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程序员如何优雅地挣零花钱
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资产和被动收入·其二 创造资产
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适合程序员创造的资产·模板、插件和源代码市场
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适合程序员创造的资产·订阅式软件和服务
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<a href="." >适合程序员创造的资产·订阅式软件和服务</a>
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<h1 id="适合程序员创造的资产·订阅式软件和服务">适合程序员创造的资产·订阅式软件和服务</h1>
<ul>
<li>低投入:★★ 基本功能免费、增值服务订阅,需要花不少时间和精力做免费功能</li>
<li>高产出:★★★★ 采用订阅模式,可以锁定用户,每个月都有收入</li>
<li>可持续性:★★ 需要定期更新大功能刺激用户续订</li>
<li>低风险:★★ 风险在于早期用户的获取,以及续订率</li>
<li>低门槛:★★★★★ 标准软件开发</li>
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<p><img src="https://theseven.ftqq.com/20200407201150.png" alt=""></p>
<p>现在软件越来越难卖了,因为获取用户的成本正在变得越来越高。</p>
<p>但是软件订阅也正在兴起。什么是软件订阅呢?</p>
<p>以前,我们买的软件基本都是一次性付费的。从用户的角度看,这是很爽的,买完以后就可以一直用。</p>
<p>但是从软件开发者的角度去看,他需要不停的随着操作系统的升级和用户的需求去升级和修bug,有着大量的维护成本。同时,因为老用户已经花完钱了,所以还要不停的去寻找新用户。这样就牵扯了大量的精力。</p>
<p>软件订阅的方式,是说用户不用一次性付很多的钱,可以支付一点点,但会有使用期限制,如果你想一直使用,可能每个月都要花上一些钱。</p>
<p>这是一个很好的模式,但是软件订阅给客户带来了风险,比如说,突然有一天开发公司倒闭了,那么就没法续费了。所以也有很多用户是不愿意购买订阅服务的,我就是其中之一。</p>
<p>这里想说的是,订阅的服务一定要合理。比如有一些云端的功能我们要使用,那这个时候,订阅功能就是合理的。</p>
<p>你一个万年不更新的纯客户端,还要搞成订阅一个月收几块钱,就不合理了。</p>
<p>转订阅的软件很多,比如 Sketch,直接把之前买断的老用户扔了,强制让按年付费。也有良心一点的,比如 MindNode,之前买断的老用户可以一直用。但无论如何,订阅的软件是越来越多了。</p>
<p>说不定以后针对订阅软件,搞一个一次性买断的竞品,反而会很好卖 🤣</p>
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