Home Page Reorganization

[julianweng]

Currently, the frontend page structure and general design choices put Clubs' directory function first and other features (e.g. events) second, displaying a list of clubs in the homepage. This leads to high usage at the beginning of each semester with heavy drop-offs, as events are underutilized and most users solely use the directory/application features of the website (unfiltered search is also very expensive for something loaded by default, especially during peak application time). Ideally, Clubs should be a 4-year holistic platform for the club ecosystem at Penn, and currently has the features to be one: with the planned rollout of events ticketing, this is a great time to revamp the homepage.

This involves the re-organizing of the current home page (club directory) and /events page into the following:

• Homepage for unauthed users: Standard landing page with login call-to-action and potentially some marketing print.

• Homepage for authed users: Social media-style feed featuring 1. events/content from subscribed/bookmarked clubs and 2. upcoming events, potentially ranked by relevance to user and/or popularity.

• Events page: current events page, full directory for all events at Penn with search functionality.

• Clubs page: current homepage. Would have its own header link. Should probably put a banner on homepage that leads to this at the start of each semester ideally.

EDIT: Homepage for authed users will now be more differentiated from events page. Will have

1. Google.com-like search bar with autocomplete based on club title (redirects to club search page with relevant query param on enter)
2. Featured events (some selection where upcoming events from bookmarked/subscribed clubs are at top followed by other popular events on campus)
3. Featured club (optional, could be cool to showcase some clubs, especially less pre-professional ones, could be themed for certain holidays as well)