Bai viet giơi thieu cac ly thuyet ve mo hinh nghien cưu hanh vi ưng dung cong nghe cua cac ca nhâ... more Bai viet giơi thieu cac ly thuyet ve mo hinh nghien cưu hanh vi ưng dung cong nghe cua cac ca nhân (mo hinh hanh đong hơp ly, mo hinh hanh vi co ke hoach, mo hinh châp nhân cong nghe). Cac tac gia cung đưa ra mo hinh ly thuyet va cac gia thiet nghien cưu e-banking tai Viet Nam qua tim hieu mot so mo hinh nghien cưu e-banking ơ Thai Lan, Hong Cong, Đai Loan. Xingapo va qua tim hieu thưc te ơ Viet Nam. Cuoi cung, bai viet đưa ra mot so đe xuât nhăm tăng cương sư thuân lơi, giam rui ro cam nhân, tăng cương sư de sư dung, ich lơi cam nhân, thai đo tich cưc va tăng cương dư đinh sư dung e-banking.
International Journal of Management and Decision Making, 2019
The objective of this study was to examine the relationships among customer's technology read... more The objective of this study was to examine the relationships among customer's technology readiness, technology acceptance, and satisfaction with technologies commonly available in luxury hotels. The data for this study was collected from 828 international tourists who stayed in luxury hotels in Vietnam. The results showed that optimism and innovativeness positively influenced perceived ease of use, while four dimensions of technology readiness positively influenced perceived usefulness. In addition, optimism, discomfort, and insecurity had impacts on customer satisfaction with technologies. Moreover, perceived ease of use had impacts on perceived usefulness and on customer satisfaction with technologies. Finally, theoretical contributions, managerial implications, and future research directions are discussed.
International Journal of E-Services and Mobile Applications, 2019
With the continuous development of information technology, websites play an important role in bus... more With the continuous development of information technology, websites play an important role in businesses, especially hotels. Websites can bring great benefits to hotels. Measuring website service quality is still the main concern of hotel managers. This article analyzes the impact of website service quality dimensions on customer trust and purchase intentions for hotels. A total of 571 responses were collected among tourists at 4-5-star hotels in Vietnam. The results indicated that there are positive relationships between the dimensions of website service quality, customer trust and purchase intentions. Implications were discussed to improve website service quality in order to increase customer trust and purchase intentions.
Experts and business pundits forecasted drastic changes in Vietnam’s fledgling e-commerce when th... more Experts and business pundits forecasted drastic changes in Vietnam’s fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the past few years, as part of the Reform – called Doi moi – some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, the authors adapt the Technology-Organization-Environment (TOE) framework and test a model of e-commerce adoption including numerous internal and external factors identified in empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed.
International Journal of Strategic Decision Sciences, 2017
In the current technological age, once traditional means of delivering services to customers are ... more In the current technological age, once traditional means of delivering services to customers are losing its dominant position, the application of the Internet has evolved as an innovatively supporting alternative for attracting customers, especially in banking service. In that aspect, customers' perception of online banking service through the delivery of website quality (Webqual) remains the main concern for bank's managers in Vietnamese banking system because customers are easily inclined to another banking service provider due to their poor website-operated experience. Based on the evaluation of factors influencing on banking website quality, its relationship to customer satisfaction and retention, this article suggests the measurement of electronic Customer Satisfaction Index (e-CSI) of perceived banking website quality by three most developed banks of Vietinbank, Vietcombank and BIDV in central Vietnam, from which provides insights that may be useful for improving the q...
Journal of Applied Global Research Published and Sponsored by: Intellectbase International Consor... more Journal of Applied Global Research Published and Sponsored by: Intellectbase International Consortium
Experts and business pundits forecasted drastic changes in Vietnam’s fledgling ecommerce
when the... more Experts and business pundits forecasted drastic changes in Vietnam’s fledgling ecommerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the last few years, as part of the Reform– called Doi moi– some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, we build and test a model of e-commerce adoption including numerous internal and external factors identified in theoretical and empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed. Key words: e-commerce, SME, Vietnam, B2B, B2C, adoption, innovation
The objective of this study was to examine the relationships among customer's technology readines... more The objective of this study was to examine the relationships among customer's technology readiness, technology acceptance, and satisfaction with technologies commonly available in luxury hotels.
