De-targeting: Advertising an assortment of products to loss-averse consumers
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DOI: 10.1016/j.euroecorev.2017.03.011
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- Karle, Heiko & Peitz, Martin, 2016. "De-targeting: advertising an assortment of products to loss-averse consumers," Working Papers 16-03, University of Mannheim, Department of Economics.
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Keywords
Targeted advertising; Informative advertising; Consumer loss aversion; Reference prices; Contextual inference; Behavioral industrial organization;All these keywords.
JEL classification:
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
Statistics
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