raises the question of whether the lack of personal interaction induces individuals to exploit informational asymmetries. We conducted two experiments with a total of 848 subjects to examine how human versus machine interaction influences cheating for financial gain. We find that individuals cheat about three times more when they interact with a machine rather than a person, regardless of whether the machine is equipped with human features. When interacting with a human, individuals are particularly reluctant to report unlikely and therefore, suspicious outcomes, which is consistent with social image concerns. The second experiment shows that dishonest individuals prefer to interact with a machine when facing an opportunity to cheat. Our results suggest that human presence is key to mitigating dishonest behavior and that self-selection into communication channels can be used to screen for dishonest people.

Suggested Citation

  • Alain Cohn & Tobias Gesche & Michel André Maréchal, 2022. "Honesty in the Digital Age," Management Science, INFORMS, vol. 68(2), pages 827-845, February.
  • Handle: RePEc:inm:ormnsc:v:68:y:2022:i:2:p:827-845
    DOI: 10.1287/mnsc.2021.3985
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    Cited by:

    1. Zakaria Babutsidze & Nobuyuki Hanaki & Adam Zylbersztejn, 2019. "Digital Communication and Swift Trust," SciencePo Working papers Main halshs-02050514, HAL.
    2. Huber, Christoph & Litsios, Christos & Nieper, Annika & Promann, Timo, 2023. "On social norms and observability in (dis)honest behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 212(C), pages 1086-1099.
    3. Zakaria Babutsidze & Nobuyuki Hanaki & Adam Zylbersztejn, 2021. "Nonverbal content and trust: An experiment on digital communication," Economic Inquiry, Western Economic Association International, vol. 59(4), pages 1517-1532, October.
    4. Lohse, Tim & Qari, Salmai, 2021. "Gender differences in face-to-face deceptive behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 187(C), pages 1-15.
    5. Ann‐Kathrin Crede & Frauke von Bieberstein, 2020. "Reputation and lying aversion in the die roll paradigm: Reducing ambiguity fosters honest behavior," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(4), pages 651-657, June.
    6. Victor Klockmann & Alicia von Schenk & Marie Claire Villeval, 2021. "Artificial Intelligence, Ethics, and Diffused Pivotality," Working Papers 2111, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    7. Zakaria Babutsidze & Nobuyuki Hanaki & Adam Zylbersztejn, 2020. "Nonverbal content and swift trust: An experiment on digital communication," Working Papers 2008, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    8. Cristina Bicchieri & Eugen Dimant, 2018. "It's Not A Lie If You Believe It. Lying and Belief Distortion Under Norm-Uncertainty," PPE Working Papers 0012, Philosophy, Politics and Economics, University of Pennsylvania.
    9. Chugunova, Marina & Sele, Daniela, 2022. "We and It: An interdisciplinary review of the experimental evidence on how humans interact with machines," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 99(C).
    10. Cristina Bicchieri & Eugen Dimant & Silvia Sonderegger, 2020. "It's Not a Lie If You Believe the Norm Does Not Apply: Conditional Norm-Following with Strategic Beliefs," CESifo Working Paper Series 8059, CESifo.
    11. Dickinson, David L & McEvoy, David M, 2021. "Further from the truth: The impact of moving from in-person to online settings on dishonest behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 90(C).
    12. Jantsje M. Mol & Eline C. M. Heijden & Jan J. M. Potters, 2020. "(Not) alone in the world: Cheating in the presence of a virtual observer," Experimental Economics, Springer;Economic Science Association, vol. 23(4), pages 961-978, December.
    13. Christine Laudenbach & Jenny Pirschel & Stephan Siegel, 2018. "Personal Communication in an Automated World: Evidence from Loan Repayments," CESifo Working Paper Series 7295, CESifo.
    14. Dickinson, David L. & McEvoy, David M., 2020. "Further from the Truth: The Impact of In-Person, Online, and mTurk on Dishonest Behavior," IZA Discussion Papers 13686, Institute of Labor Economics (IZA).
    15. Dickinson, David L. & McEvoy, David M., 2020. "Further from the Truth: The Impact of In-Person, Online, and mTurk on Dishonest Behavior," IZA Discussion Papers 13686, Institute of Labor Economics (IZA).
    16. Martina Pocchiari & Jason M.T. Roos, 2023. "The Heterogeneous Effect of Digitizing Community Activities on Community Participation," CESifo Working Paper Series 10841, CESifo.

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    More about this item

    Keywords

    honesty; cheating; human interaction; digitization; social image; screening;
    All these keywords.

    JEL classification:

    • C99 - Mathematical and Quantitative Methods - - Design of Experiments - - - Other
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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