The consumer purchase of environmentally friendly products like organic food is essential to envi... more The consumer purchase of environmentally friendly products like organic food is essential to environmental sustainability. This study applies the unique food-related lifestyles (FRL) approach to segment organic food consumers in Vietnam, a country in which there is increasing concern about food safety and quality. The FRL model was intentionally selected because it enables better understanding of how consumers employ food and its culinary aspects to achieve certain values in their lives. Data were obtained from 203 organic food consumers, and a two-step cluster analysis established three identifiable market segments which we named "Conservatives", "Trendsetters", and "Unengaged". The Conservatives were interested in the health aspects of food and preferred natural products. The Trendsetters were interested in healthy food, liked to cook, and held a positive attitude toward organic food and local food products. The Unengaged consumers were not concerned about food-related issues, and they reported the least consumption of organic food. The findings of this study have important academic and practical implications for marketers, policymakers, organizations dealing with food, and socio-environmental organizations that aim to promote organic food consumption. Importantly, marketing efforts should focus on enhancing consumers' knowledge about organic food and their love of cooking, as well as ensuring adequate availability of organic food.
Bai viet giơi thieu cac ly thuyet ve mo hinh nghien cưu hanh vi ưng dung cong nghe cua cac ca nhâ... more Bai viet giơi thieu cac ly thuyet ve mo hinh nghien cưu hanh vi ưng dung cong nghe cua cac ca nhân (mo hinh hanh đong hơp ly, mo hinh hanh vi co ke hoach, mo hinh châp nhân cong nghe). Cac tac gia cung đưa ra mo hinh ly thuyet va cac gia thiet nghien cưu e-banking tai Viet Nam qua tim hieu mot so mo hinh nghien cưu e-banking ơ Thai Lan, Hong Cong, Đai Loan. Xingapo va qua tim hieu thưc te ơ Viet Nam. Cuoi cung, bai viet đưa ra mot so đe xuât nhăm tăng cương sư thuân lơi, giam rui ro cam nhân, tăng cương sư de sư dung, ich lơi cam nhân, thai đo tich cưc va tăng cương dư đinh sư dung e-banking.
International Journal of Management and Decision Making, 2019
The objective of this study was to examine the relationships among customer's technology read... more The objective of this study was to examine the relationships among customer's technology readiness, technology acceptance, and satisfaction with technologies commonly available in luxury hotels. The data for this study was collected from 828 international tourists who stayed in luxury hotels in Vietnam. The results showed that optimism and innovativeness positively influenced perceived ease of use, while four dimensions of technology readiness positively influenced perceived usefulness. In addition, optimism, discomfort, and insecurity had impacts on customer satisfaction with technologies. Moreover, perceived ease of use had impacts on perceived usefulness and on customer satisfaction with technologies. Finally, theoretical contributions, managerial implications, and future research directions are discussed.
International Journal of E-Services and Mobile Applications, 2019
With the continuous development of information technology, websites play an important role in bus... more With the continuous development of information technology, websites play an important role in businesses, especially hotels. Websites can bring great benefits to hotels. Measuring website service quality is still the main concern of hotel managers. This article analyzes the impact of website service quality dimensions on customer trust and purchase intentions for hotels. A total of 571 responses were collected among tourists at 4-5-star hotels in Vietnam. The results indicated that there are positive relationships between the dimensions of website service quality, customer trust and purchase intentions. Implications were discussed to improve website service quality in order to increase customer trust and purchase intentions.
Experts and business pundits forecasted drastic changes in Vietnam’s fledgling e-commerce when th... more Experts and business pundits forecasted drastic changes in Vietnam’s fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the past few years, as part of the Reform – called Doi moi – some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, the authors adapt the Technology-Organization-Environment (TOE) framework and test a model of e-commerce adoption including numerous internal and external factors identified in empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed.
