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It's been awhile since google introduced those and they are quite useful especially when you want to export data and match it with other platforms.
utm_id
: a campaign ID used to identify a specific campaign or promotion.utm_source_platform
: to identify the source platform, such as Search Ads 360 or Display & Video 360.https://support.google.com/analytics/answer/10917952#zippy=%2Cin-this-article
And there are couple more useful tags that I see people may use
utm_creative_format
: Type of creative, for example: display, native, video, searchutm_marketing_tactic
: Targeting criteria applied to a campaign, for example: remarketing, prospectingBeta Was this translation helpful? Give feedback.
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