Improve result ordering

[phax]

When we use the API for searching name (or Q) we find the parts of name, for exempel if we search for "ica" we fond many hits about "medical" and "Publications", not in the order of name begins with or some thing like taht. Thats makes the UX not so nice. In Sweden we have a big compyany named ICA.

https://directory.peppol.eu/search/1.0/json?name=ica&beautify=true&country=SE

Based on PEPPOL-3512

[stale]

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