International Journal of Strategic Decision Sciences, 2017
In the current technological age, once traditional means of delivering services to customers are ... more In the current technological age, once traditional means of delivering services to customers are losing its dominant position, the application of the Internet has evolved as an innovatively supporting alternative for attracting customers, especially in banking service. In that aspect, customers' perception of online banking service through the delivery of website quality (Webqual) remains the main concern for bank's managers in Vietnamese banking system because customers are easily inclined to another banking service provider due to their poor website-operated experience. Based on the evaluation of factors influencing on banking website quality, its relationship to customer satisfaction and retention, this article suggests the measurement of electronic Customer Satisfaction Index (e-CSI) of perceived banking website quality by three most developed banks of Vietinbank, Vietcombank and BIDV in central Vietnam, from which provides insights that may be useful for improving the q...
Journal of Applied Global Research Published and Sponsored by: Intellectbase International Consor... more Journal of Applied Global Research Published and Sponsored by: Intellectbase International Consortium
Experts and business pundits forecasted drastic changes in Vietnam’s fledgling ecommerce
when the... more Experts and business pundits forecasted drastic changes in Vietnam’s fledgling ecommerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the last few years, as part of the Reform– called Doi moi– some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, we build and test a model of e-commerce adoption including numerous internal and external factors identified in theoretical and empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed. Key words: e-commerce, SME, Vietnam, B2B, B2C, adoption, innovation
The objective of this study was to examine the relationships among customer's technology readines... more The objective of this study was to examine the relationships among customer's technology readiness, technology acceptance, and satisfaction with technologies commonly available in luxury hotels.
The consumer purchase of environmentally friendly products like organic food is essential to envi... more The consumer purchase of environmentally friendly products like organic food is essential to environmental sustainability. This study applies the unique food-related lifestyles (FRL) approach to segment organic food consumers in Vietnam, a country in which there is increasing concern about food safety and quality. The FRL model was intentionally selected because it enables better understanding of how consumers employ food and its culinary aspects to achieve certain values in their lives. Data were obtained from 203 organic food consumers, and a two-step cluster analysis established three identifiable market segments which we named "Conservatives", "Trendsetters", and "Unengaged". The Conservatives were interested in the health aspects of food and preferred natural products. The Trendsetters were interested in healthy food, liked to cook, and held a positive attitude toward organic food and local food products. The Unengaged consumers were not concerned about food-related issues, and they reported the least consumption of organic food. The findings of this study have important academic and practical implications for marketers, policymakers, organizations dealing with food, and socio-environmental organizations that aim to promote organic food consumption. Importantly, marketing efforts should focus on enhancing consumers' knowledge about organic food and their love of cooking, as well as ensuring adequate availability of organic food.
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Papers by Lê Văn Huy
when the Southeast Asian country became an official member of the World
Trade Organization (WTO) in 2007. Over the last few years, as part of the Reform– called
Doi moi– some Vietnamese enterprises have adopted e-commerce and already benefitted
from it. In this research, we build and test a model of e-commerce adoption including
numerous internal and external factors identified in theoretical and empirical studies. The
final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter
and non-adopter firms. The policy implications of this study on promoting e-commerce
adoption by SMEs in transition economies, such as Vietnam, are discussed.
Key words: e-commerce, SME, Vietnam, B2B, B2C, adoption, innovation
Drafts by Lê Văn Huy
when the Southeast Asian country became an official member of the World
Trade Organization (WTO) in 2007. Over the last few years, as part of the Reform– called
Doi moi– some Vietnamese enterprises have adopted e-commerce and already benefitted
from it. In this research, we build and test a model of e-commerce adoption including
numerous internal and external factors identified in theoretical and empirical studies. The
final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter
and non-adopter firms. The policy implications of this study on promoting e-commerce
adoption by SMEs in transition economies, such as Vietnam, are discussed.
Key words: e-commerce, SME, Vietnam, B2B, B2C, adoption, innovation