Confused about UTM params #2863
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tiagoapp
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thanks for reaching out @tiagoapp! from looking at the link examples you shared, you don't seem to use utm_source. utm_source is a required parameter and the tracking for utm_campaign etc doesn't work without also having utm_source in the link |
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Hi,
I'm quite confused about how the UTM params are tracked.
I've Plausible running on a an active project with campaigns running and the numbers don't seem to add up.
For example:
domain.com/?utm_campaign=social&utm_content=QR:123
domain.com/?utm_campaign=digital&utm_content=QR:456
For example I seem to have a good amount of UTM Campaign 'social' listed on the dashboard.
However, very little items from digital, but the QR code scanner says the digital is actually the most scanned source.
I've changed my browsers, clear history and change ip / VPN and tried something like:
domain.com/?utm_campaign=test&utm_content=QR:test
And it doesn't registers at all.
So I'm confused in understanding why some are registering and some aren't or what's the principle behind this?
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