frado

frado

Frado was born in 1979 in Rio de Janeiro and holds dual Portuguese citizenship. Has dedicated himself to the arts since he was a child. He was created in a collaborative environment, because his parents, in addition of being married, both worked at Ag Comunicação Visual, where they developed Public Relations, Graphic/Visual Arts, branding and Special Projects. At the age of 5 he began playing the guitar and never stopped, always curious about how the world works, he became a multifaceted artist and self-taught in several topics, where he found the academic school super boring. It is natural research as it is used in objectifying ideas into something concrete in Music, various forms of Arts, Architecture, Electronics, Sound Art, Artistic Installations, Video Art, inventions, Virtual Reality (VR), philosophies and branding.

His ART devotions, which resulted in 2022, winning 2 Gold Lions at
Cannes in collaboration with Tátil Design on the Rio carnival Brand, the same partner developing in Rio 2016, The Paralympic multisensory sculpture.

Techne is a worldwide and ancient word: tékʰnɛː. , Техне, tékne, tecne’ o téchne, (in ancient Greek: τέχνη). Objectification in various media, different materials and analog and digital platforms has always been his quality. Tirelessly, he continues to objectify his way and the world around him, in real and Virtual (VR).