Marketing Working Group

To expand awareness of Erlang Ecosystem and participation in its community. To promote the Erlang Ecosystem Foundation and its activities, and to increase engagement in the foundation.

Main Objectives

Support learning and social opportunities within the Erlang Ecosystem community
Gain a wider audience for Erlang Ecosystem-related technologies
Attract new volunteers and sponsors to the EEF

Benefits to the community

The BEAM community will benefit from a coordinated marketing effort of the EEF’s activities.
Companies and organizations choosing technologies to adopt will be more likely to choose a BEAM technology if there is a comprehensive marketing strategy.
Fostering excitement further encourages community growth

Short term deliverables

Increase volunteership in and sponsorship of the EEF
Create a brand identity, web presence, and communications infrastructure
Raise awareness of the EEF and its activities within the Erlang/Elixir communities

Long term deliverables

Expand Erlang Ecosystem adoption
Research health of Erlang Ecosystem
Promote EEF and its activities, including other Working Groups

Why does this group require the Foundation

The Erlang Ecosystem community needs a coordinated effort to promote its activities, both internally and externally. Additionally, with a Working Group dedicated to raising the profile of itself and its other Working Groups, the EEF will see increased engagement and be better able to attract sponsors and volunteers. We can also provide valuable feedback to the Foundation on the state of the community via outreach. Support from the Foundation will enable these activities.