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dendrogram

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Recommendations on which characteristics are most important for determining whether a customer has a favourable perception of the microvan concept, to segment the market, and to determine which segment(s) would be good to target based on the analysis of data.

  • Updated Dec 16, 2020

To identify different segments in the existing customer, based on their spending patterns as well as past interaction with the bank, using clustering algorithms, and provide recommendations to the bank on how to better market to and service these customers.

  • Updated Sep 5, 2022
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