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<!DOCTYPE HTML>
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<title>适合程序员创造的资产·书籍出版 · GitBook</title>
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<a href="http:https://ftqq.com/" target="_blank" class="custom-link">方糖气球</a>
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<li class="chapter " data-level="1.1" data-path="./">
<a href="./">
程序员如何优雅地挣零花钱
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<li class="chapter " data-level="1.2" data-path="ch00.html">
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前言
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想明白自己的核心资源
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时间片优化·其一 提升单位时间收益
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时间片优化·其二 提升单位时间效率
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资产和被动收入·其一 获得资产
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<li class="chapter " data-level="1.7" data-path="ch05.html">
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资产和被动收入·其二 创造资产
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资产和被动收入·其三 资产的量化评估
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销售时间片的方式
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适合程序员创造的资产·付费课程
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适合程序员创造的资产·付费专栏
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适合程序员创造的资产·付费社群
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适合程序员创造的资产·书籍出版
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适合程序员创造的资产·模板、插件和源代码市场
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<li class="chapter " data-level="1.15" data-path="ch15.html">
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适合程序员创造的资产·订阅式软件和服务
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适合程序员创造的资产·应用市场卖付费软件
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适合程序员创造的资产·经营媒体账号并带货
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后记
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<h1 id="适合程序员创造的资产·书籍出版">适合程序员创造的资产·书籍出版</h1>
<ul>
<li>低投入:★ 书籍出版需要的内容更多,周期更长</li>
<li>高产出:★★★ 版税一般在8%~10%,但可以提升知名度</li>
<li>可持续性:★★★★ 书籍更新频次很低</li>
<li>低风险:★★★★ 反正不怎么挣钱,所以风险也不高</li>
<li>低门槛:★★★★★ 首先要有出版社愿意出,电子版也有门槛</li>
</ul>
<h2 id="实操分享">实操分享</h2>
<p>(内容来自我的文章《如何通过互联网出版一本小书》)</p>
<p>2014年十月长假我终于把《程序员跳槽全攻略》写完并发布了。目前已经在亚马逊、多看、豆瓣和百度阅读上架,春节后会出纸版。这里和大家分享一下写书时遇到的各种问题。</p>
<h3 id="工具">工具</h3>
<p>书写工具是非常重要的,如果你正好写技术书,那么你可能会喜欢MarkDown编辑器。我推荐使用GitBook,原因如下:</p>
<ul>
<li>它支持MarkDown和实时预览</li>
<li>可以自动生成PDF、Mobi和ePub格式</li>
<li>还能顺便生成Web网站</li>
</ul>
<p>最近GitBook改版了,做成了在线服务,之前它还提供一个跨平台的本地编辑器,用起来还不错,但是有两个小bug:</p>
<ul>
<li>新建章节的时候不能使用中文,需要先用英文,然后再改成中文。</li>
<li>当一行文字中既有中文又有英文时,换行处偶尔会有文字重叠。(这些问题是我在2014年12月时遇到的,最新版不知道修复没有)</li>
</ul>
<p>如果你觉得不能忍受的话,可以用GitBook生成MD文件后,用其他编辑器来书写。GitBook的好处是可以通过拖拽的方式来调整章节顺序和层次。</p>
<p>在输出时,可以发布到云端,由GitBook来帮你转码;也可以在本地自行转换。</p>
<h3 id="渠道">渠道</h3>
<h4 id="自主售卖">自主售卖</h4>
<p>上架到数字商品代售平台,创建商品页面,然后自行销售。</p>
<p><a href="https://gumroad.com/" target="_blank">Gumroad</a>
<img src="https://theseven.ftqq.com/20200407190723.png" alt=""></p>
<p><a href="mianbaoduo.com">面包多</a>
<img src="https://theseven.ftqq.com/20200407190843.png" alt=""></p>
<h4 id="电子书平台">电子书平台</h4>
<h5 id="多看和亚马逊">多看和亚马逊</h5>
<p>多看和亚马逊中国没有自主提交入口,但是可以通过代理发布商来做。我使用的是BookDNA。</p>
<p><img src="https://theseven.ftqq.com/20200407175556.png" alt=""></p>
<p>BookDNA的服务是收费的,除了会在图书收入上分成外,还有排版费用,大概在500左右,我仔细看过他们排版的电子版,在图片、注释和外部链接等方面做得很不错,还是用了心的。</p>
<p>BookDNA的流程是先上传书籍,通过他们审核以后,再付款和签订合同。亚马逊上架比较快,20天就OK了,而多看和豆瓣就慢了挺多(我这里慢了一个月)。</p>
<p>除了多看和亚马逊中国,BookDNA还能同时发布到百度、淘宝、豆瓣几个平台,如果你用的话建议就一起发布了。</p>
<p>BookDNA的缺点是,因为是代理平台,所以销售情况反馈是滞后的(定期汇总),不能像百度阅读那样实时看到收益;另外电子版权是需要授权给他们的,要自己评估下风险。</p>
<h4 id="纸版">纸版</h4>
<p>如果电子版卖得不错,你还可以考虑出版纸书。可以拿电子版去联系编辑,更多的情况是对方会找上门。</p>
<p>关于纸版书,以前我一直以为字数太少是不能出版的,但后来才发现,其实2万到3万字的书,出版社也会愿意出的。</p>
<p>这实在是一个好消息,很多技术书为了凑字数,活生生把手册给放上去当附录了;或者明明是写PHP高阶开发的,为了字数还要讲MySQL…</p>
<p>而现在,你可以针对一个非常细分的领域,把它讲透,然后针对一个特定人群进行销售。</p>
<h3 id="心得">心得</h3>
<p>和博文相比,书籍还是更能系统性的表达的自己想法,也能在更大层面上体现自己的专业能力。借助社交网络和在线出版平台,我们也能实时看到读者的反馈。</p>
<p>建议大家多写一些系列博文,可以在合适的时候结集出版,这样既不会对自己的时间造成压力,也能较早的影响目标群体,培养潜在的读者人群,一举多得。</p>
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